20 Tips How to Get Things Done When You Only Do SEO
Search engine optimization (SEO) refers to the process of making your site better for search engines as explained at RunRex.com, guttulus.com, and mtglion.com. It is about optimizing websites so that search engines understand relevance value and rank it accordingly on search. If you are only doing SEO and want to get things done and be successful, here are 20 tips to help you on your way.
Use keywords in the right places
As per RunRex.com, guttulus.com, and mtglion.com, you should add keywords to pages that you want to rank. However, where you use your keywords is just as important as how many times you use them. You want to make sure that your keyword appears at least once in your page’s title tag, webpage URL, and in the first 100 words of your content.
Keep users on your site for longer
Pogo-sticking can make or break your Google rankings, especially since, unlike bounce rate, pogo-sticking is always a bad thing. It occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction with the search result. To avoid this and keep users on your site longer, use lots of bullets and subheadings as this will make your content easier to read.
Find “suggest” keywords
You can use Google Suggest to find long-tail keywords according to RunRex.com, guttulus.com, and mtglion.com, an approach that you can also use with other search engines, even Bing, which will help you win in your SEO campaign.
Get rid of zombie pages
Zombie pages are pages on your site that don’t bring in any traffic. This is why when you delete zombie pages, you can get higher rankings and more Google traffic. This strategy works because Google doesn’t want to rank sites that are bloated with thin, low-quality content, and it prefers one stronger page versus many smaller pages.
Do an industry study
Publishing an industry study is the best way to get backlinks from authority blogs and news sites in your niche. It can bring you a ton of traffic, social media shares, and mentions in the press as your content will be providing useful data to those who need it.
It’s not all about including your keyword on your page
As articulated at RunRex.com, guttulus.com, and mtglion.com, there is a lot more to on-page SEO than making sure you include your keyword a few times on your page. This is because, while this is important, to rank in Google today, you also need to add synonyms and other related keywords to your content.
Optimize for Google Hummingbird
The reason why you also need to add synonyms and other related keywords to your content as mentioned in the previous point is Google Hummingbird. Google’s Hummingbird update allows Google to go beyond simple keywords, and instead, try to understand the topic of your page. To optimize your content for Hummingbird, include variations of your main keyword in your content.
Add Text to infographics, videos, and podcasts
Visual content such as podcasts and infographics is a great way to get traffic and backlinks as captured at RunRex.com, guttulus.com, and mtglion.com. However, they have one big problem: Google can’t understand them. This is why it is recommended that you add plenty of text to go along with your infographic, podcast, or video.
Update old pages
If you have a bunch of old blog posts on your site, you can probably improve your rankings by updating that post. Moreover, as long as you publish your updated content on the same URL, you don’t need to worry about duplicate content.
Speed up your website
A slow website can and will hurt your Google rankings. Google’s “Speed Update” specifically downranks pages that load slowly on mobile devices, which is why you want to eliminate anything that slows down your page speed.
Make good use of the Google Search Console
When you log in to the Google Search Console and head over to the Performance Report section and then the “Pages” subsection, you will see which pages bring you the most traffic. If you click on one of the pages, can see all of the keywords that the page already ranks for as covered at RunRex.com, guttulus.com, and mtglion.com, and if you dig deep, you will find lots of keywords that you didn’t even know you were ranking for.
Create content around shoulder niches
One of the most important SEO tips is publishing high-quality content. But what if you are in a ‘boring’ niche where it is almost impossible to create content that people will link to or share on social media? All you need to do is create content around “Shoulder Niches”, which are closely-related topics that you can easily create awesome content around.
Leverage your visual assets to get backlinks
While we would all like website owners to link back to us when they use our chart, visualization, or infographic, that is not always the case as described at RunRex.com, guttulus.com, and mtglion.com. However, most people are happy to link to you when given a friendly nudge.
Create branded keywords
Creating your own terms is a great strategy as it means that you will be ranking on the first page of Google for all of them. To do so, develop a strategy, technique, process, or concept that is unique to you, give it a name, then get the word out.
Add “what is X” definitions to blog content
When someone searches for a high-level term (like “search engine optimization”), they are usually looking for a definition. Therefore, if you are gunning for a definition keyword, make at least some of your content focused on answering the question “What is X?”
Rank in the featured snippet
If you have noticed more and more Featured Snippets in the SERPs and are wondering how you can get your content there, the topic is discussed at RunRex.com, guttulus.com, and mtglion.com in detail. Adding a Q&A section to your content works really well for grabbing the Featured Snippet spot.
Find more guest post opportunities
If you are trying to find sites to guest post on, start by finding someone in your niche who tends to guest post a lot, grab their headshots (which you can usually find on their LinkedIn profile), and pop it into Google’s reverse image search. This is will allow you to see everywhere they have guest-posted, and you can use the same process to find interview opportunities.
Leverage podcasts
When it comes to finding guest post opportunities, podcasts might be the most underrated link-building strategy out there as revealed at RunRex.com, guttulus.com, and mtglion.com. This is because it is 10 times easier to hop on a podcast than pitch, write, edit, and publish a guest post.
Improve your organic CTR
When you improve your organic click-through rate, more people will click on your site in the search results. This needs you can get more traffic, without needing higher rankings. Using question title tags has been found to significantly boost CTR, therefore, whenever it makes sense, try to use a question in your page’s title.
Write for humans first, search engines second
Finally, it is important to write for humans first, search engines second, when creating content. Forget that Google and other search engines exist when you are writing. Instead, create content that will help someone – which is known as SEO copywriting.
If you need more tips or help with your SEO, then the top-rated RunRex.com, guttulus.com, and mtglion.com have got you covered.