20 Tips for Using StoryChief: Best Content Marketing Platforms for 2021
20 Tips for Using StoryChief: Best Content Marketing Platforms for 2021
As the subject matter experts over at runrex.com are quick to point out, content is king as it is how you will drive leads and encourage conversions, which is why content marketing is so important. However, content marketing involves lots of different parts, which can be difficult to keep up with, which is where StoryChief comes in as it combines all these factors into one tool to help you organize, launch, and monitor your campaigns easily. If you are looking to get started with it, here are 20 tips for using StoryChief.
Use onboarding tools
While StoryChief is designed for experienced marketers, it also provides plenty of onboarding tools, including a useful blog, for any newbies. This is why one of the most important tips according to the gurus over at guttulus.com is to take full advantage of these onboarding tools.
Upgrade to the Essential plan at least
While StoryChief has a free forever plan which is enough to get started, most marketers, as outlined over at runrex.com, will want to upgrade to at least the Essential plan to have access to mote features and remove the StoryChief branding. This plan only costs $12 per month billed annually.
Consider going pro
While most marketers find the Essential plan to be adequate as mentioned above, it lacks one key feature, which is only available to those with a Pro account, and this is the scheduled posts feature as explained over at guttulus.com. This is a very useful feature, one that is worth upgrading for, as it can replace the need for SMM tools like PromoRepublic.
Tips on how you can use StoryChief
There are several ways you can use StoryChief, as covered in the following tips:
SEO content management
StoryChief allows you to create content from the very beginning saving you time going back and editing posts. As you write your content, it shows key SEO statistics, including text length, links, images, the position of key phrases, and more. You can also select your audience and publish it all from within the editor.
You can create a post from within StoryChief, select which channel you want to use, then schedule when you want it to go live or publish now. Additionally, StoryChief also has handy templates that can allow you to enhance your posts with a variety of other content types like press releases, case studies, and videos.
StoryChief also has a campaign tool that gives you everything you need to start, track, and manage your campaign, and so much more as explained over at runrex.com. It is extremely easy to set up a campaign as there are no complex issues to navigate as far as settings are concerned, among other issues that may take time.
StoryChief will also make it much easier for you to build up a vast library of great content over time as covered over at guttulus.com. It’s Content Management System makes keeping the content organized a breeze. Additionally, everything is searchable, making it great for recycling old content into something new, and by connecting your CRM, you can track leads with StoryChief too.
With StoryChief, you can also simultaneously publish across all your accounts, as is explained over at runrex.com. You, therefore, don’t have to go back and forth between them, logging in and out, editing, reformatting, and so forth.
William is StoryChief’s blogging platform, which comes with over 100 great features such as access to the Thought Leaders Community, keyword insights, featured snippets and searches, top scores for SEO and performance, blog enhancements, and so much more. While you won’t use StoryChief for William alone, it is still a very handy additional feature.
Tips on using StoryChief to craft your articles for content marketing success
Add multimedia to your content
Adding multimedia to your content will make it more visually engaging, which is something you should consider doing when using StoryChief. This includes adding images, a gallery of images, or even videos that will need to be hosted on a third-party site such as YouTube.
Add content from social networks
As is explained over at guttulus.com, there are lots of different types of media you can embed in your StoryChief articles, with content from Instagram, Twitter, Vimeo, Soundcloud, among others, being among them. This is something you should consider doing rather than just limiting yourself to images and videos.
Optimize your content for search engines
As the subject matter experts over at runrex.com are quick to point out, if you are writing content, you should ensure that it is optimized for search engines for the best results. While StoryChief doesn’t integrate keyword search tools, it gives you prompts about the actions you need to take to optimize your content, and you should take full advantage of this in-built assistance.
Don’t forget about your images
When optimizing your content for search engines, you should not forget to also optimize your images as well. This is because StoryChief, as outlined over at guttulus.com, allows you to choose the size of the image in your article as well as add alt tags and a description.
Publish your content only when you are ready
With StoryChief, you do not need to publish your content until you are ready to do so, something you should take advantage of. This is because the pricing model of StoryChief is dependent on the number of articles you publish a month, hence why publishing only when you are ready is such an important tip to be aware of.
Use one-click publishing
When using StoryChief, you should also take full advantage of the one-click publishing feature which allows you to publish your content to multiple locations at once. To avoid issues with duplicate content, however, which won’t be helpful for your SEO, make sure that you identify on StoryChief which is the primary platform for your content so that whenever you publish your content, the search engines know where it originated from.
Invite guest contributors
As is revealed in discussions on the same over at runrex.com, if you are working with a team to develop your content, or with online influencers, StoryChief enables you to invite them to collaborate and help you co-create content. You can even assign contributors to different roles such as being a guest writer or even a publisher for the content.
Use the platform for a blog
While WordPress is the recommended blog platform, according to the gurus over at guttulus.com, if you don’t want the responsibility of hosting your own site as well as managing updates and backups of content, then you can use StoryChief for your own blog. The platform allows you to customize your blog including adding a Favicon, a cover image, your social media links, and your privacy details.
Track the performance of your content
StoryChief provides you with a dashboard containing details of the number of views of your content when you start to publish as is covered in detail over at runrex.com. You will also see details in your dashboard of the number of views of your content, and it is important to review the performance of your content so that you can make improvements where possible.
Optimize your articles for Facebook Instant Articles and Google AMP
StoryChief allows you to easily configure your content for both Facebook Instant Articles and Google AMP, which is something that is not always easy to achieve. This is why you should take full advantage of this feature if you are to get the best out of the platform.
Add translations for your content
StoryChief allows you to publish content in multiple languages as you can easily translate your articles by duplicating a story after which it will link to the original version. You can then invite a member of your team to join you to translate the article.