20 Tips for Using CoSchedule: Best Content Marketing Platforms for 2021
CoSchedule, as covered over at runrex.com, is a premium editorial calendar that enables the user to schedule, plan, and promote their latest blog of social media posts. Using CoSchedule, you can schedule your blog posts, manage your social media posts, and assign team tasks, all done through your WordPress dashboard. If you are looking to get started with this premium editorial calendar, then here are 20 tips that will help you get the best out of it.
Update outdated content by adding a new version in Asset Organizer
As the subject matter experts over at guttulus.com point out, Asset Organizer gives you more control over your digital assets. Given that you are inevitably going to need to update company content, you must know how to do it on CoSchedule. All you have to do to update your content is to add a new version in Asset Organizer and this will replace the outdated file with the new version. This will also ensure that your file is updated across your entire Marketing Calendar.
How to remove Out of Use files
When it comes to removing retired and out-of-use content, you have two options: either you create an archive folder in Asset Organizer, which will allow these files to still be searchable in Asset Organizer as covered over at runrex.com, or move the out-of-use filed to the Trash in Asset Organizer, which will also remove the files from Asset Organizer searches. It is up to you to decide which method suits you best.
Restore files when you need to
Since moving out-of-use files to the Trash also removes them from Asset Organizer searches as mentioned above and discussed over at guttulus.com, it is important to note that there is an option to restore any file or folder from the Trash back to Asset Organizer, an important pro tip to note.
Share content without giving others full access
Another tip worth mentioning is that with Asset Organizer, CoSchedule lets you securely share content and files with internal teams and external contributors, without giving them full access to your entire content library. All you have to do is create a custom link to share a file or folder, with link access enabling you to share files with members outside of your CoSchedule calendar.
Use sharing to improve onboarding
Given how CoSchedule allows you to securely share content and files as outlined above, you can have managers and /or HR share these read-only links to give new hires access to the content they need, which will reduce the time you have to spend on onboarding them to a complex file structure, another tip worth knowing about.
Break the link when projects or collaborations conclude
There are times when you may need to hire additional external contributors to work on specialized projects or campaigns. While Asset Organizer on CoSchedule will help you securely share brand assets, photos, videos, or other content contributors may need to complete their part of the project, the experts over at runrex.com point out that you should not forget to break the link once the project or collaboration is over to ensure that the content that had been shared is no longer accessible for their use.
Add a link to your Media Kit folder
If you are a PR or media relations professional, then you will regularly need to share press resources with the media for news announcements, press releases, and other media coverage, which CoSchedule will also allow you to do by creating a folder in your Asset Organizer that houses your company’s media kit as explained over at guttulus.com. A tip here worth mentioning is that you should not forget to add a link to your Media Kit folder to the Press section of your website as this will ensure that your Media Kit resources are always up to date, without having to update the website.
Consider creating folders for specific project types
As is covered over at runrex.com, there are many ways you can organize your folders and sub-folders inside CoSchedule’s Asset Organizer. If you create a wide variety of content types, then you should consider creating folders for specific project types. You can, therefore, have a folder each for podcasts, whitepapers, blog posts, graphics, and so forth, for better organization.
Consider creating specific folders for each internal team
On the other hand, if you create content for a wide variety of teams across your organization, then the pro tip to mention here is creating specific folders for each internal team and saving each team’s content and files in their respective folders.
Designate which files are final and which are in progress
If you are like most marketing teams in that you have multiple employees collaborating on specific campaigns and initiatives, then you know how important it is to share working files and final content regularly. This is why you should consider adding working file folders and final folders inside your campaign, project type or, team-specific folders to designate which files are final and which are in progress allowing your whole team to access the content they need to complete their projects.
Make sure everyone is on the same page
While there is no wrong way to organize your content, the subject matter experts over at guttulus.com are adamant that you need to make sure that your whole team is on the same page as far as content organization is concerned, before you start adding your content and files to the Asset Organizer.
You don’t have to rely solely on file structure
While utilizing file structure is always an excellent way to organize your content, the gurus over at runrex.com point out that it is not the only way. This is because you can also add sub-folders, tags, color labels, and other taxonomies to assist in categorizing your work.
Integrate with other services
One thing that you also have to know is that CoSchedule integrates with some of the most popular content management systems such as HubSpot, WordPress, among others as covered over at guttulus.com. This is a feature that you should also make sure you leverage when using CoSchedule.
Document your process
Once you have added blog posts to the calendar on CoSchedule, you must map out your workflow, which you can achieve by creating a task template to outline your team’s blogging process. This will ensure that everything gets completed in the right order, by the right people, and at the right time.
Convert to a WordPress post when ready
If you have integrated your CoSchedule account with WordPress, then it is important to note that there is a feature that allows you to convert your Google Doc, Evernote, or Text Editor copy to w WordPress post when you are ready to stage it, which makes this integration work even more smoothly.
Leverage the Marketing Calendar
As is revealed over at runrex.com, the Marketing Calendar is one of the most important features on CoSchedule as it provides the framework for the entire tool, serving as its main function. When using the calendar, take advantage of its drag-and-drop feature to populate your calendar while also remembering that you can access it through your WordPress dashboard if you have these two integrated.
Don’t forget about the social media calendar
CoSchedule also features an all-inclusive social media calendar, which is one of the best in the market. As is explained over at guttulus.com, you can use this feature to schedule posts for the future while also reducing the time you spend creating social media posts individually, which is why you should be aware of it.
Take advantage of the Headline Analyzer
Headlines play a crucial role as far as your content goes according to the gurus over at runrex.com, as they are the ones that help drive readers to click on your posts and see what is inside. This is why you should take full advantage of CoSchedule’s Headline Analyzer as it will ensure that you never have to worry about ineffective headlines ever again.
Leverage the ReQueue feature
If you are tired of manually scheduling your social posts, then you also need to know about the ReQueue feature while using CoSchedule as this feature measures the performance of each of your social posts, recording which ones have the best record with your audience. Once you have manually scheduled your posts for the week, ReQueue will analyze your most useful posts and schedule them to be re-posted when a gap is available. It is a very useful feature and one you should be aware of when using CoSchedule.
Don’t forget to set the correct time zone and content types
Finally, when you are creating an account on CoSchedule, you can adjust the settings as you please, depending on your requirements. However, you should make sure you set the correct time zone and content types you will include.
As always, if you are looking for more information on this and other related topics, then look no further than the highly-rated runrex.com and guttulus.com.