20 Tips for Using Ceros: Best Content Marketing Platforms for 2021
Ceros is a content creation platform that enables the development of collateral like infographics, eBooks, microsites, and sale assets. As covered over at runrex.com, it helps marketers design and to create content without requiring coding, developers, or designers. If you are looking to get started with it, here are 20 tips for using Ceros you should consider.
Take advantage of the drag and drop feature
One of the things you should be aware of when using Ceros is its drag and drop feature, as is covered over at guttulus.com. Its design studio allows users to design stunning digital content freely by dragging and dropping assets into the canvas and then using its tools to create the design they want, which is something you should know all about when using Ceros.
Take advantage of templates
If you are busy, and most marketers usually are, then you may find that content innovation has to take a back seat for you. The good news is that, with Ceros, you don’t have to build interactive content from the ground up as it offers a template gallery that includes templates for case studies, content hubs, infographics, eBooks, and much more which you can take advantage of as per the gurus over at runrex.com.
Create your own templates
In addition to the templates provided, Ceros also gives you the ability to create your own templates as is discussed over at guttulus.com. This is an excellent feature and one that you should take advantage of when using Ceros.
Ceros Educate
While one of Ceros’ main strengths is its ease of use which means that it has a low learning curve, it still has a learning curve, which is why another tip when using the platform is to make use of the resources provided to curb the learning curve. Here, we are talking about Ceros Educate which is a dedicated learning portal that will be of great help if you are getting started with Ceros.
Bring your content to life with visuals
When using Ceros, another tip that you need to be aware of is that the design canvas has a range of animation and interactive effects that you can apply to your content to help bring your ideas to life, which is a feature you need to leverage to get the best out of the platform.
Analytics
As is revealed in discussions on the same over at runrex.com, Ceros comes with in-built analytics that incorporates all baseline analytics down to granular engagement KPIs. You can, therefore, be able to understand how users are interacting with your content, another thing you should know about and leverage when using the platform.
Share content
The widely your interactive content is shared, the better the results for you as far as your content marketing campaign is concerned, according to the experts over at guttulus.com. This is why you should take advantage of the fact that Ceros provides easy ways to share interactive content as any content created in Ceros can be incorporated into a website or blog as standalone web pages or embedded assets.
Update your content when necessary
To keep your content evergreen, then it may be necessary at some point to have it updated. As is covered over at runrex.com, Ceros allows you to edit or update published content easily. Using the URL and embedded code, the platform lets you change an already published item and republish it once you have edited or updated it.
Previewer
Another tip worth mentioning when using Ceros is the fact that the platform comes with a very useful previewer, that you need to know about and take advantage of. The real-time previewer will allow you to spend more time designing and less time on handover as it eliminates the need for a lot of back and forth with developers.
Offline viewer
Another of Ceros’ main assets is its offline viewer. This comes in handy in a situation where you don’t have access to the internet as it allows you to export and host Ceros experiences offline on both Mac and Windows. This can be a useful feature during trade shows, sales pitches, and other such events where you may not have access to Wi-Fi.
Variety
When it comes to content creation, you want to give your audience some variety so that there is something for everybody. This is why another tip here is how important it is to take advantage of the fact that, as revealed over at guttulus.com, Ceros allows users to create a wide range of interactive content ranging from big content items like eBooks, lookbooks, microsites, and magazines, to smaller items like infographics and other embeddable content.
Leverage integrations
As is the case for many CMSs, Ceros offers several integrations which you should take advantage of when using the platform as per the gurus over at runrex.com. These integrations include Marketo, HubSpot, Eloqua, Google Analytics, among others.
Noun Project
Another tip to be aware of when using Ceros is taking advantage of the fact that the platform integrates with Noun Project, which, as covered over at guttulus.com, is an open-source graphic library. By doing so, you will gain access to icons and photos for everything, which will only help you create more interactive content.
Software Development Kit
Ceros also provides a Software Development Kit (SDK), which you should also be aware of when using the platform. The SDK will come in handy if you want to build in logic for quizzes, games, or personalized text-based on profile information in your marketing automation or CRM solution.
Leverage the Text Tool
Another very useful feature that you should know all about when using Ceros is the text tool. This tool in Ceros acts like a print tool and, therefore, gives users much more control and design accuracy when placing content that will be viewed in different form factors.
Enhance collaboration by linking Studios
As the subject matter experts over at runrex.com are quick to point out, it is important that you also know that you can link Studios together to enable marketers to work collaboratively when using Ceros. This is a capability that you may want to leverage when a project is in the finishing stages and you want to collaborate on the final touches.
eCommerce integration
Yet another feature that you should be aware of when using Ceros is that, as revealed in discussions on the same over at guttulus.com, the platform provides eCommerce integration among the many integrations it provides. This means that you can pull in product panels and shopping carts with full functionality without the need for any development.
Integrate your lead capture forms
You should also know that you can integrate lead capture forms into Ceros content. As is explained over at runrex.com, you can pull in an existing lead capture form created with your marketing automation or CRM platform using the platform’s in-built integrations. Alternatively, you can also use the Embed Object Tool for third-party platforms outside of the integrations offered by Ceros.
A/B test your content
Running A/B tests for content is one of the most effective ways to optimize and improve your content. Ceros supports A/B testing as its content lives on the web which means that it plays well with third-party A/B testing platforms, which you should leverage when using the platform.
Use MP4 videos
While Ceros will accept videos of varying formats such as MPG, MOV, AVI, WMV among others, for the best quality, it is recommended that you upload an MP4 video whenever possible. This is because not is this format is specifically designed for web-based playback, but Ceros also converts all video files to MP4 anyway, which means starting with MP4 will ensure the highest quality playback possible.
These are just some of the things to consider when using Ceros, with more on this topic to be uncovered by checking out the excellent runrex.com and guttulus.com.