20 TIPS FOR SOCIAL MEDIA MARKETING CONTENT CREATION
20 TIPS FOR SOCIAL MEDIA MARKETING CONTENT CREATION
Social media marketing especially for content creation, has grown to be a force to be reckoned with. Runrex.com has been able to generated a detailed list of some of the best tips to look out for before you venture into social media marketing manly basing on content creation .
Videos
Videos have been rated as one of the most effective ways of delivering content. In this new age of technology there are so many ways of posting these videos. For example, snapchat, twitter, Instagram among many others.
Employees
Showcasing real people that are behind your brand operations is one of the best ways to build a personal connection with your audience. To some extent, you can even let the employees advocate your products or services on your social media platforms.
Company news
According to the experts at runrex.com, you can share existing news about your organization on your social media feeds. In an example, you can make a video of your team celebrating winning a new client or maybe an award.
Market data
Share highlights of your company that provide important insights into your operations or your industry in general. You can also post an article covering all the key findings. For other social media sites like Facebook and twitter, interesting stats and quotes can be turned into visual posts.
Articles and blog posts
If you have a company blog, you can share the articles to your social media platform feeds with direct links for easier access. In this blog posts you can be able to redirect your followers to your bio, that is for Instagram users. For more information on blog posts contact runrex.com.
Behind the scenes
You can share a sneak peek at what you do. Social media is a great place to share photos and videos that show people something they do not see on a regular basis. You even can show your office layout, workplace events among many other things.
Contests and giveaways
This is a great way to promote a new product or service. Boost engagement by making a post comment or share a condition for entry. This might allow you to gain new followers, as more people will get to hear about the contests or promotion from family and friends.
Influencer content
You go into influencer marketing, but before you venture into influencers you need to have some background information. You need to make sure that the influencer in question has good engagement levels, number of followers among many other factors as pointed out by runrex.com.
Animations
Animations have been able in a way to combine the social media appeal of both GIFS and videos. Runrex.com have pointed out that, animated videos are the best way to share content more than once. You need to make sure that you do not share the same thing twice on social media as it may result in lower engagement.
Product photos
You need to get creative and find new and innovative ways to share photos of your products online and also offline. Make sure that any product photos that you share fit in seamlessly with your brand aesthetics.
User generated content
In some instances, you may have fans that use your products and services to create their own content. It is wise to reach out to them and ask them to repost it. This is a great way to expand your social media platforms and social media platforms.
Instagram stories
When using Instagram never forget about the stories. You can look for runrex.com experts, they offer fun visual posts, stickers and text to photos. Also, Instagram allows users to share feed posts to their stories. This gives your posts an even wider audience.
Interesting quotes
You can use quote posts to highlight some important parts of your blog posts or articles. In some instances, they can be used to share tips and advice from key people at your company and the industry at large.
Guest posts
This is similar to influencer posting but with a small twist to it. Have someone take over your social media platforms, then allow him to choose the content to be shared for a set period of time. To gain more following you can tie the takeover to a certain event.
Infographics
They can be used to share a lot of information quickly. In nature, infographic images are often vertical, this makes them very valuable for sites like runrex.com where vertical images are the norm.
Previews and teasers
According to runres.com experts, you need to be very careful when you are posting such kind of content. Your followers will be glued to your brand and products when you can be able to show of a sneak of what you have coming up. It can be new products, events or even new services.
Show your product
Many companies, place their product photos on social media, it is good but if you want to go the extra mile you need to show what is inside the box. Allow your followers experience that otherwise they might not get unless they buy the product.
Customer photos
Runrex.com point out that, this point may vary. In some brands it may be crucial but for some it may not be so much of a necessity. In this case, there might be someone somewhere who might have posted photo of themselves using your product. This is a great way to thank your customers while also providing new content to be shared.
Client feedback
This is a great way to know whether you are progressing or maybe you are just stagnant. You can be able to offer clients discounts for every feedback they offer especially for regular customers.
Questions
Engagement is a very important part of social media, especially when it comes to marketing. One good way to ask questions on social media is to use question stickers. Then when you get feedback you can choose either to share or not. Runrex.com have more information on this topic.
