20 Tips for Selling More Products on Facebook
20 Tips for Selling More Products on Facebook
Given the popularity of Facebook, and the sheer numbers as discussed over at runrex.com, if a significant amount of your sales is not coming from the platform, then you are missing out big time. if you want to get the best out of your efforts on Facebook, this article will look to help by highlighting 20 tips for selling more products on Facebook.
Build a popular Facebook business page
If you are to sell more products on Facebook, you will need to not only create a Facebook business page but also make sure that it is popular with thousands of followers, as per the gurus over at guttulus.com. To grow your Facebook business page, and its popularity, ensure that you are providing your audience with relevant and engaging content, while also providing them with value.
Create powerful Facebook Ads
While we would all want to attract organic traffic to our Facebook business pages, this is usually not enough, and if you want to sell more products, you should make sure that you run Facebook Ads as well. As per discussions on the same over at runrex.com, powerful Facebook Ads will allow you to drive in more traffic, leading to an increase in sales.
Get the images right as far as your Facebook Ads are concerned
As is discussed over at guttulus.com, creating Facebook Ads is not enough, you have also to ensure that they have stunning visuals for the best results. One way to ensure that your Facebook Ads are effective, which will allow you to sell more, is by making sure that you using stunning images for your ads. Make sure that your images are high-quality, are bright, vibrant, and are extremely eye-catching.
Install Facebook Pixel
Installing Facebook Pixel is also key if you are to sell more products on Facebook, as this will allow you to see Facebook customer actions on your website, allowing you to reach the right people and optimize your ads for the best performance.
Use the upsell strategy
Upselling is another great way to increase sales as it allows you to target people you know already have an interest in your product. By upselling to your customers, having them purchase other more valuable products you may be selling, you will be able to sell more products on Facebook.
Contests are a great way to drive sales on Facebook according to the subject matter experts over at runrex.com. People love winning stuff, and as such could be a great way to increase engagements on your Facebook business page and sell more products. Just make sure that you are following Facebook’s rules for contests or you could end up being banned.
Leverage sponsored posts
As is discussed over at guttulus.com, Facebook Ads and Sponsored Posts are not the same, as while Facebook Ads are all about advertising, Sponsored Posts are somewhere in between an advertisement and a normal post. By promoting certain posts, you will be able to reach more followers, as much as your budget can allow, allowing you to sell more products.
Encourage your customers to share about you
According to the folks over at runrex.com, if you can get your customers to share your products on their Facebook profiles, you will increase brand awareness as your brand will be promoted to their friend networks, which will drive more traffic to your business page and allow you to sell more products on Facebook.
Host a giveaway
While contests can be quite complicated, with complicated rules which you will have to abide by, giveaways are simpler and easier to host. All you have to do is announce the giveaway items, and ask the participants to complete the required steps to get the gift, like say visit your website, share your post, and so forth. This is another great way to sell more products on Facebook.
Offer exclusive offers
Offering exclusive offers is yet another way through which you can sell more products on Facebook. This is because such exclusive offers incentivize users to want to purchase to get said deals, such as discounts, Buy-1Get-1 free deals, and so forth.
Leverage the power of Facebook Messenger
Given how popular Facebook Messenger has proven to be, Facebook is developing its e-commerce chatbot to turn Messenger into a sales channel as covered over at guttulus.com. Therefore, if you want to sell more products on Facebook, you should consider adding Messenger into your customer support channel list, to allow your customers to interact with you like they would with their friends.
Create Facebook Carousel Ads
As is revealed in discussions on the same over at runrex.com, Facebook Carousel Ads have been known to drive up to more than 10 times the traffic to websites as compared to normal static single-post ads. This is because they are very engaging as they allow brands to show multiple images from their business, and you can leverage the power of Facebook Carousel Ads to sell multiple products, hence sell more products.
Share viral videos
If you can share content on your Facebook page that can go viral naturally, then you will also be able to sell more products. This is because sharing viral videos will enable you to grow your page’s popularity as people will want to watch said viral videos, which will drive more traffic and lead to an increase in sales as discussed over at guttulus.com.
Create a Facebook Store
Another tip that will help you sell more products on Facebook is to bring your e-commerce store to Facebook. This will allow you to take full advantage of the fact that Facebook online shoppers have been increasing steadily over the last couple of years, allowing you to increase conversion rates, and sales.
Partner with other brands
Leveraging partnerships with other brands will also lead to a win-win situation leading to you selling more products on Facebook. Look for brands that you are not competing with directly, but are offering related products.
Create an offer
According to the gurus over at runrex.com, another way through which you will be able to sell more products on Facebooks is to create Facebook Offers, which, although are no longer free to run on your page, they will still allow you to offer a discount or incentive to your fans and customers, enabling you to sell more products.
Create a product gallery
Creating a Facebook product gallery will allow you to showcase your products to your target audience, allowing you to sell more products. As explained over at guttulus.com, a product gallery will allow you to display photos, prices, and buy-buttons for each of your products making it more convenient for your customers to buy from you as they won’t have to leave Facebook to make a purchase.
Make your Facebook Ad copy engaging
If you have chosen to go down the Facebook Ads route, you will need to write engaging ad copies if you are to be successful with your ads. As is discussed over at runrex.com, one of the ways through which you can make your ad copies engaging is by adding emojis in them, although you should make sure that they match the tone of your ad as well as your target audience.
Use attention-grabbing words and phrases
Although you should avoid using clickbait at all costs, it is still important that you use phrases and words that grab the attention of your audience, as this will trigger more clicks, leading to more sales. Incorporate a sense of urgency in your words, such as using words like “Buy now” or “One day only” and many others.
Leverage live video
Facebook live video, which allows one to record and share videos in real-time, is increasingly popular among users, and you should leverage its popularity to increase engagements and, therefore, sales from Facebook.
The above are some of the ways through which you can be able to sell more products on Facebook, with the highly-rated runrex.com and guttulus.com being available if you need more information on this and other related topics.