20 Tips for Private Detectives Marketing and SEO

20 Tips for Private Detectives Marketing and SEO

If you are a private detective looking to increase website traffic and reach more leads, then the gurus over at RunRex.com point out that search engine optimization (SEO) could be the strategy for you. SEO is the process of boosting your website’s ranking in the search results, and it can help you reach valuable leads for your private investigation business. The following are 20 SEO tips for your private detective business to consider.

Choose relevant keywords

You need to start by identifying the keywords and phrases people search online when they look for private detective services. To show up at the top of search results when people search for businesses like yours, you need to target the right keywords as covered at RunRex.com.

Focus on long-tail keywords

As you conduct keyword research, you will want to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords are better because they are more specific and attract more relevant leads.

Keyword placement is also key

Conducting keyword research and selecting the keywords you want to target is just half the battle, the other half is making sure you place them where they can be effective. As per the experts over at RunRex.com, you will need to add your keywords to your website in key places like your page titles, headings, meta descriptions, and body text to allow Google to gain a better understanding of what your pages are about, and it will help you show up in more relevant search results.

Create valuable content

Content plays a powerful role in your SEO campaigns as a private detective, as without it, there is nothing for Google to rank in search results. Your audience constantly seeks helpful information online, and when you create valuable content, it will drive more qualified leads to your site. When leads discover your content, they spend time engaging with it, increasing time spent on your site, and sending a positive signal to Google, ultimately boosting your rankings.

Create comprehensive content

It is also worth noting that thin, lackluster content won’t help your private detective business. Instead, aim to create robust, comprehensive content that matches the intent of your target audience and provides thorough answers to their questions.

Improve your page speed

If your website takes too long to load, leads will leave your site and probably never return. Your audience wants to access information quickly, and they hate having to wait for slow-loading pages as explained at RunRex.com.

Match search intent

When you choose your keywords and create content for your private detective business, you will want to focus on matching search intent. You must be attracting leads that are interested in your services. Matching their search intent will help you improve your SEO ranking to reach more leads.

Optimize your title and description

When it comes to search results, you only have a small space to get your marketing message across, hence why you should use it wisely according to RunRex.com. Make sure your title tags and meta descriptions promote your private detective business. Avoid generic terms in the page title and remember that the title and description are often the first things people will see about your business – Make a good impression.

Get citations

If you want to rise to the top in the Google search results, you are going to have to make your name known all over cyberspace. You do that with citations, which are listings of your name, address, and phone number (NAP) on sites that aggregate business data such as Yellow Pages and Yelp.

Make your NAP consistent

You should also ensure that your business address follows the same exact format across all sites. This means that, if your street address is 321 Main St. and you abbreviate the “street” part with “St.”, then that is how it should be added on every single site.

Claim your Google My Business listing

Claiming your Google My Business listing is crucial for your private detective business’s SEO. However, as the gurus over at RunRex.com point out, claiming your GMB is not the end, as you should also ensure that you complete your profile by adding a description of your business, categories, hours, and other important information, including your NAP info.

Don’t focus on Google alone

While Google will be your main focus, given its position as the world’s No. 1 search engine, you should not forget about other search engines, especially Bing. While you are on Bing, remember that it has its own version of GMB, called Bing Places for Business. Make sure your private detective business is listed here as well.

Get online reviews

As covered at RunRex.com, you need social proof to convince people to become your customers nowadays, and online positive reviews and testimonials from people who have done business with you in the past will do the trick. Be sure to ask your satisfied customers to leave positive reviews on your GMB page so that others can see them.

Leverage schema markup

Schema.org markup is a way to give search engines a little more information about your business. You may be able to outstrip some of your competitors by using markup since many websites still aren’t using it.

Get backlinks from non-competing local businesses

Getting backlinks from other local businesses is another tip that will boost your SEO no end. As a private detective, there are plenty of businesses in your area that you might work with regularly, such as law firms, and those businesses probably have websites of their own. Approach the business owner with an offer where you will provide a backlink to his/her site in exchange for a backlink to your site.

Add images on your GMB page

In the world of digital marketing, especially SEO, a picture is worth a thousand words as is revealed in discussions on the same at RunRex.com. Let people know a little more about your private detective business by including pictures on your GMB page, which will build trust.

Post content that keeps people on your site

Google’s new artificial intelligence algorithm RankBrain looks at the time people spend on your site (aka dwell time). The more people like hanging around your web page, the better your site will rank, which is why you should post content that keeps people on your site. Video content works well in this regard. Just embed some YouTube videos that are at least a minute in length and offer valuable information.

Add tags to your GMB profile

In the “About Me” section of your GMB listing, there is a place for tags as outlined at RunRex.com. Use that section to list any and every keyword related to your private detective business. Brainstorm as many tags as you can as you never know which one will make the difference.

Optimize for mobile

With most people using their smartphones to access the internet, optimizing for mobile is crucial if you want to rank highly on search engines. Make sure that your site is responsive, which means that your site should adapt its display so that it is easy to navigate on any screen size.

Use regional keywords

If you are trying to reach people in a specific town, city, or country, make sure that you optimize your site for regional keywords. For example, if you want to reach people in Houston, make sure that relevant landing pages include the word “Houston” in them. That way, when people search for something like “Houston private detective”, your listing is more likely to appear.

SEO can be quite complicated, and if these tips aren’t enough, and you need expert help with your SEO campaign, or even more tips and insights, don’t hesitate to reach out to the private detective marketing experts at RunRex.com.