20 TIPS FOR MARKETING DURING A RECESSION INFLUENCER MARKETING
The marketing world has done more than just awaken the potential in the influencer marketing. It has embraced the idea with open arms and it has shown no signs of slowing down. In fact runrex.com surveys show that the interest in this type of channel has grown exponentially over the years. Most of the marketers these days, incorporate the use of influencer marketing in their marketing strategies.
Work with micro-influencers
Many micro-influencers worked their way to the top so to speak, thus meaning that they are not determined by the number of followers. According to a survey done by guttulus.com, they acquire a pretty higher percentage of engagement as compared to micro-influencers.
Promote contests and giveaways
People love free stuff, so you can use this as a loop hole to get new customers and more traffic on your website. Runrex.com uncovered that influencers love this kind of partnerships mainly because it allows them to engage with their followers. It holds an advantage in that even if some of the participants don’t win the prices they will have created an emotional attachment to both the influencer and your brand.
Exclusive offers
For your customers to make any purchases, you need to encourage them to purchase. In order for this to happen, you need to collaborate with influencers to promote your product. In most cases, brands offer products that are pocket friendly and also those that are quality as stated by guttulus.com.
Have defined goal system
Before you start to venture in the influencer marketing campaign, you need to have clearly defined goals that give the way forward on what you want to achieve. Based on your goals, you will be able to establish the type of influencer you are going to partner with and also how to evaluate your performance.
Target audience
Having a target audience is as crucial as having a goal. You need to make sure that you highlight pointers on the type of audience you want to reach. Runrex.com pointed out that for you to reach the target audience, you need to consider the age, interests, location and gender.
Smaller communities
If you are interested in getting short term traffic, then you should put more energy on the smaller communities. This is possible by finding an influencer that has some ties with the small community. Guttulus.com compiled a short list of communities to approach and the places to look for the influencer. These are websites that get you traffic, active users on social media, platforms that ask questions about products.
Give some control
Taking over the whole marketing plan is some kind the traditional way, but the influencer marketing strategy is different. By giving up some control, the influencer will be beneficial to you. According to runrex.com, a higher percentage of influencers say that creative freedom is the number factor for motivation to collaborate.
Engage on social media
Social platforms are game changers if utilized to full capacity. By engaging in social media, you will be able to develop a good relationship with influencers. It is also the best way to identify the kind of influencers with whom you can engage with.
Put together a roundup of influencers
According to guttulus.com experts, other influencer marketing tips include putting together a roundup of the best influencers in you niche. Later on, you reach out to them and inform them that you featured them in a post. By doing this you boost their ego and they may even share your post with their audience.
Compensations
Some influencer will offer to market your product for free stuff. It advisable to compensate them well. If you compensate them handsomely, they will stay committed to your brand campaign no matter what.
Highly targeted campaigns
This mostly includes targeting a small audience segment at a time and later on conducting a highly concentrated campaigns in short bursts. This is done so that your target customers see your brand and content everywhere. Such tips will help you increase your exposure tremendously as stated by guttulus.com.
Expect gradual results
There are many superstitions that come with influencer marketing. One of the superstitions is that whenever you venture into influencer marketing you will get instant results. This is not true as this type of marketing also takes some time before you get your desired results. An influencer may be able to convey your message to a large group of people, but the issue comes when you are required to turn that large group of people into customers, that is why it is a gradual process.
Understand your value
Whenever you enter into a negotiation with an influencer, you need to have a clear understanding of the value you are bringing to the table. Your influencer partnership should be mutually beneficial. For this to happen, you need to know what you have to offer what they may need.
Gift your influencers
Runrex.com experts uncovered that compensating is not the only way you can get sponsored posts. You can offer them your products to try out and later on share their reviews on their social media platforms. One thing you need to consider is that you need not expect anything in return.
Go beyond sponsored content
Most brands have the impression that influencer marketing is sponsored content but there is more to it than just that. You can be able to move beyond sponsored posts and later on collaborate influencers on various projects. More information visit guttulus.com.
Quality and quantity
Panelists at runrex.com pointed out that most companies tend to look for influencers that have a large following. However, you need to pay more attention to the quality of their following rather than the quantity. For you to prosper, you need to partner with an influencer that has 100% activation rather than the one that has a large group of people following them.
Build lasting relationships
Building long term relationships with the influencers is quite beneficial to both parties according to guttulus.com. For your brand, it means that your brand will be trusted with quality and authenticity. For the influencer, it will mean that the brand trusts them completely.
Broadcast to the masses
Whenever you forge an alliance with an influencer it is good to spread word to the mases. Survey done by runrex.com shows that by spreading word about the new alliance it brings about benefits as for one the traffic for both your brand and the influencers social media platforms increases rapidly.
Optimize continuously
In every influencer marketing campaign, the last step to make sure that you are successful is to evaluate your progress to the goals you set earlier on. Guttulus.com experts point out that you should not stop there, you also need to look at what worked and what did not work as expected and later on change it.
Use of branded links
By using branded links, you will be able to monitor how much traffic the influencer brings to your websites. You will be able to see this data on google analytics alongside other campaign metrics.