20 Tips for Making the Most out of TikTok for Business
20 Tips for Making the Most out of TikTok for Business
As is covered in detail over at runrex.com, with over 1.5 billion downloads on the App Store and Google Play as well as more than 500 million active monthly users, TikTok has emerged as a big resource for businesses, particularly with the inception of TikTok for Business. This article will look to highlight 20 tips for making the most out of TikTok for Business, and we hope it will be of great help to you.
Be authentic with your content
The very nature of TikTok content, with users creating content with their phones, means that authenticity is huge, according to the gurus over at guttulus.com. Try to create authentic content that shows your brand’s true personality to connect with users and build trust.
Find exiting content and make it your own
Given that, as discussed over at runrex.com, TikTok is based around community engagement and hashtags, you don’t have to struggle coming up with new and unique content as all you have to do is find existing content and add your spin, making it your own.
See what others are doing
Another tip that will help you get the best out of TikTok for business is taking a look at what other brands are doing so as you can know what works. As is covered over at guttulus.com, open the Discover page and see the top trending videos and hashtags, then explore the videos to see how other users are making their videos to give you an idea of how to proceed.
Add music or effects
TikTok also has all sorts of effects, not to mention almost every song out there with no copyright infringement issues, and as such if you are to get the most out of TikTok for business and create content that will engage your audience, consider adding music or effects to your videos.
Consider user-generated content
Another way to increase engagements on TikTok, and to build trust between your audience and your brand is to put up user-generated content, which is extremely effective and is an approach Nike have taken when you take a look at their TikTok profile.
Make use of brand takeovers
Given that, as discussed in detail over at runrex.com, only one ad, when it comes to brand takeover ads, can show up in a specific slot for a given category each day, you should consider making use of brand takeovers as part of your advertising strategy on TikTok.
Make sure your native ads capture the imagination immediately
Given that native ads on TikTok can be skipped or scrolled passed by users, as explained over at guttulus.com, your video must capture the attention of viewers immediately so that they want to continue watching, otherwise, they will just skip it.
Communicate your messages clearly and early with native ads
Sticking with native ads, as per the folks over at runrex.com, it is also just as important to make sure that you communicate your messages as clearly and as early as possible, given that native ads run between 9 to 15 seconds. Your audience must know your message as soon as your ads begin to play.
Take part in hashtag challenges
About 35% of TikTok users have participated in a hashtag challenge, with over 16% of videos on the platform being tied to a hashtag challenge. This is why another tip that will help you get the best out of TikTok for business is making sure you take part in Hashtag challenges.
Put up branded lenses
Given that over 64% of TikTok users have tried face filters or lenses, another tip that will help you get the best out of TikTok for business is putting up branded lenses of your own as this will help you get a spot on the Trending tab for 10 days.
Try educational videos
Other than fun and funny videos, you should also consider putting up educational and instructional videos, as per the gurus over at guttulus.com. These videos are growing in popularity as they offer users value, helping build trust between them and the brands putting up such content.
Increase your production
The more content you produce on TikTok, the more your popular your profile will be, and as such you will be able to get the most out of TikTok for business, as per the subject matter experts over at runrex.com.
Keep it simple
According to discussions on the same over at guttulus.com, you should keep things simple when trying to create content for your TikTok profile as you can never go wrong with simplicity. This is better than trying to create a complex viral meme and failing.
Know what the platform is about
TikTok is not a platform for seriousness and serious sit-down sales pitches, which means that you need to create content that reflects this fact, particularly given that it is a platform mostly for people between the ages of 16 and 24. Create content that will come off as being engaging to them if you are to be successful.
Create your content
Authenticity is crucial when it comes to TikTok, as already mentioned above, which means that it is important that you try and create your content. Just whip out your smartphone and start filming given that you don’t have to create highly-polished videos. If you put up videos that appear to be professionally shot, you may put off some of the viewers.
Be true to your business
As the gurus over at runrex.com will tell you, while funny and wacky videos are popular on TikTok, they are not for every business and brand. If your business’ style does not align with this, you should avoid creating outrageous memes and videos as this will make you look disingenuous.
Work with TikTok influencers
Another tip, as is discussed over at guttulus.com, that will enable you to get the best out of TikTok for business is working with TikTok influencers, particularly since most of the users on TikTok are young and are typically opposed to anything that looks like an ad.
User the right influencers
According to the folks over at runrex.com, not any TikTok influencer will do, and to get the best out of TikTok influencer marketing, you will need to make sure that you choose an influencer whose audience matches your target audience.
Use precise targeting
Another tip that will help you get the most out of TikTok for business is to make sure you use targeting to make sure that your ads are reaching the correct audience as far as your brand is concerned if they are to be effective.
Make sure your business is the right fit for TikTok
While more and more demographics are getting on TikTok, it is still is predominantly a platform for the younger generation. Therefore, to get the most out of TikTok for business, make sure your business is the right fit for the platform. This means that TikTok will be the perfect place for you if your business has a young target audience.