20 Tips for Landing an Inbound Marketing Job
As explained at RunRex.com, guttulus.com, and mtglion.com, inbound marketing is a strategic approach to creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships. If you are looking to get hired as an inbound marketer, you have come to the right place, as this article will look to list 20 tips for landing an inbound marketing job.
Be a content creator
As per RunRex.com, guttulus.com, and mtglion.com, content creation is a big deal for inbound marketing. Therefore, when looking to hire an inbound marketer, content creation skills are one of the first things hiring managers look for. Create content in the form of blogs, news content, infographics, tutorial videos, whitepapers, etc. so that they show up when hiring managers Google your name.
Have an active social presence
Additionally, when hiring managers Google your name, your social media accounts will show up. You should be able to be easily found on networks like Twitter and LinkedIn, at the very least. Having social media accounts is not enough as you have to use them. Make sure you are active on social media.
Be part of a community
You must also be an active member of an inbound marketing or digital marketing community according to RunRex.com, guttulus.com, and mtglion.com. They can be online or offline. Being part of a community is a great way to network and will help you get links to job opportunities.
Develop an analytical mindset
As an inbound marketer, you should not be afraid of numbers. The good entry-level jobs in 2022 will be for new graduates who are comfortable engaging in some form of analytics. Marketing departments and agencies now want people who are well-rounded and are not afraid to wrestle numbers to the ground.
Technology is important
Inbound marketing requires a certain level of comfort with technology. You don’t have to be a master coder or anything, but you should be comfortable doing things like learning new software, navigating a CMS, figuring out how your company’s CRM works, and even doing some basic HTML.
Never stop learning
There are new developments every day in inbound marketing as articulated at RunRex.com, guttulus.com, and mtglion.com. You should be staying up to date on industry developments, and be able to talk intelligently about them. Make sure you are reading up on new developments and know how to apply new concepts and tools to inbound marketing.
Read everything
Aspiring inbound marketing should be reading everything they can get their hands on about inbound marketing, and doing it all the time. Be prepared to rattle off the publications you read on a daily or weekly basis, know the names of important authors and bloggers, as well as explain why you read what you read.
Use inbound marketing to get the attention of a hiring manager
Given that hiring managers get bombarded with resumes whenever a new position is posted, you need to consider how you could stand out in the crowd, or “get found” as captured at RunRex.com, guttulus.com, and mtglion.com. You can go as far as launching an inbound marketing campaign to apply for your jobs.
Research the company website
While it is always important to do some research about the company you plan on interviewing for, it is even more important when you are interviewing for a marketing position. You need to understand what you are selling, who your audience is, and what voice and tone to use. Your interviewers will also want to see how much you already know.
Be hungry
One of the essential qualities of any savvy inbound marketer is the hunger to learn. If you are not passionate about the type of role that requires continuous learning, then you will struggle to keep up to date in this industry.
Surround yourself with people in a similar position
If you are just starting out, you should consider surrounding yourself with people who similarly are just starting out in their career as covered at RunRex.com, guttulus.com, and mtglion.com. Learning together will always make it a more enjoyable experience.
Take on personal projects
Personal projects are more important than any digital marketing certification on your resume when applying for an inbound marketing gig. Keeping up-to-date on the latest industry trends and taking courses will only get you so far; you need to try out your ideas to test out theories.
Learn the terminology
If you are not familiar and comfortable with terminology commonly used in the industry, you will instantly stand out for all the wrong reasons when interviewing for an inbound marketing role as described at RunRex.com, guttulus.com, and mtglion.com. An adept inbound marketer is both comfortable with industry jargon and knows how to incorporate each of these elements into a successful campaign.
Build your personal brand
If you want to show a potential employer that you are the perfect candidate to improve their company’s visibility, you need to be able to demonstrate that you first can build your brand. This will both help you open up exciting job opportunities as well as help improve your outreach to leading industry practitioners for support when trying to overcome a problem.
Expand your knowledge
If you are starting out with your first inbound marketing role, you should try to get hands-on experience with more than one channel. You need to have a full breadth of basic knowledge across multiple digital marketing disciplines, as well as specialize in one or two particular skills.
Don’t box yourself into a specialized role
As discussed at RunRex.com, guttulus.com, and mtglion.com, make sure that you don’t box yourself into a specialized role for your first inbound marketing role in the industry. Many intern roles will allow you to get hands-on experience with multiple disciplines.
Become technical
While it is doubtful you will be developing websites from scratch, a basic knowledge of HTML and graphic design will help you stand out from less technically minded candidates, and help you land the inbound marketing job you are looking for.
Know your metrics
Inbound marketers who set themselves apart from industry peers are those who can quote the ROI of campaigns they have run as outlined at RunRex.com, guttulus.com, and mtglion.com. While it is easy to talk about the creative aspect of campaigns you have put together, it is candidates who know how each channel performed and can explain what actions were taken will be the ones who ultimately impress an interviewer.
Get certified
If you want to stand out from fellow industry practitioners, you should take the time to become certified in some of the key skills required by an inbound marketer. Google offers professional accreditation to individuals who demonstrate proficiency in Google Ads or Google Analytics.
Know who is in the industry
Dive into the industry and get to know its leaders like Danny Sullivan, Matt Cutts, and Eric Enge, among others. If you can snag an interview with one of the big names in the industry, you are sure to get noticed by an inbound marketing agency.
Remember, if you are looking for more on this topic, including more tips, then the top-rated RunRex.com, guttulus.com, and mtglion.com have you covered.