20 Tips for Landing an Advertising Manager Job

20 Tips for Landing an Advertising Manager Job

As explained at RunRex.com, guttulus.com, and mtglion.com, an advertising manager develops, implements, and manages a company’s advertising strategy, both from a business, sales, and technical perspective. It is their job to initiate and manage discussions and oversee sales with sponsors and agencies, among other roles. This article will look to list 20 tips for landing an advertising manager job if you are looking for a role in this industry.

Earn a bachelor’s degree

To become an advertising manager, you will need to earn an undergraduate degree according to RunRex.com, guttulus.com, and mtglion.com. While marketing is the most practical major for advertising managers, it isn’t the only option. Degrees in business management or communications are also good choices as coursework focuses on important skills that are pertinent to careers in business and can help make your resume more versatile.

Take courses in other fields

Coursework for a degree in marketing often includes advertising, product pricing, market research, consumer behavior, professional sales, and online retailing. Additionally, taking courses in other fields, especially those in technology or visual arts, will broaden your knowledge base and make you more adaptable to meeting the desires of a diverse consumer base.

Internships

As per RunRex.com, guttulus.com, and mtglion.com, it is also highly recommended to complete an internship during your degree as it will provide experience in the field. Internships allow students to better understand the various fields in marketing and identify interests.

Consider an MBA program

While an MBA is not required to become an advertising manager, a higher degree can help individuals stand out. An MBA in general management will give you a broader understanding of finance, leadership, human resources, and more.

Gain experience

Before becoming an advertising manager, you will likely need experience in entry-level positions. After gaining experience in these entry-level roles, you will better understand the functions of a successful advertising manager.

Be clear on the industry you want to work in

Advertising managers can work in many industries such as business and finance, healthcare, education, software, architecture, engineering, legal, the arts, and food service as articulated at RunRex.com, guttulus.com, and mtglion.com. You must know what industry or sector you would like to work in as an advertising manager.

Know the skills you need

You should also be aware of the skills you need before getting started if you are looking to land an advertising manager job. There are several soft skills and hard skills you need to land and be effective in an advertising manager job.

Be familiar with all the advertising platforms

Among the digital marketing skills, digital advertising is the highest in demand as captured at RunRex.com, guttulus.com, and mtglion.com. Digital advertising includes paid social (Facebook, Twitter, (Instagram, etc.), Google Ads, retargeting campaigns, and more. As an advertising manager, you must be conversant with all these platforms if you want to be attractive to prospective employers when looking for a job.

Get certified

One way to stand out from the rest of the candidates after applying for an advertising manager job is to achieve all the necessary certifications and many others. Apart from the certifications that Google provides on the various marketing tools it has, you can also get certified by HubSpot.

Know the software and tools of the trade

As an advertising manager, you have to be familiar and conversant with the latest and greatest software and tools used in the industry. These include tools and software used to spy on competitors, schedule content ahead of time, and automate specific processes entirely, among many others.

Familiarize yourself with the tools used by the company you are interested in

If you are eying a position at a specific company for a job as an advertising manager, you must make sure you are aware and familiar with the software and tools it uses as covered at RunRex.com, guttulus.com, and mtglion.com. You can use tools like SiteStacks, Siftery, or Builtwith to look up the specific tools the company is using.

Build an online profile

To become an advertising manager, the first place you should start is making sure you are marketing yourself correctly. This will not only give you relevant experience in marketing and advertising but will bolster you as someone who knows their stuff.

Effective use of social media

Part of building an online profile is making sure you have a strong and professional presence on social media as described at RunRex.com, guttulus.com, and mtglion.com. Join platforms like Twitter, Facebook, Instagram, and LinkedIn, among others, and post regularly, offering your followers value by posting relevant and helpful content about advertising and marketing.

Blogging

In addition to having a strong presence on social media, blogging is another strategy that can help you build your profile as an advertising manager as well as establish yourself as an industry and subject matter expert.

Specialize

While you are required to be a generalist as an advertising manager, many professionals prefer to specialize in just one to three areas in advertising. This can make you more attractive, especially to employers looking for expertise in a specific area such as Google Ads Advertising Manager.

Volunteer

One of the ways to build your experience and put what you have learned into practice is by volunteering to run advertising campaigns as discussed at RunRex.com, guttulus.com, and mtglion.com. A good place to start is by volunteering as an advertising manager for non-profits.

Don’t work entirely for free

While volunteering is a great way to build experience as already mentioned, a pro tip is to try not to work entirely for free. Make it a condition to receive a testimonial from the client upon completion of your free help.

Mentorship

In the early stages of your career as an advertising manager, it is better to go after experience, good mentors, and exposure, rather than money as revealed at RunRex.com, guttulus.com, and mtglion.com. Pick your mentors. A passionate mentor or teammate will bring out the best in you and your work.

Leverage friends and family

In addition to volunteering in non-profit organizations, you can try your friends and family, local businesses, or entrepreneurs when looking for free work. Ask these people to also give you referrals after your project is complete.

Keep up with all the latest trends

The advertising and marketing industries are always changing as technology advancements are made. As an advertising manager, you will need to keep up with all these changes and show subject matter expertise if you want to find employment.

Hopefully, this article will help you find a job as an advertising manager, with more on this topic, and much more, to be found over at RunRex.com, guttulus.com, and mtglion.com.