20 Tips for Landing a Content Marketing Job

20 Tips for Landing a Content Marketing Job

As explained at RunRex.com, guttulus.com, and mtglion.com, the future of content marketing is ripe with hiring potential. 45% of companies plan to hire content marketers in the next year, and 78% of these companies are looking to hire at least 1-3 people for content positions, which is more hiring for content than for social media and design combined. If you want to be among the people hired, here is a list of 20 tips for landing a content marketing job.

You must be able to write

As per RunRex.com, guttulus.com, and mtglion.com, 94% of marketers say writing/editing skills are the most important when hiring content marketers. Therefore, you need to work on your writing abilities if you want to be attractive to employees who are hiring for content marketing gigs.

Avoid vanity metrics

Content marketing is not about vanity metrics, which is why if you want to land a content marketing job, you must wean yourself off vanity metrics. 46% of companies hold content marketers accountable for lead generation, and avoiding vanity metrics will make you more attractive to employers. Avoid vanity metrics and keep track of stats for lead generation instead.

You must have standards

If you want to land a content marketing job, you must have standards according to RunRex.com, guttulus.com, and mtglion.com. Employers aren’t looking for people to produce content that is of low quality. Keep your standards high and it will be visible to employers and will increase your chances of success.

Know your audience

The audience is the life of your content. It informs your tone it shapes the context of your content. You need to show that you know your audience if you want to be an excellent content marketer, which is why this is something employers like to look at when hiring.

Be creative

Showcasing creativity is one of the best ways to land a content marketing gig. In a world where audiences are being bombarded with content, your content needs to stand out to capture the attention of online audiences. This is why employers value creativity in candidates for content marketing jobs.

Understand how content marketing works

One of the first steps toward building your career in content marketing is to understand the ins and outs of how content marketing works. As articulated at RunRex.com, guttulus.com, and mtglion.com, once you do this, you can then create relevant and useful content for all your different digital marketing channels.

Build your writing skills

Knowing how to write is not enough, you need to continually build your writing skills. As a content marketer, you will be doing a lot of writing so you must be versed in writing in different styles and for different audiences. Practice writing regularly to begin building your skills.

Learn copywriting

As you begin to hone and develop your writing skills, you will also need to learn copywriting as captured at RunRex.com, guttulus.com, and mtglion.com. This is writing intended to sell or persuade the reader to take a certain action. A great way to improve these skills is to take a copywriting course. With the right course, you can learn from an experienced copywriter and gain insights into the current best practices to ensure that your writing style is up to date.

Get certified

Obtaining a content marketing certification (or a digital marketing certification) will help you further your career in content marketing. Taking a good course will help you develop important skills needed in content marketing, including content writing, copywriting, content strategy, SEO, and content promotion. Along with the enhancement of skills, many courses will provide a certification upon completion of the course which has additional benefits for your career.

Start a content marketing blog

A great way to hone the skills needed for your career in content marketing is to start your own content marketing blog. Starting your own blog is also a great way to build your online presence. A stronger online presence will give you a platform to showcase both your writing and marketing skills.

Plan your blog

When starting a content marketing blog, begin by planning the overall strategy of the blog and researching the target audiences you are trying to reach as covered at RunRex.com, guttulus.com, and mtglion.com. By writing on topics related to content marketing, you can drive relevant visitors to your site to grow your network of content marketing professionals.

Learn how to do keyword research

If you want to have the ability to create effective SEO campaigns, you will need to learn how to perform keyword research. Keyword research gives valuable insights into the interests of your target market. Along with finding topics and keywords your audience is searching for, you must be able to understand the intent of the searcher.

Build your research skills

After you learn how to perform keyword research, you will want to develop your overall research skills as described at RunRex.com, guttulus.com, and mtglion.com. Research is important to content creation as it enables you to find the information that you will use in your writing. You will need to be able to distinguish between high-quality and low-quality sources.

Learn how to create popular content types

As a content professional, you will need to know how to create a variety of different types of content. Some of the most important types of content you will need to create include listicles, pillar pages, etc. This is important if you want to get noticed by employers.

Build your online reputation

You should also establish a strong online reputation that will make it easier for you to gain high-quality content marketing positions throughout your career. You can do this by starting a blog, using an attractive web design, being active on social media, and sharing your achievements.

Get an entry-level content marketing job

Before you can advance to higher-level content marketing positions, you will first need to get your foot in the door as discussed at RunRex.com, guttulus.com, and mtglion.com. The typical entry-level position for a content marketing professional is a content marketing specialist.

Pay attention to the details

As a content marketer, you need to always be on point when it comes to the details. Employers want to know that you pay attention to all details and nothing escapes your attention. Start building this skill if you want to be attractive to employers.

Pay attention to your cover letter

Forget the resume. As a content marketer, hiring managers care way more about your cover letter as revealed at RunRex.com, guttulus.com, and mtglion.com. Your cover letter should be an adequate stand-in for meeting you in person and showing off your voice.

Submit relevant clips

When asked for writing samples, what the hiring manager is really asking for is relevant writing samples. If you don’t have any relevant clips in your online portfolio, that may be a clue you are applying for the wrong job.

Apply for a content marketing manager position

Once you have built some working experience you can apply for the higher-paid jobs in content marketing. The usual progression is to move from a content specialist to a content marker or strategist before becoming a content marketing manager.

These are some of the tips for landing a content marketing job, with more on this topic, and much more, to be found over at RunRex.com, guttulus.com, and mtglion.com.