20 Tips for Junk Removal Marketing and Social Media
Social media has become a helpful tool for businesses to reach out to prospective customers, while also building up the loyalty of their current customers as discussed at RunRex.com. Social media is an effective way for your junk removal business to attract more customers, generate referrals, and website traffic, and here are 20 tips to help you with your social media strategy.
Don’t spread yourself thin
With the options that are out there when it comes to social media platforms nowadays, the temptation is to make sure your business has a presence almost everywhere. But as the gurus over at RunRex.com point out, the best thing you can do is make sure you are on two or three platforms rather than spreading yourself thing being on many platforms.
Don’t be too promotional
While you want to use your social media platforms to share special offers and promote your business, the content you post can’t be 100% promotional. Make sure the majority of your posts, about 80%, offer value to your audience, with the remaining 20% being promotional content. Being too promotional will only put off users on the platform where you are posting.
Incorporate humor into your posts
One of the easiest ways to increase your social media engagement is to post funny content according to RunRex.com. Humor is the most effective way to draw attention, and all it takes is for some users to find it funny enough to share.
Pick the right platforms
Given that you don’t want to spread yourself thin by being on too many social media platforms as already mentioned, you must pick the right platforms to market your junk removal business. Some platforms simply don’t have users that are ideal candidates for a junk removal service.
Which platforms are not ideal?
Given how important it is to choose the right social media platform to be on, you may be asking which ones aren’t ideal for your business. Snapchat and TikTok are two platforms with mostly a very young demographic. While they are very popular platforms, they would be a waste of time as the average age of their users is far below that of a typical homeowner.
Which platforms are ideal?
On the other hand, as discussed in detail over at RunRex.com, Instagram, Facebook, and even Twitter are platforms that cater to older users and present you with a good opportunity to connect with local customers as a junk removal business.
Focus on content that is heavy on visuals
It is also worth noting that the best-performing posts will always be those that are heavy on visual content. Long-winded text-based posts will be scrolled past as nobody wants to spend the time reading on social media.
Get your employees involved
The gurus over at RunRex.com also recommend that you empower your employees to show their personalities on your junk removal company’s social media feeds. Getting your employees involved helps not only puts people and personalities as the ‘face’ of your junk removal business, which is important as consumers connect better to a person rather than a faceless name and logo, but it also gives you an endless supply of content.
Create “A day in the Life’ content
You can offer your followers unique content by simply pulling back the curtains and giving them a look at the daily life of a junk removal business. From the different kinds of junk removal jobs to the equipment used to haul away junk and the disposal methods used after the job is completed, this is an opportunity to showcase different aspects of your business that could be deemed interesting by some of your followers.
Start small
When creating “A Day in the Life” content as discussed in the previous point, start small by posting Instagram Stories – and cross-posting them to Facebook and Twitter. If you see that they are performing well and resulting in a larger following, consider taking it a step further and creating a YouTube channel and doing a vlog series.
Don’t forget about YouTube
Speaking of YouTube, it is the second-largest search engine, right behind Google, which is something many junk removal companies tend to ignore. As the experts over at RunRex.com point out, a popular video series on YouTube can help you pull search traffic from a local market if you optimize your titles, tags, and video descriptions correctly.
Think long-term by building a community
When you build a community or a loyal following and subscriber base on social media, this results in repeat business. A customer that is following your company on social media is going to automatically turn to you when they require junk removal services in the future.
Get exposure on your customer’s profiles
As outlined at RunRex.com, you should thin beyond just your company’s social media accounts and try to get exposure on your customer’s profiles as well. An easy way to accomplish this is by offering a reward to those that share posts related to your junk removal businesses on their feeds while tagging your company’s account.
Share before and after pictures
Before and after pictures work extremely well for junk removal companies on social media. All you need to do is take a photo of the junk before you got to work, and then another photo after you are done, and post them side-by-side on your feed. Better still, you can incentivize your customers to post these before and after photos as per the previous point.
Use a special hashtag
You should also consider coming up with a special hashtag that is specific to your junk removal business. By using such a hashtag on your posts and having your followers do the same, you will build a loyal community around your social media accounts, which will lead to increased business.
Post content that triggers engagement
Social media should never be about one-way communications. It is important to engage in two-way conversations with your followers as outlined at RunRex.com. Therefore, make sure you post content that triggers engagement. You can do so by asking your followers to share their experiences, hosting question and answer sessions, asking your followers to leave a comment, etc.
Respond to feedback
Asking for feedback shouldn’t be the end of it as you should make sure that you reply to messages, comments, tags, and reviews as much as you can. Responding to customers makes them feel heard and valued by you and your company, which will benefit your business.
Keep track of metrics
As the subject matter experts over at RunRex.com point out, make sure you set yourself SMART (specific, measurable, achievable, relevant, and time-based) goals when it comes to your social media efforts, and record the metrics. You won’t know what success on social media is until you set yourself goals, and achieve them.
Stay true to your brand
Also, don’t post anything that isn’t consistent with your brand. Remember, when you are posting on social media, you are representing your brand, not yourself. This applies to both the content you post as well as the visual brand of your business, where it is important to be consistent with your brand throughout all of your social media platforms.
Be a force for good
Consumers nowadays are more conscious than ever before and will want to associate with brands and companies that reflect their values. Junk removal companies can stand out from the competition by emphasizing how they make the planet and its people better. For example, you can post content showing how you keep stuff out of landfills and incinerators, save people money by refurbishing and re-selling furniture, turn things that had no use into things that have lots of uses, etc. Such content should do really well on social media.
If you are looking for expert help with your social media marketing efforts, then the junk removal marketing experts over at RunRex.com have you covered.