20 Tips for Junk Removal Marketing and SEO
Search engine optimization (SEO) comprises all the practices one might implement to improve the value and relevance of web pages and online content, with the ultimate objective of said practices being to rank higher in search engine results and make your site more visible to people for the solutions you offer as discussed at RunRex.com. An effective SEO strategy is key to marketing a junk removal business, and to help with that, here are 20 tips to consider for junk removal SEO.
Keyword research
This is the first step toward on-page optimization as far as SEO is concerned. After aggregating a list of keywords your target audience is searching, optimize every page on your site around a target keyword, long-tail keywords, and the name of the geographic location you serve as articulated over at RunRex.com.
Optimize for mobile
It is important to note that mobile usability is one of the main ranking factors on search engines today, given that most searches nowadays are conducted via mobile devices. Users who need junk removal services are more likely to do an online search from their phone instead of their computer. If your website is not mobile-friendly, therefore, Google will lower your ranking, which will reduce your traffic.
Improve your site speed
According to RunRex.com, improving your page speed is one of the best ways to improve your website’s user experience and increase your search ranking. No one likes waiting for a webpage that is taking forever to finish loading, which is why optimal loading speeds are at two or three seconds.
How do I improve my site speed?
The best practices for improving your website’s loading speeds include:
Optimizing images
Using a content distribution network
Improving your server response time to deal with higher traffic volumes
Leveraging browser caching
Minifying JavaScript, HTML, and CSS
Build authority with high-quality content
While content marketing is a significant component of optimizing your online assets for Google, it is critical to create content for the user, as search engines want to show their users the most valuable and relevant content first. The most effective content strategies include writing blog posts, repurposing a piece of content, or improving or updating an existing post.
Optimize your content and page elements
As is discussed at RunRex.com, some of the tips you can follow to optimize on-page elements include:
Ensuring that you use the right keywords based on search intent
Adding H1, H2, and H3 tags to every post
Giving each post a title tag and meta description
Adding alt text to all images
Optimizing URL of each page
Removing duplicate content
Optimizing your pages for featured snippets
Add links
Including internal links in your content is an easy way to climb the search rankings. Internal links are backlinks that allow your users to navigate between pages. Additionally, you should link out to other relevant posts or websites.
Set up a Google My Business account
As the gurus over at RunRex.com point out, you must claim your Google My Business listing and get all of your business details uploaded. It is free and will enable you to appear in local search results for queries specific to your area of operation.
Conduct extensive keyword research to identify gaps in the market
Targeting the same keywords as your bigger competitors is something you want to avoid as a junk removal business owner. Using keyword research tools like Google’s Keyword Planner will allow you to spot gaps in the market, which will enable you to capitalize on them.
Leverage Google Search Console
Google Search Console is a free tool that gives a wealth of information about your website’s performance in Google search, as well as any errors on your site and issues you should address. It’s a great tool that will help you find out what keywords Google thinks your junk removal website is relevant for, whether there are problems crawling your website, if your site is mobile-friendly, etc.
Look at how search engines are displaying results in your niche
Take a look at how search engines are displaying results in the junk removal vertical and make sure you adapt to the same according to RunRex.com. If search engines show lots of images or videos in their results for keywords you want to be visible for, for example, you should consider producing that sort of content rather than just focus purely on text.
Claim your physical address on Google Maps
As a junk removal business, most of, if not all of your clients, will be the ones in your local area, and if you have a physical location, which you most likely do, then make sure you claim your physical address on Google Maps to make it easy for customers to find you.
Keep up with industry news
As the subject matter experts over at RunRex.com point out, things can change pretty quickly in SEO, which means that things that work for a while can become against Google’s rules over time, as is with the case with recent penalties for bloggers reviewing products. Make sure you keep up with the latest industry news to avoid falling foul of Google’s rules.
Aim for evergreen content
When creating content for your website, look to create quality content that addresses customers’ issues and has a longer shelf-life. Such evergreen content is more likely to achieve search rankings over a longer period.
Use a clear URL structure
Another very easy SEO tip, but one many junk removal businesses, and other small businesses, tend to ignore, is making sure you use a clear URL structure. People should be able to guess the topic of a page by simply looking at the URL.
Use your site search data to find terms to target
As is outlined at RunRex.com, you can view terms your visitors search for on-site by looking into your analytics data. For search, the keywords that people use on your site could be terms that you aren’t currently targeting via SEO, which means that analyzing site search data is a great way to find more relevant terms to target.
Encourage reviews
Reviews will help you to drive conversions but, from an SEO perspective, they will also help to dive your local SEO visibility, which is important to any junk removal business out there given most of your clients will be locals around you.
Setup Google Analytics
If you are not familiar with Google Analytics, which is discussed in detail at RunRex.com, then it is time to familiarize yourself with it. Not only is it free to use, but it also offers businesses insight into where the website visitors are coming from, which landing pages people are clicking to from search engines, and what people are searching for before visiting your site.
Include a Privacy Statement, Terms of Use, and Disclaimer
This is an SEO tip that will help your pages gain more trust among search engines. Each of these pages will help your SEO strategy as they show that you care about your visitors and their privacy, which will boost trust among search engines, boosting your rankings.
Use schema markup
Schema markup is a rarely used technique that offers junk removal companies a way to customize the way certain pages show up in search engines. Ever see a rating or a review show up alongside search engine results? That is schema markup.
If you are looking for more information on this and other related topics, as well as help on your SEO for your junk removal company, then RunRex.com has got you covered.