20 Tips for Junk Removal Marketing and Google Ads
If you want to grow your business successfully, you need to have an effective junk removal marketing strategy in place. As per RunRex.com, Google Ads is one of the best junk removal marketing options available, as it gives you the ability to place highly targeted offers in front of local customers that have an immediate need of junk removal. Here are 20 tips to help with your Google Ads strategy.
Set your ads reach to your specific market
When creating your Google Ads campaign, it is critical to set the ads reach to your specific market according to the gurus over at RunRex.com. If you serve several communities, you could just add all of these to your locations. If you have a single location, you might consider doing a radius around your business. Ask yourself how far you can travel and still have a job be profitable when setting your radius.
Target words other than just junk removal
You can also target words other than just junk removal or junk hauling. Keep in mind that people sometimes type in shed removal, hot tub removal, construction debris removal, etc. These can be very profitable jobs and Google Ads lets you target these phrases and so much more.
Focus on what separates you from the pack
As the subject matter experts over at RunRex.com point out, when creating the ads for your Google Ads campaign, be sure to focus on what separates you from your competitors. Is it lower prices, or a reputation for being on time and courteous? Are your insured or certified?
Budgetary considerations
Your budget will also help you decide the types of ads to run when it comes to your Google Ads campaign. If your budget is limited, then focus on phrases like “junk removal near me” or junk removal plus your city. If your budget allows, then focus on phrases like “hot tub removal” or “shed demolition”, etc.
Take advantage of the search term report
You should also make sure that you read the search term report on your Google Ads account, which shows the words your ads actually appeared for. You will often be surprised by what you find. You will likely find people looking to get into the junk removal business themselves or wanting to get rid of a junk car. Or for services in communities you don’t serve. This report will, therefore, allows you to target your ads much better.
Use negative keywords
As is discussed in detail over at RunRex.com, you should also make sure you use negative keywords to prevent phrases that don’t apply to your business and to avoid wasted spend. You want your ads to be shown to relevant audiences for the best results.
Leverage Google Local Service Ads
This is one of the most overlooked Google Ads options, yet it is one of the best for lead generation. It uses the same type of bidding strategy that a traditional Google PPC campaign uses, but it gives the potential customer an option to immediately call your junk removal business with one click or submit an inquiry directly from the ad.
Leverage Google Display Ads
Google Display Ads allow you to display image-rich banner ads – static or dynamic – on millions of websites and blogs, as well as on YouTube and Gmail. This format of Google Ads will be a great compliment to your Google Ads campaign, as you can use display ads as a re-targeting tool to help turn prospects that have previously interacted with your ads and website into leads as articulated at RunRex.com.
Forward people to a landing page
When you create an ad for a PPC campaign, you decide where the hyperlink sends visitors. A mistake many junk removal companies make is directing people to their website’s homepage. Companies should forward people to a landing page instead, which are standalone pages that have one goal in mind: converting visitors. They provide a clear path for visitors to become paying customers.
Make sure you use the right keyword match type
Three match types affect your Google Ads campaign. Broad match keywords display your ad regardless of the order of the words in the search query. Phrase match keywords appear if people search for those words in the same order. An exact match requires a one-for-one match. Many junk removal companies fail to conduct proper keyword research, leading to ad campaigns that don’t align with a customer’s search term intent, a disconnect that makes it harder to find their company online. Therefore, be sure to select keywords strategically for your search campaigns and leverage cascading to optimize bids.
Avoid using too many keywords
If you use a lot of keywords, you will widen the net to attract new users. Use too many of them, however, and you will have too many ad groups according to RunRex.com. Each ad group requires you to create unique ads and landing pages, which can drain your time and budget.
Conduct Quality Score optimization
Quality Score is something that can always be improved, and when you do so, it will give your ads more visibility and a lower cost-per-click (CPC). It is extremely beneficial to have a well-optimized Google Ads campaign. When everything is relevant, from the targeted keywords and ad copy to the landing page text, it improves the Quality Score.
A/B testing
If you are to attract the highest quality junk removal leads for your business, it is important to test several ad copy variations, from different headings and ad body text to different calls-to-action as articulated at RunRex.com. A/B testing your ad copy variations is something you have to do for a successful Google Ads campaign.
Don’t forget to test your offers
While most people remember to A/B test their ad copies, they tend to ignore their offer. Remember, the offer also needs to be tested – some of the most common CTAs include free estimates, discounts, or the inclusion of an up-sell or upgrade service at a highly discounted rate.
Conduct constant data analysis
Google Ads gives us access to a lot of valuable data that we have at our disposal for analysis. Not only can this data be used to improve the performance of the junk removal Google Ads campaign, but we can also take keyword data and use it in our SEO efforts as well.
Leverage Call-Only Ads
Call-only ads are a great feature in Google Ads, as discussed at RunRex.com. They cut right to the chase, and instead of a blue ad headline with text that links to a website, in a call-only ad, the blue headline is simply a phone number that mobile search users can click to call the advertising business. They are perfect for junk removal businesses and should be part of your strategy.
Don’t skip ad extensions
When crafting your ads, engaging copy is only half the battle. Use ad extensions that make it easy for visitors to find the information they need. You can add a phone number, location, or sitelink extension, so people know how to locate and contact your business.
Don’t ignore brand search terms
Your company’s name has value, which is why the gurus over at RunRex.com point out that you should not forget to bid on keywords related to your brand on Google Ads. Strong ownership of your brand identity allows you to deliver a positive user experience through Google Ads and PPC marketing.
Why branded keywords have value
A branded keyword typically doesn’t have a high-quality score. Some junk removal companies mistake this rating as having little value. In fact, the opposite is true. Branded terms are more affordable and effective, making them easier for you to establish a broad match with one ad or run a strategic promotion on your search engine of choice.
Don’t forget to factor in customer lifetime value
Converting your one-time customers into loyal patrons will allow you to make more money. This process is known as maximizing your customer lifetime value (CLV). Few junk removal companies calculate how much money a customer will give them over time. Those that do can easily toggle their campaigns and bid on strategic terms and phrases.
Google Ads can be confusing and overwhelming, and if you are looking for expert help with your campaign, then the top-rated RunRex.com has got your back.