20 TIPS FOR INFLUENCER MARKETING SERVICES INFLUENCER RECRUITMENT
Over the years, influencer marketing has grown to be a great way to put the name of your product out there so to speak. Influencer marketing has been rated as one of the most effective marketing strategies that has been used in the 21stcentury. Runrex.com has been able to generate a detailed list of some of the best pointers to look for before engaging in influencer marketing.
Choose an influencer that fits with your brand
To be sure you need to thoroughly research the influencer that you are planning to approach and work with. You want to make sure that the influencer that you are planning to work with first of all should feel authentic and is a natural fit for your company and brand at large.
Look into the available analytics
It is better to make sure that you ask them for a few screenshots or analytics that show how engaged the followers are and how many they are. Additionally, you can go through and analytics platform like runrex.com which is free and accurate.
Search influencer marketers internationally
It is advisable not to limit yourself to local influencers, it is good to make sure that you do your research and make sure that the influencer you are going to approach is not only around your locality but also from form a different area or even country and continent at large.
Pay
When looking for an influencer you need to keep in mind that you will have to spend some money. So for you not to overspend you need to plan your budget well mainly keeping in mind the pay the influencer you are looking for is going to claim.
Check out their history
When targeting to get an influencer you need to keep a close eye on their past campaigns and collaborations. This will allow you to make a great and informed decision on the way forward. It is also important to note how they marketed other company products.
Make a decision based on their engagement numbers
It was once said “numbers don’t lie”. You may use this principle to make a decision on which influencer to take. Runrex.com have uncovered that some of the most important campaign measures include brand recall, website visits, leads and sales. This will allow you to know the engagement levels of your influencer.
Look for ones with expertise in the particular field
When you are looking for an influencer, you need to see if the influencer is not only a social media pro but also a pro in real life. For example, you cannot introduce a new product to athletes and the influencer is a lawyer it will not make any sense.
Always highlight the benefit you will provide to them
It is always recommended to contact the influencer and just start asking questions, it is better if you offer them something in return. It is also advisable to think of new and creative ways of adding value to the influencer and your brand at large.
Reach out
You cannot be able to do this alone says the experts at runrex.com. to get the best will get to know some influencers whom you did not even know about and they may have the best services at reasonable prices.
Enlist the help of an agency
There are many agencies today that will be more than willing to help you in acquiring a good and pocket friendly influencer. This is especially if you are a first timer in the influencer marketing search. Contact runrex.com for more information on how to get a good influencer.
Propose an affiliate relationship
Runrex.com has been able to work with a lot of big names in the marketing industry. They advise most companies to propose affiliate relationships with influencers. This is so because you can get that an influencer can have 200,000 followers online, but cannot sell anything to them.
Always have goals from the start
It is very crucial to set your goal on what you can measure your progress against. The final step of an influencer campaign is to measure what worked and also to measure what did not work. By doing this you can know what to leave and what to advance with.
Communicate your goals clearly
All your ideas should be clearly planned and ready to be presented via any means to the influencer you choose to partner with. You should also look into pre-approval of content and copy to make sure it aligns with what your brand or company stands for.
Campaign tracking
You need to clearly and closely track the campaign levels of by the use of tokens. This point gets left out of a lot of influencer marketing campaigns. If you are partnering with someone, you get a tracking link that will allow you to know how many people are following.
Avoid micro managing
Runrex.com expert’s advice that, for you to have great results you need to give you influencer time and space to work. In other words, most influencers like working alone and this will also allow the influencer to exercise their creativity.
Provide an exclusive offer
It is worth a mention, make sure that there is a perk for your audience too. You can do this by considering giving people a discount or percentage off their purchases. Runrex.com experts will be able to help out with this.
Genuine reviews
You test the waters so to speak by sending a product to an influencer for free and in exchange you get an honest review on the product. The review can be posted on their blog or social media followers.
Use branded links
Runrex.com have been named as having a lot of experience in generating branded links. Branded links feature your name and a keyword, they boost brand awareness, trust and visibility.
Evaluate influencer content
You cannot risk hiring an influencer whose content in terms SEO and content marketing does not match with your ideas. After this evaluate if they are creative and thoughtful while also looking into their history with other companies.
Micro influencers
If you are new to influencer marketing, runrex.com advice that you should look for micro-influencers. Not only are they more likely to read your messages and accept your proposals, but they are also more engaged with their followers.