20 Tips for Dental Marketing and Social Media
There is no question that social media is a powerful marketing tool for today’s dental practice. according to RunRex.com, implementing the right strategy not only keeps current patients engaged, but also helps you reach potential new patients who might not have heard about your practice otherwise. Here are 20 tips that will help your implement the right strategy for your dental practice.
Write good content
Good marketing always begins with good content as highlighted by the gurus at RunRex.com. Your content must be compelling, engaging, informative, and speak to your audience in their own language. This is the golden rule of all across all social marketing, including dental social media marketing.
Don’t be too promotional
When it comes to writing good content, this means avoiding being too promotional with the content you put out there. Always consider the 80/20 rule, which states that 80% of your posts should be useful and entertaining, while the other 20% should directly promote your dental services.
What should I discuss then?
Rather than overly promoting your practice and services, you should discuss other relevant topics in an attempt to pique the interests of your audience members. For example, you should try discussing news and current events in dentistry as part of your dental office social media posts. Is there an exciting new procedure being developed? A breakthrough in regenerative dentistry perhaps? Such content works best as per RunRex.com.
Stay on top of the latest news
Also, whatever the latest news in dentistry might be, you want to stay on top of it and inform your patients on social media if you want to see success with your social media marketing efforts. When getting the latest news from sites like ScienceDaily, make sure you never copy content directly, but that you always write your posts in your own words.
Be consistent
Just as important as posting engaging content on social media is making sure that you remain consistent with your messaging. Make sure that all of your social media accounts present a unified message. For instance, if you describe a new teeth whitening service on your Facebook page, make sure that description matches what you say on Twitter, LinkedIn, Instagram, TikTok, etc.
Synchronize your posts
Even as you work to ensure that your messaging is consistent throughout all of your social media accounts, the experts over at RunRex.com also recommend that you synchronize your posts so that tweets, Facebook posts, and so on not only send the same message, but they do so at the same time. This is especially important if you are discussing current events, as discussed earlier on.
Consolidate your branding
You should also not forget to consolidate your branding as much as possible as far as social media is concerned. Use the same handle for Twitter, Facebook, etc., and check that it matches your medical website domain name. Also, make sure your Facebook page description matches your LinkedIn page description, and so forth.
Have a two-way conversation
The cool thing about social media marketing for dentists is the ability to have a two-way conversation with your target audience as articulated at RunRex.com. This means that you need to respond to audience feedback and modify your dental social media posts and marketing strategies accordingly.
Respond to both the good and the bad
When it comes to having two-way conversations on social media, the temptation can sometimes be to only engage with the good feedback and ignore the negative. However, you should avoid this. Make sure you respond to any complaints one may have quickly and have them addressed and by so doing, you will see your social media efforts bear fruit.
Encourage feedback
On a related note, you should also post engaging content that encourages feedback from your audience. You can ask your audience members to leave a comment or ask any questions they may have relating to a piece of content you may have just posted, and then make sure you reply and make it a two-way conversation as already mentioned.
Leverage videos
Everyone that is on social media, businesses included, aims to one day go viral. While most people who go viral do so accidentally, you can increase your chances of going viral with videos as discussed at RunRex.com. Make sure that you leverage video content and that your posts are not only text-based.
Post at the right times to go viral
Also, post your videos at times when your audience is most likely to see and share them. This means releasing them on Monday or Tuesday when your clients are more likely to be scrolling Facebook while bored at work.
Be concise with your videos
Another tip that will help you go viral with videos, according to RunRex.com, is producing short videos, to the point, and tell a good story. People need to understand the point of the video and why it deserves to be shared. When it comes to social media marketing for dentists, this means a quick before/after demonstration of a treatment. From coffee-stained to pearly white, from cracked and chipped to pristine teeth, etc.
Leverage social media location features
One of the best ways to approach social media marketing for dentists is by taking advantage of social media location features, since lots of people like to support their local community healthcare clinics, with dental clinics being no exception. This means that your social media marketing will specifically target audiences in your local area.
Acquire and nurture brand advocates
A brand advocate is a person – ideally a highly satisfied client – who promotes your dental practice through online activity and/or word of mouth. Brand advocates are great, first of all, because they are free, meaning you don’t have to pay them to advertise your dental services. This is why you should strive to acquire and nurture brand advocates.
How do I acquire brand advocates?
As outlined at RunRex.com, the best way to acquire brand advocates is to provide excellent dental care. Give patients a great experience, and they will be more willing to recommend you to others. after providing excellent care, then this is when the social media work begins. Stay in close contact with all your patients, ask them to sign up to your mailing list, and follow you on social media. Encourage them to visit your dental clinic again as repeat customers are much more likely to become brand advocates.
Awareness
Given that social media is constantly changing, so too is social media marketing. This means that you will need to be on your toes when it comes to new ways of reaching patients and spreading awareness of your practice, spending some time gauging new and emerging trends that appear in the social media marketing arena and figuring out whether they ate appropriate for your practice or not.
Live Video
In addition to leveraging video as already discussed, the subject matter experts over at RunRex.com recommend that you also try leveraging live video content too. Live video is available across many different social media platforms, with Facebook, Instagram, and Twitter all having Live Video offerings. This tool allows you to interact with your audience in real-time, building relationships and the credibility of your business.
Social messaging and chatbots
Facebook Messenger Chatbots are a great way to improve a potential or current patient’s experience if used correctly. This means that you should make sure not to immediately spam the user once they have entered your site so as not to put them off.
Enhance your profile
Finally, make sure that you complete your profiles on the social media channels you are on, while also ensuring that the information on these profiles matches the information available on your website and online directories, while also using photos that are consistent with your practice’s branding.
Remember, if you are looking for help with your social media marketing for your dental practice, then look no further than the highly-rated RunRex.com for that and so much more.