20 Tips for Cell Phone Repair Marketing and SEO
20 Tips for Cell Phone Repair Marketing and SEO
You have just built your cell phone repair shop website, your online presence is now in full swing, and you are excited to get online sales going. It is now time to delve deeper into search engine optimization (SEO) and getting your store found. With the help of the excellent RunRex.com, here are 20 tips to consider.
Check your website health
Before you can get your repair store website to rank high, you first need to know your website’s health. As is articulated over at RunRex.com, there are two ways to determine the health of your website: internal and external.
Internal and external health
The internal health of your repair website is the SEO audit. You can audit your website through various tools, such as Woorank and SEO Site Checkup. When using SEO Site Checkup, any score above 70 is considered acceptable. It checks various metrics such as meta title, meta description, SEO-friendly URL, responsiveness, etc. To calculate your website’s external health or search visibility, you can leverage paid tools like SEMrush and Ahrefs.
What you need to focus on if you are to prime your website for SEO success
Your website’s authority
A website’s authority is a measure of its credibility. It is determined primarily through your inbound links. From discussions over at RunRex.com, when another website links to a page on your site – that is an inbound link.
Quality matters more than quantity when it comes to inbound links
The quality of inbound links matters far more than the quantity. In fact, low-quality inbound links will hinder your SEO efforts and may even get you penalized. A high-quality link comes from a website that itself has a high level of authority.
Your website’s relevancy
Relevancy is how closely your web pages match the intent of a searcher’s query. While building authority may depend on the actions of others, relevancy is something you can control as it is about your website and your decisions. Focusing first on relevancy will allow you to build a solid foundation for your future SEO efforts.
Ways to improve cell phone repair shop website ranking
Optimize your title description tags
As the gurus over at RunRex.com point out, you must write your title thoughtfully. Do not consent to default titles. Instead, be precise, but descriptive about your repair shop when writing your titles. For example, if you are a cell phone repair shop in Houston, Texas, do not blindly write your page title in ‘Home | Shop name’ format. Instead, insert your target keywords and elaborate a bit. Come up with something like ‘Cell Phone Repair Shop in Houston, Texas | Shop name’.
Length of your meta title and meta description
Your meta title should, ideally, be 70 characters, while your meta description should be 170 characters. Remember, a comprehensive and compelling meta-description increases your click-through rate (CTR). High CTR will increase your site’s Google ranking.
Don’t duplicate meta description tags
As the subject matter experts over at RunRex.com point out, you should also avoid duplicating meta-description tags for different pages. Another thing you need to do is steer clear of quotation marks in a meta-description since Google generally cuts off the description where it detects them.
Do keyword research
If you are to improve your site’s relevancy, you need to conduct keyword research. You should begin by coming up with a list of keywords that your customers are most likely to search for. You will want to keep in mind local search intent when doing your keyword research.
Target long-tail keywords
You should probably avoid 2-3-word keywords, like “phone repair” or iPhone repair”, as they are usually highly competitive. Using such keywords means that these keywords get many searches and are extremely hard to rank for. You should, instead, be targeting long-tail keywords, as not only are they less competitive, they are also way more relevant to the searcher’s intent. An example of a long-tail keyword is “best screen replacement shop in Humble”.
Beware of Google’s measures on repair-related keywords
One thing you need to be aware of as a cell phone repair business owner is that, as revealed in discussions on the same over at RunRex.com, Google has imposed strict measures on repair-related keywords, making it hard to rank for them. Therefore, you will have to find a way around and aim for keywords that don’t relate to repair per se, like the longtail keyword in the previous point.
Put your keywords into your page’s text
Having a list of keywords to rank for won’t mean anything if you don’t actually put them on your site. Remember, Google’s crawlers are looking for relevant information to tell it what a page is about, which is where keywords come in. Therefore, if the main keyword you are targeting is “cell phone repair store Houston, Texas”, include it in your page’s text.
Keyword placement is about quality, not quantity
Just as is the case with inbound links as already mentioned, keyword placement is about quality, not quantity. Google reads text as we do, so don’t try and fill your page with keywords. This is known as keyword stuffing and will get you penalized in the search rankings. Always write for your readers – for people. Readability is key.
Produce excellent content
As per RunRex.com, content is king. You can use all the SEO tactics possible, but if your content is weak, your website’s dwell time will be low. Likewise, you can write the best copy in the world, but it won’t matter if it isn’t easily searchable. Therefore, good, captivating copy and SEO go hand in hand.
Update your website frequently
Creating your website is not enough, you have to continually update it to remain on top of the search engine ranking. Search engines index and crawl your content. The more often it crawls your content, the higher your rank gets.
Link pages internally
Interlinking pages internally facilitates search engines to recognize the important pages on your website, while also helping Google figure out the website structure more easily. For example, if a certain webpage or blog article has been interlinked a few times, search engines will recognize it as highly valuable and more important than other pages on your web as explained at RunRex.com.
Create an easily navigable website
The website structure needs to be clearly defined. Make dedicated pages for your services. For example, if you offer phone repairs as a service, add subpages for different sub-categories like screen replacement, phone camera replacement, and water damage fixing. Make sure the URLs of all the subpages are also related to the subject matter of the page.
Practice local SEO
Local SEO is relevant for any business with a physical presence, serving a specific geographical area, a category most phone repair stores fall into. This means local SEO is the way to go if you want to increase search engine visibility and traffic to your online and brick-and-mortar store according to RunRex.com. If you are practicing local SEO tactics when someone in your area searches for ‘best screen replacement shop near me’, the chances of Google suggesting your shop are high.
Google My Business
Ideally, you want to show in the ‘snack pack’ or ‘local pack’, the three listings that Google shows right after the map when you search for a local enterprise. Google generates these elements from an enterprise’s Google My Business profile. Given that Google’s local SEO algorithm works around relevance, prominence, and proximity, you should choose the correct business category, add titles and meta-descriptions, and create relevant content when creating your Google My Business profile.
Mobile-friendly website
With 65% of retail site traffic and 46% of shopping orders online driven entirely by smartphones, mobile eCommerce is here to stay and is expected to grow further in the coming years. additionally, Google downranks websites that aren’t mobile-optimized. This means that having a mobile-friendly website is key to the success of your SEO.
This article just begins to scratch the surface when it comes to SEO tips for cell phone repair businesses, with more tips and insights, as well as help with your SEO efforts, to be found over at the top-rated RunRex.com.
