20 Tips for Cell Phone Repair Marketing and Google Ads
To be or remain successful as a cell phone repair business, you must be visible online. This will allow you to let (potential) customers know that you exist, stand out from the competition, convince potential clients to become a customer, and let them find their way to your shop, which is where advertising with Google Ads comes in. However, as discussed over at RunRex.com, cell phone repair businesses face several obstacles when it comes to advertising with Google Ads, and this article will look to talk about that, while also offering tips on how to do about the recent ban by Google.
New Google policy
As captured over at RunRex.com, a couple of years back, Google implemented its new policy that restricts Google Ads advertisement by third-party technical support service providers. This means that services like cell phone repair, iPhone repair, as well as computer, MacBook, and game console repair are all banned from advertising using the Google Ads platform.
Why was this ban issued?
Restrictions for third-party technical support advertisements came after Google had seen a rise in misleading ad experiences stemming from third-party technical support scammers, after which Google decided to begin restricting ads in this category globally.
Bing Ads also has the same restrictions
It is worth noting that Google is not alone on this matter, as Microsoft has also implemented the same policy on its Bing Ads platform as covered at RunRex.com. Both Microsoft and Google found it difficult to differentiate legitimate service providers from fraudulent acts and scams and decided to act their respective advertising policies to stamp out the promotion of services that harm consumers.
Tips for successfully advertising with Google Ads
Advertise locally
Google My Business is a free tool that allows you to manage how your company is displayed in, for example, Google Maps and Search. This is how customers can find you. Additionally, according to Google, customers will consider your business more reliable if it is verified on Google.
How do you use GMB to advertise?
To leverage Google My Business and advertise locally, link your Google Ads account to your own Google My Business. As a result, addresses, phone numbers, and a link with directions will appear with your ads.
Keep your information on GMB up to date
As the subject matter experts over at RunRex.com point out, you must keep the information about your business in Google My Business up to date. This way, the correct information is always displayed in your ads.
Use relevant trademarks as keywords
Use a relevant trademark as a keyword to show your ads to people who want to have a certain type of brand (for example, Samsung) or type of product (for example, iPhone) repaired. This will ensure that your ads are targeted towards the relevant audiences that you may be targeting.
Avoid broad keywords
When it comes to drafting your ads, you should avoid only using broad keywords according to RunRex.com. This is because ads targeting broad keywords will also bring up synonyms, related keywords, and other keyword variations, causing the ad to be shown to a broader audience, including lots of people who are not relevant.
Use trademarks wisely so that your ads are approved
Many repair shops run into the issue of their advertisements being disapproved because they contain trademarks, given that Google protects these trademarks. Given that only authorized advertisers are allowed to use trademarks in the ad text, be clever when using them to ensure your ads are approved.
How can I use trademarks?
There are ways you can still use trademarks in advertising, which revolve around the reseller and informational site policies implemented by Google. If the ads comply with the reseller and informational site policies, the trademark ads are usually not disapproved by Google. If they are, you must either remove the trademark displayed on the ad text or request authorization from Google to use the trademark.
Content on non-repair products and services
One way to ensure that you get the best out of Google Ads as a cell phone repair business owner is by creating content on your site about the products you sell, like screen protectors or screen cleaning cloths. Then create Google Ads advertisements about these non-repair services as explained at RunRex.com. Your ads should be approved as they are not about repair services.
Google location extensions
When your brick-and-mortar store is the main place where conversion occurs, you need to include your store address in your ads. This is where a location ad extension comes in as it displays your store’s address within the ad. By including your address in your Google Ads campaigns, people are more likely to trust your business.
Don’t mention repair in the ad text
To avoid falling on the wrong side of Google’s policy restricting Google Ads advertisement by third-party technical support service providers, the gurus over at RunRex.com recommend that you avoid mentioning “repair” in any ad text in your ad campaigns.
Update your ads automatically
Another tip is to update your ads automatically so that they become even more relevant to users. With the “insert keyword” feature, you can automatically update your ads with the keywords in your ad groups that triggered your ads to show. This way, your ads can be made more relevant to users searching for what you offer.
Don’t use the “insert keyword” feature if you are using competitor names in your keywords
It is important to note that you should avoid using the “insert keyword” feature if you are using competitor names in your keywords. In this case, the competitor’s name will also appear in your ads, which is not allowed.
Provide unique ads
As a phone repair shop, you are not the only one who advertises on certain search terms. To ensure that the searcher clicks on your ad and not on your competitors’, you should make your ads as distinctive as possible as per RunRex.com.
Write your ads from your customers point of view
While you are writing distinctive and unique ads for your Google Ads campaign, you should not forget to write the advertisement texts from the customers’ point of view and translate the unique points of your business into the benefits for them.
Don’t forget the call-to-action
As is discussed in detail over at RunRex.com, you should also not forget to include a call-to-action in your ad text. This is important as it gives readers a reason to click and encourages them to take action on your website. Include in the CTA a reason why they should take the desired action.
Google Guaranteed providers
If you don’t want to risk your ads getting turned down by Google, then you should consider the Google Guaranteed program which Google is looking to implement for legitimate third-party services providers. Any business that wants to become a “Google Guaranteed” provider must go through a strict screening process, and you should prepare yourself for the program.
How do I prepare for the Google Guarantee?
To prepare for the Google Guarantee in your area, make sure to:
Ensure your business is properly licenses and insured
Create, verify, and maintain your Google My Business page
Address negative reviews and ask satisfied customers to leave your business reviews on Google and other review platforms
Sign up for the program as soon as it becomes available to your business type and area
For more tips on this topic, including more on Google’s guarantee verification program and requirements, as well as help with your Google Ads campaigns as a cell phone repair business, check out the excellent RunRex.com.