20 Tips for Amazon Storefront & Branding
20 Tips for Amazon Storefront & Branding
As is discussed over at runrex.com, Amazon Storefronts are a part of the Amazon platform that is dedicated to a small business as well as the ideals such a business represents. Shoppers can, therefore, be able to know who brands are as well as what they stand for. If you are considering opening an Amazon storefront, then this article should be a great resource as it will look to highlight 20 tips for Amazon storefront and branding.
Get your layout right
As is explained over at guttulus.com, Amazon provides various layouts to those looking to open an Amazon Storefront, all of which can be added to a page that is identified as “tiles”. When adding tiles, it is important that you get things right, particularly since the page preview won’t always give the correct indication of how big a tile is. Getting this wrong can badly hamper your Storefront from the get-go.
Don’t forget about Amazon keywords
When creating your Amazon Storefront, you mustn’t forget to incorporate into it the search terms you would like to rank for, as is discussed over at runrex.com. Given that your pages will be indexed for search, forgetting to add keywords is a great way to ensure that your storefront doesn’t rank that well.
Don’t go overboard on keywords
While it is important to add keywords, it is equally as important to ensure that everything is written with human reading in mind. As is covered over at guttulus.com, while keywords will help improve your rankings, loading up with keywords will make you appear spammy, putting off your prospective customers.
Yet another important tip when it comes to Amazon storefronts and branding is making sure that you lean heavily on imagery. Use pictures and video to capture the attention of your audience and make them want to check out your storefront,
Tell a story
It is also not enough to just put up videos and images, but you should also make sure that you use them to tell a story about your brand. People nowadays want to associate with brands that they believe in, and you should use the images and videos you put up to tell your story and show customers why your brand is different from the rest.
Post pictures of your products in use
Another tip that will help with the branding of your Amazon storefront, and help make it a success as per the gurus over at runrex.com, is to post pictures and videos of your products in use. Lifestyle shows of your products in use help convince your visitors to purchase as they can visualize using your product and how it may help them.
Have a mission statement
Some of the most successful Amazon storefronts, as is covered in more detail over at guttulus.com, have some amazing mission statements which help create a relationship with customers, helping make them successful. You should, therefore, consider adding a mission statement to your storefront to show your customers why you do what you do, and you will build a level of trust and loyalty that will ensure your success.
Your storefront should be responsive
Your storefront should be responsive, which means that all the aspects that are seen on a desktop should also be seen on mobile devices. Incomplete sentences can lead to your storefront being rejected by Amazon, and in most cases, as revealed in discussions over at runrex.com, this is usually as a result of sentences being complete on desktop, but part of them being cut off on the mobile version. Creating a responsive storefront is crucial.
Highlight your benefits
It is also important to highlight any benefits that you offer customers, one which none of your competitors offer, to bring in more leads. Some of the most successful storefronts are big proponents of this strategy, and they have used it to get the success they have enjoyed.
If you are in an extremely competitive field, then if your storefront is to be successful, you will need to find a way to establish some authority to make sure that customers prefer you to your competitors. One way you can do this is by mentioning how long you have been in business at the top of your Amazon storefront page, a strategy Polar Bottle has used to push them ahead of the queue in the uber-competitive water bottles sector.
Establish credibility by showing your process
Another Amazon storefront and branding tip worth mentioning is just how important it is to establish credibility among your audience. You can dedicate a page on your storefront that talks about the process as far as your products are concerned, so that your visitors can read more about how your product works and how it is made to understand more about it. An example of this strategy at work, as discussed over at guttulus.com, is Mother Dirt’s “The Science” storefront page.
Don’t forget about your copy
While it is important to incorporate images and videos, it is also important that you don’t ignore your storefront copy. As per the gurus over at runrex.com, your copy will allow you to describe what your product does, reinforcing your images and videos. It is important to keep things short and sweet when it comes to copy, ensuring that it is also easy to read.
Leverage the “Interactive Points” feature
The “Interactive Points” feature is one that has been added recently by Amazon, as explained over at guttulus.com, and is one that helps provide additional information on a product image. This can be a great feature to use if you have multiple products in one image, or if you want to highlight a specific attribute of your product without a video. Just makes sure that you don’t overload an image with too many of these points as it may make the image cluttered, confusing your customers.
Another tip when it comes to Amazon storefront design is using different tabs to categorize your products. This will also help ensure that your home page doesn’t look cluttered, while also helping your visitors find the various categories more easily.
Be consistent with your messaging
Another very important tip when it comes to Amazon storefront branding is making sure that you’re the messaging in your storefront is consistent with all your other eCommerce channels. If you have different messaging on your storefront as compared to your other platforms, then this will only serve to confuse your customers.
Be consistent with your themes
Your themes and colors should also be consistent throughout your platforms, just as is the case for your messaging as mentioned above. As per the subject matter experts over at runrex.com, make sure that the colors on your storefront are consistent with colors your customers associate with your brand and those that are on your other eCommerce platforms.
Have a clear and simple tagline
According to discussions on the same over at guttulus.com, another tip to consider when it comes to your Amazon storefront and its branding is making sure that it has a clear and simple tagline. This will ensure that your message is clear and easy to understand and that it sticks in your visitors’ minds even after they leave your storefront. This also allows the visuals of your storefront to take center stage and catch the eye.
Communicate your value proposition clearly at the top
When it comes to the branding of your storefront, as is discussed over at runrex.com, it is also recommended that you communicate your product’s or brand’s value proposition at the top as this will be the first thing they see. If your product is a refreshment drink, for example, you should communicate a value proposition like “Zero Sugar” at the top, if your product has no sugar in it.
Take seasonality into account
If you deal with a highly seasonal product, like clothing, another tip is to make sure that you update your store as required, like say, quarterly. This means focusing on, and making sure your storefront reflects summer clothing when it comes to the summer months, then switching to winter attire during the winter, and so forth.
Put yourself in the consumer’s shoes
Finally, another tip worth mentioning is that, if your storefront is to be successful, you might want to put yourself in your customers’ shoes and think like them. Ask yourself if you would want to shop at your store when you go through your storefront and when you read your copy and look at your images and videos.