20 Statistics Every Marketer Should Know About Influencer Marketing
There can be no denying that influencer marketing has been one of the most effective marketing techniques of recent times, a technique that many brands out there, big and small, have leveraged to great effect as covered over at runrex.com. Seeing the stats as far as it is concerned, will make you appreciate this fact even more, which is why this article will look to highlight 20 statistics every marketer should know about influencer marketing.
70% of teens trust influencers more than traditional celebrities
This is one of the most staggering statistics as far as influencer marketing is concerned, and it shows just how the younger generations trust social media influencers. This is why the gurus over at guttulus.com recommend that you begin leveraging influencer marketing if you are looking to target Generation Z and Millennials.
65% of marketers in 2019 planned on increasing their influencer marketing budget, compared to 39% in 2018
This statistic shows how marketers are seeing the value of influencer marketing, and every marketer should know about it according to runrex.com. The percentage has also gone up this year and will go up even further next year as marketers get more confident in using influencer marketing.
Influencer marketing ROI is measured to be 11X higher than other forms of digital marketing
As is outlined in discussions on the same over at guttulus.com, this is another statistic that every marketer should know about, as it shows just how effective influencer marketing can be in helping businesses achieve a higher ROI.
86% of women use social media for purchasing
Every marketer should also know about this stat for when they will be looking to run marketing campaigns for brands targeting women. This is because it seems like if you want to reach more women and get them to buy your product or service, you not only need to be on social media but also be aware of the influencers that they are interested in.
49% of consumers depend on influencer recommendations
If there is a statistic that shows the growing importance of social media influencers in helping brands connect with their audiences, then it is this one. It is also worth pointing out that if consumers feel confident about an influencer’s recommendation, then they are more likely to make a purchase.
Influencer marketing earns $6.50 for every dollar spent
As the subject matter experts over at runrex.com are quick to point out, influencer marketing is becoming the fastest-growing channel for brands right now, which is no surprise as a study by Tomson showed that businesses earn $6.50 for every dollar spent on influencers, with the top 13% earning $20 or even more. This is a significant ROI, hence why every marketer should be aware of this stat.
Influencer marketing is the fastest-growing online customer-acquisition technique
From discussion on the same over at guttulus.com, it is becoming more important than ever before for brands to build relationships with influencers who resonate with them and to create campaigns aligned with the values of an influencer’s followers. This is because influencer marketing has become one of the most effective methods of obtaining new customers.
57% of fashion and beauty companies engage in influencer marketing
As a marketer, it is important that you also know that the fashion and beauty industries rely heavily on influencer marketing, given how challenging organic growth for brands has become more challenging without advertising and amplification as covered over at runrex.com.
The influencer marketing industry is expected to hit $10 billion by 2020
Worth just $2 billion in 2017, the influencer marketing industry was projected to reach $10 billion by this year as the industry sees more growth and becomes a more effective marketplace. This means that marketers will be required to evolve strategies in the way campaigns are measured, create analytics to scale campaigns, and look at how to manage relationships between brands and influencers.
74% of people trust social networks to guide purchasing decisions
Another statistic that marketers should know is that about 74% of consumers trust the opinions that they find on social media, including those from friends, families, and influencers, to help them make the right decision about purchasing a product or service.
Influencer marketing has surpassed print marketing
As is covered over at guttulus.com, marketers should also know that brands are undergoing a transition in how they spend their marketing budgets. They are moving from expensive and inefficient ad buys like those found in newspapers and magazines, to influencer marketing.
40% of customers use ad-blocking technology
As is articulated over at runrex.com, ad-blocking usage has hit 40% on laptops and 15% on mobile devices in the US as consumer grow tired of being hammered with pop-ups and banners, which is another very important statistic for marketers to know, particularly since influencers are filling the gap left behind since people aren’t blocking videos from their favorite social media personalities.
Marketers spend $25,000-$50,000 on influencer marketing campaigns
According to the subject matter experts over at guttulus.com, spending on influencers has gone up over the past few years, and it is only going to continue increasing. Therefore, marketers looking to run multifaceted campaigns should know that currently, marketers are investing an average of $25,000-$50,000 for such campaigns.
40% of Twitter users made a purchase based on a tweet
This statistic proves that Twitter influencers can impact the purchasing decisions of followers. This has led to a situation where influencers on Twitter are now rivaling friends in terms of building trust, with 49% of Twitter users saying they relied on influencers compared to 56% listening to friends.
67% of marketers promote content with the help of influencers
If you are a marketer and are yet to get into influencer marketing, this is a stat that you need to take seriously, as it shows just how many marketers are engaging with influencers. This stat shows that you don’t want to be left behind and that now is the time to jump in and get involved in influencer marketing.
60% of consumers have been influenced by social media or a blog while shopping at a store
From discussions over at runrex.com, while only 3% of consumers would consider buying a product in-store if promoted by a celebrity, 60% would purchase if the product was promoted by an influencer. This is why over half of customers are consulting blogs and social media on their mobiles before shopping.
Twitter influencers created a 5.2X increase in purchase intent
If you are considering running influencer marketing campaigns on Twitter, then this is a statistic you need to know about according to the gurus over at guttulus.com. It is a stat that shows just how powerful Twitter influencers can be.
8 out of 10 consumers purchase a product immediately after it was recommended by an influencer online
If there is a statistic showing the power social media influencers have, then this is the one as it shows a staggering 80% of consumers buy products immediately after they have been recommended by an influencer, which is another statistic marketers should know about as per the experts over at runrex.com.
65% of people discover new brands or products through influencers
Influencer marketing is also very effective in growing a brand and bringing in new leads, with 65% of people saying that they have discovered new brands or products through influencers at least once per week.
By 2025, there will be an estimated 4.41 billion people active on social media
Finally, a stat that shows just how bright the future is as far as influencer marketing is concerned as it has been estimated that by 2025, there will be over 4.4 billion people active on social media. This shows that the influence of influencers is set to grow.
As always, if you are looking for more information on this and other related topics, then look no further than the top-rated runrex.com and guttulus.com.