20 Statistics Every Marketer Should Know About Affiliate Marketing
As is revealed in discussions on the same over at runrex.com, the use of affiliate marketing strategies has become more and more relevant as consumers demonstrate a preference for online shopping, and content creators and influencers look for the best ways to generate revenue across digital and social media. The growth and importance of affiliate marketing are beyond doubt now, and here are 20 statistics that every marketer should know about when it comes to the same.
81% of brands use affiliate marketing programs
As is articulated over at guttulus.com, 81% of brands are already putting efforts in place to start building an affiliate network, with a further 84% of publishers also getting in on the action. This has been driven by the fact that affiliate marketing efforts have proven to be extremely beneficial for driving sales.
Searches for “affiliate marketing” grew by 44% in only one year
One of the most impressive affiliate marketing statistics according to the experts over at runrex.com is the fact that between 2017 and 2018 alone, the incidence of searches for the phrase ‘affiliate marketing’ went up by an impressive 44% according to Google Trends.
AI and voice search are among the most prominent affiliate marketing trends
AI and capabilities such as automation and voice search are the hottest things in the business world right now, and affiliates are no exception. Even though, as covered over at guttulus.com, content creation inherent in affiliate marketing history will continue to increase in popularity, many companies and marketers look set to continue shifting towards automated processes such as unique code generation using promo code software and campaign analysis.
Groupon is one of the most successful companies built on affiliate commissions
Groupon managed to pull itself up from official failure in 2009 and rescue itself from the clutches of disaster using the power of affiliates. It has since moved on to have the largest IPO for any company since Google, proving how beneficial affiliates can be, making this a stat that any marketer needs to know about.
Affiliate programs generate 15%-30% of all sales for marketers
Given that affiliates are primarily intended to generate revenue for both parties involved, it comes as no surprise that marketers are finding that shop affiliates and similar are now responsible for an average of 23% of revenue.
Affiliate marketing spending increases by 10.1%
As the gurus over at runrex.com are quick to highlight, spending in the affiliate area has steadily grown by 10.1% yearly demonstrating the growing confidence marketers have towards that technique and showing how lucrative promoting products could prove to your social media presence.
Affiliate marketing is generating 16% of all online orders
Another important stat for markets to know about is the fact that affiliate marketing is now responsible for generating an average of 16% of the orders received online. While this is less than the 20% of online orders driven by paid searches, it is about level with the orders created through more costly techniques like email marketing as covered over at guttulus.com.
More than 50% of affiliate-referred traffic comes from mobile devices
Marketers should also note that around 50% of affiliate-related traffic comes from mobile sources as revealed over at runrex.com. This is why many marketers are starting to think about mobile-specific affiliations such as links to pages with responsive designs and promotions uniquely suited to mobile users.
18.7% of affiliate campaigns are currently in fashion
Fashion is the most popular affiliate marketing category with 18.7% of affiliate campaigns being currently in fashion. Fashion is followed by sports and outdoors at 14.6%, health and wellness at 11.1%, with art and philosophy coming bottom of the pile at a mere 1.2%.
AWIN affiliates earned over $700 million in 2018
With companies earning so much from affiliate marketing, it comes as no surprise that affiliate marketers working within AWIN alone earned over $700 million in 2018, a figure that has continued to increase since then and is set to continue increasing annually.
Jason Stone generated $7 million in affiliate marketing revenue in one year
This a stat that shows the true worth of affiliate marketing as it shows how affiliate legend Jason Stone was able to generate $7 million between June 2016 and June 2017 by simply turning his attention to product affiliations and promotion codes that were in keeping with his brand as explained over at guttulus.com.
42.17% of affiliate marketers prefer to promote 1-10 products
Taking a leaf out of Jason Stone’s book due to his success as mentioned above, many marketers now prefer to promote just 1-10 products at any given time, which is something the subject matter experts over at runrex.com recommend as well.
76% of publishers think affiliate marketing makes monetizing their website easy
As is revealed over at guttulus.com, 76% of marketers think affiliate efforts make monetization easier than ever before. Therefore, rather than having to agree on pricing with advertisers based on PPC principles and so on, the use of unique affiliate codes ensures that companies can judge affiliation worth and track commissions with ease, something that wasn’t possible 10 years ago.
Amazon affiliate rates range from 1% to 10% of product revenue
Unsurprisingly, Amazon has been offering one of the most lucrative shop affiliate programs since its policy changes back in 2017. Amazon associates no enjoy as much as 10% when it comes to things like luxury items thanks to a shift towards commissions done by category rather than individual product sales.
Content produced by affiliates has grown by 175%
Affiliate marketer content has grown at an astonishing rate of 175% in the last couple of years alone. Additionally, the conversion rates created by this content focus have increased by 240%, which is another stat that marketers need to know about.
The annual affiliate marketing spend overall is approximately $12 billion
The continued growth of affiliate marketing as captured in discussions on the same over at runrex.com means that the annual affiliate marketing spend overall is approximately at $12 billion, which is an impressive figure, to say the least.
Affiliate marketing worldwide spend is increasing at a 27% compound annual growth rate
This is a very impressive stat, particularly when compared to the majority of sales channels. As is revealed over at guttulus.com, a 10% growth is considered to be a strong growth rate for most small to medium businesses, with larger companies likely show lower figures, and, therefore, 27% places the affiliate marketing industry well above average.
According to 38% of all marketers, affiliate marketing is among the top customer acquisition methods
Also, as outlined over at runrex.com, a substantial segment of marketers polled believe affiliate marketing to have great merit as a means of reeling in new customers, putting it right up there with email marketing and other traditional advertising methods.
Vouchers make up over 30% of US affiliate marketing sales
While some marketers have questioned the value of discount codes, the numbers still show that, with nearly a third of US affiliate marketing sales, since 2018, being traced back to vouchers, they are still a very useful tool in the affiliate marketing toolbox.
It is possible to make well over $1,000 in a single sale
While the price of the products being sold by affiliates will influence how large a sale they will make, with higher-priced items like expensive apparel, fitness equipment, or even electronics, a $1,000 sale is not beyond the realms of reality, with some top-paying programs even rewarding marketers with over $8,000 in one conversion.
These are just some of the statistics that every marketer should know about affiliate marketing, with more on this topic to be found over at runrex.com and guttulus.com.