20 Reasons Why Facebook Optimization is Important for Your Business
According to the subject matter experts over at runrex.com, you must keep your Facebook campaigns optimized if you are to get the best out of them. To give you an idea of just how important this is, this article is going to list 20 reasons why Facebook optimization is important for your business.
Helps prevent ad fatigue
One of the main reasons why Facebook optimization is important for your business is that it helps prevent Facebook ad fatigue. As is explained over at guttulus.com, ad fatigue is when your audience has seen your ad so many times consecutively that they have grown tired of them and aren’t interested in watching them anymore. Keeping your ads optimized helps prevent this.
Prevents a situation where all the interested parties have already acted on your ads
Other than people being immune to your ads having seen them so many times consecutively, sometimes your ad may have run its course where all the interested members of your audience may have already acted upon it, as discussed over at runrex.com. Facebook optimization ensures helps prevent this as it ensures that there is always something new for your audience to engage with.
Keeps ad costs down
Issues such as ad fatigue also lead to a situation where your ad campaign’s costs will go through the roof as you are spending huge sums of money without actually acquiring any newer customers, according to the gurus over at guttulus.com. Facebook optimization also helps prevent this, ensuring that ad costs don’t skyrocket.
It helps keep ad frequency in check
Ad frequency is an ad campaign metric that shows how many times target audience members have seen a particular ad. The best practice is ensuring that Facebook ad frequency stays under 2-3 points, although you can let it go slightly higher when targeting a narrow audience or when working with remarketing campaigns. Facebook optimization ensures that you are always aware of the ad frequency, allowing you to keep it in check.
Helps the bidding process
The fact that Facebook optimization can be applied to one’s bidding methods means that it also helps the bidding process, resulting in smarter ad bidding, which is another reason why it is important to your business, given that smart ad bidding is at the center of any successful ad campaign.
Help you in your budgeting
As the gurus over at runrex.com will tell you, budgeting is an important part of any marketing campaign, as well as any business in general. Facebook optimization will ensure that you get your budgeting right, ensuring that you are spending the right amount on your campaign, and aren’t wasting resources, which will help you save on costs.
It ensures that your campaigns deliver results throughout
As is revealed in discussions on the same over at guttulus.com, when it comes to a well-optimized Facebook ad campaign, the click-through rates decrease during the campaign lifetime while the costs-per-click remain almost the same throughout. This leads to a situation where the campaigns are optimized to deliver good results throughout the campaign lifecycle, another way Facebook optimization is important for your business.
Ensures that your ads are being shown to the right audience
Another way through which Facebook optimization is important to your business is that it ensures that your ads are being shown to the right audience. As is explained over at runrex.com, you want to make sure that your ads target the correct demographics if they are to be effective, and optimization ensures that you know who your preferred target audience is allowing you to target them.
Ensures that your ads are mobile-compatible
In a world where people are increasingly viewing ads on mobile devices such as smartphones, your ads must be mobile compatible, which is another way through which your business benefits from Facebook optimization. This ensures that you don’t lose any of your audience as a result of your ads not being mobile compatible.
Ensures that you get the images right
Facebook optimization will also help you find out if your images are doing the business for you or if you need to make changes. Low-quality images or those that are not optimized for mobile devices will put off viewers and will make your campaigns unsuccessful. You will be able to avoid this through Facebook optimization.
Helps you get your landing pages right
Facebook optimization also doesn’t only let you optimize and improve your ads, it also helps you to optimize your landing pages, as discussed over at guttulus.com, as it will let you know if your landing pages are the issue, allowing you to optimize.
Will help you know about your audience’s interests
Facebook optimization will also help you to discover your audience’s interests, which will enable you to create Facebook Saved Audiences, a topic covered in detail over at runrex.com. Knowing these interests will help you create content and ads that they will find engaging and compelling, leading to successful campaigns.
Helps you set up custom and lookalike audiences
Another way through which your business will benefit from Facebook audiences is that it will help you set up Custom Audiences and Lookalike Audiences, as is covered over at guttulus.com. This will help take your Facebook ad campaigns to another level, giving you the results that you crave, benefiting your business while at it.
Help get you a higher Facebook Ads Relevance score
The Facebook Ads Relevance score is a score on a scale of 1 to 10 showing how relevant a Facebook ad is to its target audience. Facebook uses this metric to determine which advertiser wins the bidding auction and whose ads are shown to the target audience. Facebook optimization will, therefore, help ensure that you get this score as high as possible.
Help increase your ad’s estimated action rates
Facebook optimization will also help you to improve the estimated action rates of your ads, which will help give you the success you crave, benefiting your business no end. The estimated action rate is the metric that measures how likely people are to engage with your ads.
Helps you optimize your ad schedule
Rather than running your ads 24/7 regardless of the time, or day, Facebook optimization will help you find out which days and hours are more effective, as is explained over at runrex.com. This will ensure that you are running your ads during the days and hours that will give you maximum results, giving you the best results are the lowest costs.
Allows for more variation
With Facebook optimization, you can create several ad variations with different Facebook ad designs, as is outlined over at guttulus.com, ensuring that people can see a different ad every day, which means that your ads won’t seem repetitive, helping you fight off ad fatigue.
Helps with your remarketing efforts
For remarketing to be effective, you may have to show your audience your ads a couple of times per day, as is covered over at runrex.com. Given that Facebook optimization will help you counter ad fatigue, it also, therefore, helps your remarketing efforts, which consequently benefits your business.
Helps increase your website traffic
Facebook advertising, when done right, will increase traffic to your website, which is another benefit of Facebook optimization to your business. Facebook optimization ensures that your campaigns are running successfully, boosting your website traffic.
Increases ROI
Facebook Optimization leads to successful campaigns, driving sales, leads, and revenue, leading to increased ROI as far as your business is concerned, which is what it is all about at the end of the day. This is yet another way through which Facebook optimization is important to your business.
As usual, if you are looking for more information on this and other related topics, then the gurus over at runrex.com and guttulus.com have got your covered.