20 Reasons to Advertise on TikTok
20 Reasons to Advertise on TikTok
TikTok’s popularity has gone through the roof as a result of the COVID-19 pandemic, as is revealed in discussions on the same over at runrex.com. However, rather than providing entertainment, TikTok has also become a great adverting platform, and if you are still doubtful, here are 20 reasons to advertise on TikTok.
It is more diverse than you think
While most TikTok content creators are GenZers, the platform is more diverse than you think, as is explained over at guttulus.com. This is because, while about 41% of users are between the ages of 16 and 24, 59% of users are from the Baby Boomer, GenX, and Millennial generations showing a level of diversity that is impressive, to say the least.
The number of adult TikTok users is growing
The trends, as far as TikTok is concerned, shows that the number of adult users is set to go up, which is another reason to advertise on TikTok. This means that is it set to be even more diverse, which is why the gurus over at runrex.com recommend that you advertise on the platform.
It is easy to create great campaigns
Another reason why you should advertise on TikTok is that it is easy to create ad campaigns on the platform. Setting up a TikTok campaign, as is explained over at guttulus.com, is extremely easy and hassle-free which is why you should try and create one.
There are many resources to help
Additionally, if you feel like you need help to create a TikTok advertising campaign, then there are lots of resources available for your online, including over at the highly-rated runrex.com, which means that you will have all the help you need to get started.
It is affordable to create a TikTok advertising campaign
Also, if you are worried that your budget may not be big enough to create an advertising campaign that will be successful, then, the good news is that creating a great campaign on TikTok is very affordable and won’t blow your budget at all, which is what we all want when it comes to advertising campaigns.
The Back to Business program
TikTok is also helping small businesses advertise on the platform through this relief program, which provides $100 million in ad credits for advertisers all over the world. This is designed to help small businesses that have been negatively impacted by the COVID-19 crisis get back to business.
Excellent features even for those that use the Back to Business program
While, as explained over guttulus.com, eligible businesses can claim a one-time ad credit worth $300 that they can use by the end of 2020, it doesn’t mean that they will have reduced features just because they leverage this program. Some of the features that advertisers will be able to access include self-serving features such as performance targeting, flexible budgets, creative tools, among others.
Ad formats facilitate engagement]
Yet another reason why you should advertise on TikTok, according to the gurus over at runrex.com, is the fact that its versatile ad formats, facilitate ad engagements. These In-Feed ads, when done right, come with an increased probability that users will engage with your ad.
The power of Topview ads
One of the ad formats you can choose from when looking to advertise on TikTok is the Topview ads format. This format is similar to PPC’s Top of Page, which means that your ad will show as the first video when a user opens TikTok, ensuring that you can capture their attention right away.
The power of Brand Takeover ads
These ads are similar to the non-skippable YouTube ads, or bumper ads, and also show right when a user opens TikTok, although they won’t have the ability to like or comment. With this ad format, you will be able to increase your reach, which is yet another reason why you should advertise on TikTok.
The power of In-Feed ads
As if the two other two ad formats were not enough, the fact that you will also have the option of In-Feed ads is yet another reason to advertise on TikTok. As is explained over at guttulus.com, through these ads, you will be able to engage with your audience like never before, as they can like, comment, share, shoot videos, and follow within the same TikTok sound.
Allows you to tap into user passion for creation with Branded Hashtag Challenge
Another reason to advertise on TikTok is that, through Branded Hashtag Challenge, you will have the ability to tap into user passion for creation and expression like never before. As is explained over at runrex.com, this will help you build stronger brand awareness as well as engagement.
TikTok is great for leveraging influencer marketing
As is outlined over at guttulus.com, with people increasingly trusting what they hear from influencers over what they hear from brands, influencer marketing has never been more effective and powerful. Therefore, the fact that TikTok is great for influencer marketing is another reason why you should advertise on the platform.
TikTok offers more relatability
While Instagram is also excellent at influencer marketing, its huge focus on visual aesthetics, with professional studio lighting, makeup, heavy editing, and high-quality camera work means that its content is not always relatable. This is where TikTok comes in, as it is focused more on sharing raw content, which means that content on TikTok is more genuine and relatable, which is a great advertising tool.
TikTok helps brands get the best partners
TikTok users are also savvy enough to know when they are being marketed to, which is why it is important to work with the right partners when looking for influencers to partner with. The fact that TikTok assists you to create the right partnerships through its data by matching brands with the best possible influencers is another reason to advertise on TikTok.
You will be advertising to engaged consumers
Yet another reason to advertise on TikTok is that you will be advertising to an engaged audience. This is because, as is explained over at runrex.com, TikTok usage is on an upward trajectory, allowing you to reach engaged consumers. Whatever industry you are in, there is a place for you on TikTok, whether you are a clothing brand, a restaurant, or any other brand in whatever industry.
TikTok ads increase brand exposure
Given that everyone on TikTok, and not just influencers, has an equal opportunity to go viral through their video on FYP means that your brand can also go viral. By making videos that are based on daily trends, you will be able to increase their relevancy, which will increase your brand exposure as there will be an increased likelihood that they show up on someone’s feed as covered over at guttulus.com.
TikTok perpetuates authenticity
Other than offering more relatability, TikTok is also extremely authenticity-driven, which is another reason to advertise on the platform. It is unlike Instagram where users are looking to showcase their best selves, as TikTok users are encouraged to be themselves and to let their authenticity shine through. As the gurus over at runrex.com will tell you, authenticity is key when it comes to advertising, which is why you should advertise on TikTok.
You will be able to stay ahead of the curve
TikTok’s popularity is set to go from strength to strength, and by getting on the TikTok train early, you will be able to position yourself as a trailblazer, and won’t have to scramble to get on it down the road when people will have realized that it is an unstoppable juggernaut worth investing in for any business worth it’s salt.
TikTok allows you to take video marketing to the next level
While you can still do video marketing on Facebook and Instagram, given that TikTok only deals in video, it means that advertisers can be able to take their video marketing to the next level. You will also be able to connect with users through sound, with the recommendation being that you use trending or popular sounds, something that is not always the case on Facebook or Instagram where most people watch videos with the sound off.