20 Reasons Instagram Influencers Need an Influencer Agent Today
As Instagram influencer marketing has gathered steam in the last couple of years, becoming an Instagram influencer has become a viable career path for many as revealed in discussions on the same over at runrex.com. One of the many questions that Instagram influencers grapple with is whether to remain independent or to work with an influencer agent. This article will look to make the argument for the latter by highlighting 20 reasons why Instagram influencers need an influencer agent today.
Access to more opportunities
According to the subject matter experts over at guttulus.com, one of the main reasons why Instagram influencers need an influencer agent is because agents have access to jobs that independent influencers don’t. This means that, by working with an agent, an Instagram influencer will have access to more opportunities than ever before.
Access to better opportunities
Also, it is not only just about the quantity but the quality too. This is because, as is revealed in discussions on the same over at runrex.com, influencer agents have access to better opportunities as they engage with the biggest and most recognizable brands out there, meaning that Instagram influencers working with an agent will have access to not only more opportunities, but better and more lucrative ones to boot.
Helping brands understand just how valuable the influencer is
Many Instagram influencers just don’t know how valuable they are or how to convey this to brands, which is why they need an influencer agent. Agents, as discussed over at guttulus.com, will help brands understand the value of an influencer by putting together resources like a media kit and standard rate card to help position them better.
Help with negotiations
Influencer agents are highly skilled and experienced negotiators, which is another key reason why Instagram influencers need them. An agent will ensure that an Instagram influencer agrees to the best possible terms as far as pay is concerned and that no one takes advantage of them, which is something brands always look to do.
Cover all other aspects of the contract
Influencer agents just don’t negotiate agreements on payment only, they cover all bases as far as contract negotiations are concerned. This means negotiating content guidelines, post timing, and much more. This is another reason why Instagram influencers need an agent today.
Avoid bad deals
While it is true that you don’t need an influencer agent to negotiate a deal with a brand, having one reduces the chances of an Instagram influencer ending up with a bad deal. For example, as covered over at runrex.com, there are many cases of Instagram influencers being held up in restrictive exclusivity agreements which prevent them from working with other brands, something you can avoid by working with an agent.
Contacts
Influencer agents, as is revealed in discussions on the same over at guttulus.com, have a vast network of contacts within the influencer marketing industry, which is another reason why Instagram influencers need them. These contacts mean more potential deals and favors for influencers as well as closer bonds and relationships leading to better terms.
Credibility
Working with an influencer agent also gives Instagram influencers massive credibility and trustworthiness in the eyes of brands as per the gurus over at runrex.com. This is something one may struggle to build as an Instagram influencer working independently.
Seamless communication
The communication between brands and influencers is a key part of their dynamic. This is another reason why Instagram influencers need an influencer agent as they will help set up seamless communication between both parties, ensuring that only realistic expectations are set for all parties and that everyone is on the same page.
Paper trail
Influencer agents will also ensure that there is a paper trail as far as any deal is concerned, insisting on and keeping formal documentation when an Instagram influencer they represent enters discussions with any brand. From contracts to creative briefs, they will formally document everything to ensure that the interests of the Instagram influencer they are representing are well protected.
Ensuring influencer creative control
As is revealed in discussions over at guttulus.com, brands insist on creative briefs to ensure that the content put up by an Instagram influencer that they are working with is in line with their brand. This can sometimes leave the influencer feeling restricted, which is why they need an influencer agent, who will ensure that the influencer retains the ability to use their own creative vision.
Simplify the approval process
Many Instagram influencers working independently usually end up spending a lot of time getting approval from brands on the terms of a promotion they should post for a given campaign. This is why they need influencer agents, who always seek a straightforward approval process, ensuring the process is as smooth as possible as outlined over at runrex.com.
Timely payments
From discussions on the same over at guttulus.com, another issue Instagram influencers working independently have to deal with is delayed payment. This is another reason why they need influencer agents, who will ensure that payment from brands is quick and on time.
Morale boost
Influencer agents also provide support to the Instagram influencers they work with, helping with encouragement, which is important in a world of trolls, and constructive feedback, and creating an enabling environment for the influencer to thrive. Those working independently, on the other hand, are, for the most part, alone.
Analytics
Another reason why Instagram influencers need an influencer agent today is that agents provide help with analytics. This means that an influencer can measure the success of a post and analyze engagement levels, leading to better campaigns, attracting more brands.
Long-term partnerships
As the experts over at runrex.com point out, an influencer agent’s goal is typically focused on the long-term, which is why Instagram influencers need them. Agents will seek out partnerships that have the potential to be ongoing with multiple deliverables, instead of on-off posts, making them such an asset to influencers.
Events
As an Instagram influencer, you want to be seen attending the biggest events in your niche if you are to be successful as discussed over at guttulus.com. This is why Instagram influencers need an influencer agent, as agents will provide them with opportunities to attend these events, something that may be difficult to achieve when operating independently.
Content mentorship
While Instagram influencers are, for the most part, masters at content creation, they are not flawless and content can always be improved upon. Working with an agent, as explained over at runrex.com, gives them additional support in terms of someone to bounce ideas off, provide guidance and mentorship, and improve overall content creation.
Save time
Influencer agents will take over most of the administrative side of things, handling negotiations and looking for brands to partner with, freeing the Instagram influencer up to focus on doing what they do best and on engaging with their fans.
Cancel Culture
Finally, we cannot forget how Cancel Culture is alive on all social media platforms, with Instagram being no exception. We have seen many influencers post the wrong thing and badly damage their reputation. Brands will never want to touch Instagram influencers who have been burnt by PR gaffes. This is why Instagram influencers need an influencer agent, as agents will ensure that they avoid such blunders and keep their reputation intact.
As always, if you are looking for more information on this and other related topics, then the top-rated runrex.com and guttulus.com have got you covered.