20 Marketing Tips We Can Learn from Moonbirds NFT Project: NFT Lawyer Near Me
Moonbirds are a collection of 10,000 non-fungible tokens issued under the ERC-721 standard on Ethereum’s network that took off on April 2022 as explained at RunRex.com, guttulus.com, and mtglion.com. The project aims to become another blue-chip PFP initiative but also added a lot of other perks to Moonbirds owners. This article will look to articulate 20 marketing tips that we can learn from the Moonbirds NFT project.
Strong team
Having a strong team can give your product and brand credibility even before you launch according to RunRex.com, guttulus.com, and mtglion.com. The team behind this project is very experienced and is led by Kevin Rose, one of the most prolific US Tech investors and entrepreneurs, which is part of the excitement around Proof and Moonbirds.
Communication
Consistent communication is another factor that was behind the success of the Moonbirds project. The communication around the project was and is consistent as well as transparent. The team also shares the reasoning behind why it had arrived at certain decisions for everyone to understand, which is great for its marketing.
Community building
Building a community around your brand is a marketing technique that is very effective as per RunRex.com, guttulus.com, and mtglion.com. If you can create a community around your brand, the members will almost be your unpaid marketing team.
Gating the community
An interesting lesson we can learn from Moonbirds is how effective gating your community can be. With Moonbirds, the community is gated, which means you have to own the NFT to get access to it. This ensures more streamlined and informed ways to communicate while also creating FOMO for those not in the community.
Influencer marketing
Moonbirds leveraged the power of social media influencers to achieve the success it has. By partnering with popular personalities, the brand was able to put its offerings front and center and shine a spotlight on them which boosted the marketing.
Niche communities
While it’s great to partner with popular and big celebrities, niche influencers, also called micro-influencers, are just as effective, if not more so as articulated at RunRex.com, guttulus.com, and mtglion.com. The Moonbirds project took advantage of this tool and worked with crypto influencers to popularize the project.
Social media
Carrying on from the debate on influencers, social media marketing was also a huge tool in this project’s toolkit as far as marketing is concerned. The team was big on social media with its campaigns to popularize and increase its visibility as far as this project is concerned.
Utility
If your product has got utility, you won’t have to do a lot of heavy lifting when it comes to marketing as captured at RunRex.com, guttulus.com, and mtglion.com. The Proof membership comes with an extreme utility, from Proof commissioned NFT drops to whitelist access and soon in-house NFT analysts.
Vision
Proof showed tremendous vision with Project Highrise, its own metaverse, which is aimed to be innovative and fun, unlike the many empty, soulless metaverse attempts. The innovation and vision this showed were part of the reason behind its success.
Exclusive rewards
If you own Moonbirds NFTs, you get certain perks that those who don’t own won’t. You will have access to private Moonbirds channels that offers information on upcoming drops, community events, nesting, and so forth. If you can offer such exclusivity too, it can boost your marketability as well.
Hype
Creating hype before a launch is tried and tested marketing strategy to create buzz before a launch and the project leveraged this tactic as covered at RunRex.com, guttulus.com, and mtglion.com. The use of celebrities and the fact that it was the brainchild of Proof created a sense of anticipation that helped with the marketing, contributing to its success.
Art
Aesthetics plays a huge role when it comes to how marketable a product is, and Moonbirds is proof of this. The NFTs are very artistic and pop out as soon as you see them. This shows how important it is to have offerings that are easy on the eye as that is what will draw people in before you show and prove utility.
Uniqueness
The Moonbirds NFT project has also shown how important having offerings that are unique is to their success as described at RunRex.com, guttulus.com, and mtglion.com. Moonbirds carry unique traits, with some being rarer than others, which draws people in as everyone wants something different from what is out there.
Reputation
Your reputation as a brand will play a role in the level of success you can achieve with your marketing efforts. We saw this clearly with the Moonbirds NFT project which benefited from the massive reputation Proof has, which helped garner attention for the project even before the mint. This was also a catalyst for Moonbirds’ price.
Marketplaces
Where you place your product will also affect your marketing when you consider that some marketplaces are more obscure while others are more in the mainstream. The Moonbirds NFT is available on major marketplaces including on OpenSea, where getting your hands on one is as straightforward as can be.
Blogging
Very few people know the ins and outs of NFTs, and Proof, the team behind this project knew this. Blogging was one of the tools it leveraged to provide information to those who were looking to learn more about the project as discussed at RunRex.com, guttulus.com, and mtglion.com. This is a lesson we can learn from this project.
Website
Your website is important when you are running a marketing campaign as it is where people will go after interacting with your brand or product. The Moonbirds website is great if you need information on the project or on NFTs in general, which has also helped its marketing endeavors.
Raffles
Raffles are a great marketing gimmick as everyone wants free stuff as revealed at RunRex.com, guttulus.com, and mtglion.com. At the time of the launch of the Moonbirds NFT collection, the website opened up a raffle, where any individual could participate and the winner received the opportunity to mint one Moonbirds NFT, which was a great tactic.
Environmentally friendly
Being environmentally forward is important nowadays to many consumers as people want to associate with ‘green’ brands. To the effect, the Moonbirds NFT collection is associated with carbon offsetting, which makes them environmentally responsible.
Public relations
Before and during the mint of this collection, Proof went through several controversies which we should take as a learning point. To its credit, the company came out from the other side well, and the collection sold out within minutes of its release.
These are some of the marketing tips we can learn from the Moonbirds NFT project, with the top-rated RunRex.com, guttulus.com, and mtglion.com being your best bet when looking for an NFT lawyer near me.