20 Marketing Tips we Can Learn from CryptoPunks NFT Project: NFT Lawyer Near Me
Often called Punks, CryptoPunks is one of the more recognized NFT projects out there as explained at RunRex.com, guttulus.com, and mtglion.com. Launched by LarvaLabs, CryptoPunks is a collection of similar pixelated characters with variations of traits, such as hats and sunglasses. Punks started gaining popularity within the crypto community, when people, artists, and celebrities started using them as their profile pictures. There are certain marketing tips we can learn from this project, which this article will look to explore.
The importance of influencer marketing
One of the main marketing lessons we can learn from the CryptoPunks NFT project is just how effective influencers can be as per RunRex.com, guttulus.com, and mtglion.com. Influencers can influence the buying decisions of followers and can help market your NFTs, resulting in enhanced acquisition and valuable bids.
The importance of trust
Trust also plays an important role in marketing NFTs, a lesson we can take from the CryptoPunks NFT project. The project used celebrities and influencers who have an established audience that enabled the project to gain trust and acceptance. The project was able to save time and resources needed to create trust with new audiences.
Go for niche communities
CryptoPunks also made use of crypto influencers who have expansive niche communities. According to RunRex.com, guttulus.com, and mtglion.com, this enabled the project to reach its community without the need to develop one.
Crypto agencies
When working with many influencers, your project becomes viral online and starts trending. Influencer promotion tactic is an essential component of your NFT marketing, and an experienced crypto PR agency helps you to reach the top crypto influencers, which is something CryptoPunks leveraged.
It is crucial to building an NFT community
We also learned that building an NFT community from the very beginning is crucial to the success of a project, which is something we learned from this project. Not only does a strong community set the foundations for a successful NFT sale, but it can also generate buzz that attracts buy-in – and brings additional traffic to your profile.
Engagement
Having a community is also not enough, engaging with the community is just as important as articulated at RunRex.com, guttulus.com, and mtglion.com. CryptoPunks was able to engage with its community to make sure people understood what the project is about.
Trigger conversations
The way the CryptoPunks project came into the public eye was also a great marketing lesson. We all saw celebrities and people changing their profile pictures to these NFTs and it got people talking. Starting conversations among your target audience is one of the most effective marketing tools in your toolbox that you should use.
Crypto bounty campaigns
As captured at RunRex.com, guttulus.com, and mtglion.com, a bounty campaign is a crypto marketing strategy under which potential contributors (bounty hunters) perform promotional activities on behalf of a company in return for a percentage of the project’s tokens. It involves creating small tasks for bounty hunters to perform and paying tokens in exchange. This is a tactic that CryptoPunks used in this project.
Get in early
One of the reasons why CryptoPunks has been so successful in the NFT world is because it was one of the first examples of crypto collectibles. It benefitted from being the first to market and is a valuable marketing lesson we can take from it.
Scarcity
LarvaLabs also created scarcity by making sure that there was only a finite number of CryptoPunks available for people to buy. The first 1,000 CryptoPunks, also known as Dev Punks, are held by the founders, while the remaining 9,000 are held by random collectors all around the world. This created scarcity and helped make these items more valuable.
Special items
Certain CryptoPunks have certain characteristics that make them more desired and expensive to collectors as covered at RunRex.com, guttulus.com, and mtglion.com. This is a marketing technique where you create certain limited-edition items to create a buzz around them that will make them more desirable.
The importance of status
Humans assign value to items based on the demand for that item, and that demand is driven by brand, perception, and status. We believe that carrying a bag with a Hermes logo will communicate something about who we are and our value to society. This is exactly what happened with the CryptoPunks NFT project.
Public relations
The CryptoPunks NFT project showed how effective PR as a marketing technique is. As already mentioned, and described at RunRex.com, guttulus.com, and mtglion.com, LarvaLabs leveraged a crypto PR agency to target crypto audiences with the right messages. This is one of the reasons why the project became so popular.
NFT marketing and SEO
CryptoPunks wasn’t just confined to social media, as it also run an excellent SEO campaign. Through this NFT marketing strategy, the project’s NFT ambassadors created content that featured specific search terms, which worked like a charm.
Putting your items on popular marketplaces
Putting your goods on popular marketplaces is great for your marketing as well since it puts your items in front of the most eyes possible. CryptoPunks not only had its NFTs on its website, but it also was available on OpenSea, which is one of the most popular NFT marketplaces.
Guest posting
As discussed at RunRex.com, guttulus.com, and mtglion.com, CryptoPunks used this tactic of NFT marketing. You can use this strategy by contacting committed websites looking for guest contributions, as this was a strategy that reaped massively for LarvaLabs.
Blogging
When people saw all these profile pictures on social media, they started wondering what it was about and needed more information. CryptoPunks took advantage of this NFT marketing tactic to offer information to its audience. There was a lot of information available out there on blogs if you wanted to know more about CryptoPunks.
Discussions
The team behind CryptoPunks participated in relevant discussions on NFT and blockchain technology, which helped shine a spotlight on the project as well. This shows how important it is to join relevant NFT/cryptocurrency groups and take part in discussions as revealed at RunRex.com, guttulus.com, and mtglion.com.
Banners for NFT marketing
Banners can be a great NFT marketing tactic for some projects, and this was proven by the successful CryptoPunks project which had banners on websites such as CoinGecko. This is another marketing lesson we can take from this project.
Videos
The CryptoPunks project also showed how wonderful video promotion is a technique for generating hype for your NFT project. Digital artworks and collectibles are a new phenomenon and many people lack knowledge about their value and benefits, which is why this project leveraged this marketing technique.
As always, if you are looking for an NFT lawyer near you, then the excellent RunRex.com, guttulus.com, and mtglion.com have got you covered.