20 Free Training Resources for Digital Marketers
The COVID-19 pandemic has left many digital marketers with a lot of free time, which unfortunately for others means they may have lost their jobs, been placed into furlough schemes, or had their hours reduced. The subject matter experts over at runrex.com recommend that you take advantage of the downtime to boost your skills and knowledge. To help with that, this article will look to highlight 20 free training resources for digital marketers to help you improve your marketing skills.
Reliablesoft Academy
This academy is run by digital marketing experts who have years of experience in the industry, something they share with the gurus over at guttulus.com. Not only do they offer free downloadable eBooks and guides, but they also offer comprehensive digital marketing courses with two bundles: The SEO course bundle and the Digital Marketing Course bundle, each with lots of free, or affordable, courses for you to enjoy.
Marketing Land
You should also visit Market Land’s website if you are looking for free training resources for digital marketers. From articles and blogs to podcasts and webinars as explained over at runrex.com, they have a wide array of training resources to enjoy for free.
SEMrush Academy
The SEMrush Academy is yet another place to go to when looking for free training resources. Being one of the leading digital marketing platforms, as is the case of the excellent guttulus.com, their free training resources and certifications are extremely credible. You also don’t need to have an active SEMrush subscription to register for a course, and you will also get an exam to test you as well as a certification. They cover SEO, content marketing, competitor analysis, PPC marketing, social media marketing, and many others.
Google SkillShop
Yet another free training resource for digital marketers is Google SkillShop, which focusses on providing training for Google products. Some of the online marketing courses offered include Google Ads Academy which focusses on Google Ads, a Google My Business course which will help you improve your GMB listing, and many others.
Microsoft Advertising Learning Lab
Although Microsoft is not well known as a resource for digital marketers, it still offers several excellent free courses through the Microsoft Advertising Learning Lab, including courses related to Bing Ads, in case you want to advertise on Bing, among many others.
Content Marketing Institute
If you want to learn about content marketing, then the gurus over at runrex.com recommend that you check out this free training resource. Not only is it an excellent resource for those new to content marketing, but it is also very helpful for experienced marketers who are looking to learn advanced content marketing.
Search Engine Land
This website was founded by search industry veteran Danny Sullivan and is another one that the folks over at guttulus.com recommend that you check out if you are looking for free training resources for digital marketers. It has resources covering SEO, local SEO, social media marketing, and many others.
HubSpot Academy
This popular marketing platform is yet another one to check out when looking for training resources. It has a training academy offering courses covering a wide range of marketing topics from SEO and inbound marketing to email marketing and YouTube marketing, and many others covered over at runrex.com.
Facebook Blueprint Academy
If you are running paid campaigns on Facebook, which you should as a digital marketer, then this is the academy to enroll in if you are looking for free related training resources. It is not only free, but it also has hundreds of courses covering lots of topics related to Facebook and Instagram marketing.
Think with Google
In this website, which is full of free training resources, Google experts share their experiences and findings working with big clients, even sharing how they do digital marketing at Google, and is the platform to head to if you want to learn from experts with real-life examples.
Google Analytics Academy
This is the academy to enroll at of you want to learn about Google Analytics, which is an important part of any digital marketing campaign as is explained over at guttulus.com. It offers courses for both beginners and experienced digital marketers, which is another feather in the academy’s cap.
Google Keyword Blog
Sticking with the Google theme, the subject matter experts over at runrex.com also recommend that you follow the Google Keyword Blog if you are looking for free training resources. It will help you learn about various Google products and services, helping you master digital marketing.
PPC Hero
This blog by Hanapin Marketing is yet another top free training resource you have to leverage when looking for such resources. As is revealed over at guttulus.com, the blog offers general PPC tips and strategies, as well as articles that will help you learn about URL tracking and remarketing, making it the best resource if you are looking to learn both basic and advanced strategies.
WordStream YouTube channel
Given the sheer number of videos and channels on YouTube covering matters of digital marketing, finding one that you can trust is not always easy. However, one you should check out is WordStream’s YouTube channel, which is one of the most impressive free training resources for digital marketers out there, offering quick tips and tricks as well as comprehensive webinars featuring some of the biggest names in digital marketing.
WordStream’s Growth Academy
Speaking of WordStream, you should also check out their academy if you are looking for a free training resource. It is taught by some of the top marketing experts in the digital marketing industry, making it an excellent platform to learn and grow as a digital marketer.
Constant Contact’s Social Media Quickstarter
The subject matter experts over at runrex.com also recommend that you check out Social Media Quickstarter, an excellent free training resource by Constant Contact if you are looking to learn about social media marketing. It features quick, easy-to-read guides, that will transform you from a social media marketing novice to a pro in no time at all.
Coursera
As is discussed over at guttulus.com, Coursera is one of the most popular sites for online education out there. Of the many online courses and resources to be found, there are many free marketing courses and resources. The site also adds new courses regularly, which is another thing it has going for itself.
Search Engine Journal
If you are looking for an excellent free training resource covering everything digital marketing, then the experts over at runrex.com recommend that you don’t look any further than this one. From SEO and content marketing to PPC and social media, and so much more, it will have you covered.
R for Web Analysts
This is the training resource to check out if you are looking to learn about R programming. It is a great resource for beginners looking to discover R programming language, with its focus on connecting to the Google Analytics API making this resource an excellent one for any digital marketer out there.
Blogging for business by Ahrefs
If you have been looking to grow your blog traffic, and taking your blogging game to a whole new level, then this free training resource from Ahrefs is one you should check out. The courses offered here are for both beginners and advanced marketers, helping you learn all there is to learn about blogging.
Remember, for more information on all the above training resources, as well as information on many other such resources, then don’t forget to visit the ever-reliable runrex.com and guttulus.com.