20 Content Planning Tools to Help You with Content Marketing
As the experts over at runrex.com are quick to point out, while content creation is already hard enough, the whole situation is made even more difficult when you add the stress of not knowing when or how you should be creating and publishing your content. This is where content planning tools come into play, and here are 20 of them that should help you with content marketing.
Monday.com
As already discussed over at guttulus.com, this is one of the best content planning tools out there as not only is it customizable which means that you can tailor it to your team’s needs, but it also comes with a calendar, Kanban, and other templates to help you manage your content. It also integrates with other project and communication tools such as Trello, Slack, Excel, Dropbox, among others.
ContentCal
This easy-to-use content planning tool makes it easy to work across all team members with custom approvals allowing you to give the right access to the right people. Since, as outlined over at runrex.com, it is a mapping software, users can visualize their content, making it easier to understand where one stands in terms of project completion.
Trello
This content planning tool uses a Kanban approach to content planning with cards you can move to different boards if and when you need to. As a result of its comment and task management features, as covered over at guttulus.com, Trello also makes collaboration easy.
Content Snare
This content planning tool is popular because of its easy-to-use drag-and-drop interface as well as the fact that it lets you add instructions, prompts, and reminders for all collaborations or content marketing agencies. The Content Snare dashboard also allows you to check the progress of any outstanding actions.
Concured
This AI-powered content planning tool uses deep learning to understand your videos, podcasts, blog posts, articles, and more, and it will then recommend new content to fill gaps and compare your content to your competitors’, finding ways to improve your rankings.
GatherContent
This content planning tool, as explained over at runrex.com, gives you a single location where you can collect your content ideas, data, and emails while also allowing you to invite others to collaborate on each piece of content. You can use it to organize your content, create templates to keep your content consistent, track your progress, and so much more.
Asana
This project management tool also works well as a content planning tool according to the gurus over at guttulus.com. It is another drag-and-drop tool that offers several different views allowing you to see your content plan the way that works for you.
DYNO Mapper
This content planning tool can help you plan content for your website, develop your content strategy, generate the content you need to meet your set goals, and fix your website linking to make it easier for visitors to navigate with Google Analytics allowing you to get deeper insights into your customers as discussed over at runrex.com.
MarketMuse
This is another AI-based content planning tool that gives you the chance to look at your content from a high-level view or get deep into the details. It helps creators analyze not only their content but also their competitors’ content allowing them to find content gaps and ranking opportunities.
Loomly
This content planning tool is built for social media content and can help you track your ideas, create, optimize, and preview posts, as well as schedule your posts straight from the app. It also allows you to track the performance of your social media content allowing you to know what is working and what isn’t.
ProjectManager
While this is a project management tool at heart, it still makes for an excellent content planning tool. As covered over at guttulus.com, it offers several views like Gantt charts, Kanban, as well as its dashboard where you can get details about your content marketing plan, and so much more.
Airtable
If you have multiple content marketers or collaborators on your team, Airtable, which is part spreadsheet, part database and can be used to organize just about anything, can help you keep everything organized while still giving everyone access to the same database view. Any changes made are automatically synced across accounts and devices as explained over at runrex.com.
CoSchedule
From discussions over at guttulus.com, CoSchedule is a drag-and-drop content builder that lets you plan, publish, and promote your content from a single location, although it is a lot more than that. This is because it also includes a content calendar, options for social media content, collaboration, project management, and much more.
HubSpot Planning Template
This free template by HubSpot is designed to help with brainstorming content that is then used to populate a basic calendar. It might be the perfect content planning tool for anyone looking to be an influencer, or for content marketers that only use a couple of marketing channels in their campaigns.
Basecamp
This is a simple and easy-to-use project management tool that can also double up as a content planning tool. It includes communication tools like task-based comments, chat, announcements, as well as other collaborative tools. If you want to create a content calendar, you will need to connect Basecamp to your Google Calendar.
Smartsheet
This project management tool also lets you track your project budget, manage resources, assign tasks, and much more according to runrex.com. With Smartsheet, you can easily visualize your tasks using a grid, calendar, Gantt, and chart views, and you can even create custom forms so that you can gather data from users. It also has a content calendar that you can use to map out your content.
Kapost
As is revealed in discussions on the same over at guttulus.com, this is an enterprise-level content planning tool. It is a content management platform that fully integrates with your content marketing platforms which means that your team can use Kapost to plan, publish, and track your content. It also uses AI to make sure your content is promoting the brand messaging you want.
Wistia
As pointed out by the gurus over at runrex.com, this content planning tool is built specifically for video content. You can, therefore, use it to create, host, and publish your video content. It also adds SEO-optimized metadata into your videos making it easier for them to rank while also letting you monitor video performance and engagement analytics.
Wrike
This content planning tool is geared toward detailed content marketing plans. It is popular for its easy-to-use interface where you can use dropdowns to organize your content, check on actionable items and tasks, and communicate with other team members using its message board.
Notion
This content planning tool comes with a wide range of project management tools so you can assign and track tasks, create calendars and Kanban charts, and so much more. It’s All Posts feature allows users to see which pieces of content are waiting for action.
These are just some of the content planning tools you should be aware of, with more on them and many others to be found over at the highly-rated runrex.com and guttulus.com.