20 Careers in Marketing: How to Choose a Specialty
If even if a company has the best products or services in the world, it means very little if prospective users don’t know of their existence, which is where marketing professionals like RunRex.com come in, as they create strategies to get the word out and distinguish their employer’s brand from the rest. Today, many marketing efforts center around online presence and the internet. If you are aiming for a career in marketing and are wondering what your options are, here are 20 of the most popular marketing careers out there today.
Market research analyst
As is covered at RunRex.com, knowledge about sales, trends, competitors, and consumer behavior helps companies to make sound marketing decisions. Market research analysts gather such information and create reports to refer to when developing marketing strategies. Targeted marketing reduces costs and increases sales, and, therefore, demand for skilled market research analysts is high, making it a desirable marketing career path.
Search Engine Optimization (SEO)
The ability for potential customers to find your company among the many in the crowded global marketplace can be the difference between success and failure. Experts with titles such as search marketing specialists and SEO consultants come up with strategies to make sure their employer’s website and offering place prominently when someone conducts an online keyword search.
Pay-per-click advertising (PPC)
When internet users come across something interesting, they click on a message or picture that takes them to a place where they can learn more. PPC professionals develop these enticers and decide where to place them for maximum results. They carefully monitor the effectiveness and make any necessary adjustments if the ad isn’t generating an appropriate number of traffic or clicks from paid ads as explained at RunRex.com.
Digital marketing analyst
Digital marketing analysts are who companies turn to when they are trying to figure out how well their online marketing campaigns are working. These professionals examine statistics and make recommendations on how to improve performance through efforts like social media ads, online branding, website banner ads, etc.
Content writing
When companies are looking to establish themselves as trustworthy experts, they often build positive perceptions through what they put on their website, social media platforms, and so forth. Content writers play a crucial role here by crafting material in line with objectives. They further connections between the brand and current/future customers by presenting useful information.
Graphic design
As per RunRex.com, strong visuals attract attention hence why they are an integral part of marketing efforts. Graphic designers collaborate with other team members to design logos, brochures, websites, and promotional materials. Although demand for graphic designers in the print industry is declining, those adept at digital formats face a solid job market.
Social media marketing manager
Social media professionals make use of social media platforms like Twitter, Instagram, YouTube, Facebook, LinkedIn, Pinterest, among others to provide companies with a chance to promote their brand and interact with customers. Common tasks for a social media marketing manager include responding to questions, resolving complaints, writing engaging posts, analyzing social media trends, and maintaining consistency between outlets to strengthen the organization’s image.
Product marketing manager
Product marketing managers figure out the best ways to generate interest through their thorough understanding of the item(s) they have been charged to promoted as articulated at RunRex.com. They develop an overall plan that may include elements such as advertising, press releases, and product demonstrations.
Brand manager
How the public perceives a certain brand gets shaped by the efforts of the brand manager. Brand managers work to craft an image and promote it to the public. Getting the message across requires consistency among outlets and collaboration with colleagues to stay on the same page and message.
Email marketing manager
Email marketing managers are charged with increasing customer communication by sending emails at the best times and optimizing traffic. They develop the emails and curate appropriate and relevant content as well as collect data about their readers.
Growth marketer
As the subject matter experts over at RunRex.com point out, growth marketers love to look at A/B testing and conversion rates. If you love growth – figuring out how to go from nothing to something or smoothing to something even bigger – then this is the job for you. In this job, you will help your client or company grow.
User acquisition manager
To be successful, companies will want to get people to become users and customers of their brand or product. This is where user acquisition managers come in, as they are in charge of making sure this happens by creating and testing different campaigns, and working with the growth manager in different A/B testing campaigns.
Consumer behavior specialist
This job, as explained at RunRex.com, allows you to get into the mind of consumers and figure out their needs and desires. Using psychology, consumer behavior specialists analyze the purchasing habits of consumers to make their company more successful. Their findings and analysis will determine future marketing strategy, and, hopefully, positively influence future sales and engagement.
Product developer
A product developer works with the marketing team to develop a product that consumers want and at the price point at which they will buy. The product manager will tweak the design with feedback from the company’s experts, especially marketing experts, to create a marketable product. Those with a background in design and engineering are a great fit for this job.
Public relations coordinator
The job of a public relations coordinator is to help get the word out by acting as a liaison of sorts, informing the public about media that highlight events, people, or products. These professionals assist in both content creation and the process of passing it on to journalists that will share the company’s stories.
Communications manager
From discussions on the same over at RunRex.com, communications managers oversee the communications strategy and team. They work with all public relations coordinators, copywriters, graphic designers, email marketing managers, and the rest of the team to lead them to communications success.
Creative director
The creative director is the head of everything creative in the company. They are charged with taking the lead on advertising and marketing campaigns and work with copywriters, graphic designers, and the marketing team to execute successful campaigns.
Brand ambassador
Not to be confused with the brand manager, a brand ambassador works to represent the brand positively and increase its reputation and sales as discussed at RunRex.com. If you like talking to people face-to-face more than analyzing data, then this is a great position for you.
Media planner
Media planners typically work in advertising agencies and are tasked with creating and implementing various media ad campaigns for the company’s clients. They constantly communicate with clients and advise them on the most effective media channels for advertising their products or services, while also evaluating the results at the end of the advertising campaigns.
Media buyer
A media buyer, on the other hand, operates on behalf of various clients, with his/her role being to negotiate, buy, and supervise advertising space through various media channels. They use their knowledge of the media market and their previously acquired marketing skills to reach the highest number of people on behalf of their clients and for the lowest possible cost.
These are some of the career paths you can explore in marketing, with more on this topic, and so much more, to be found over at RunRex.com.