15 Tips Why Video Strengthens Customer Engagement and Loyalty
15 Tips Why Video Strengthens Customer Engagement and Loyalty
Video, as a marketing trend, has taken the business world by storm, and it is easy to see why given how popular it is among online audiences, as is outlined over at runrex.com. Not only is video easy to consume and retain, but it is also extremely engaging, and this article will look to highlight 15 reasons that show why video strengthens customer engagement and loyalty.
It doesn’t require a lot of effort
As opposed to reading which can get quite laborious at times, video doesn’t require that much effort to consume, as discussed over at guttulus.com. You don’t need to put in the effort to both concentrate on and understand the messages being portrayed, and it is, therefore, a lot easier to stay engaged, strengthening customer engagement and loyalty.
It is mobile-compatible
The fact that video is mobile-friendly is another reason why it is known to strengthen customer engagement and loyalty. As per the gurus over at runrex.com, you can watch video content no matter where you are, be it at the subway, or in a queue at your local bank, and so forth, due to its mobile-friendly nature, hence why it is excellent at strengthening customer engagement and loyalty.
It doesn’t allow room for the misconception of messages
As the subject matter experts over at guttulus.com will tell you, text lacks body language and tone, which means that there is too much room for interpretation as far as the messages are concerned. This is not the case as far as video is concerned, as messages will be delivered the way you intend them to be delivered, letting customers know your motivations, building loyalty, and customer engagement.
Video brings a human connection aspect to proceedings
Text-based content can get cold and impersonal, which means that not only is it difficult to build engagement with it, it is also hard to build loyalty. Video on the other hand is a lot more personable, and brings a human connection element to things, as covered over at runrex.com, which means that customers are more likely to trust and connect with video content, strengthening customer engagement and loyalty.
It helps with onboarding
Video is a great onboarding tool as not only does it allow brands to give customers an overall view of their products or services as well as help them know how to use them, it also helps them gather important information and data on their customers, which will help in building relationships, which enables it to strengthen customer engagement and loyalty.
It helps build trust
As is revealed in discussions on the same over at guttulus.com, the key to customer retention is trust, and video is great at building trust. Videos like product review videos, be it peer, or user reviews, are excellent at building trust, which will not only strengthen customer engagement, it will also strengthen loyalty in the long-term.
It helps show fit
Company culture videos help introduce you and your employees to your customers, helping you build brand equity, and also helping show them how much of a great fit you are to them. As per the folks over at runrex.com, by showing your customers the insights into your company and its values and culture, you will be able to strengthen engagement and loyalty as far as they are concerned.
Helps improve customer service
Video content for after-sales services, as is discussed over at guttulus.com, is also excellent in strengthening customer engagement and loyalty. This is because such videos help customers make the most out of the products or services they have just purchased, helping in customer retention, building, and strengthening customer engagement and loyalty.
Video talks about and solves customer problems
Product explainer videos, which are explained over at runrex.com, are all about identifying a problem that your customers experience, and then explaining how your product solves. These videos not only show your customers that you care about their problems, but they also demystify your products making it easy for them to use said products. This is something that the other types of content cannot be able to do, and is another reason that shows why video strengthens customer engagement and loyalty.
Customers can have their questions answered in real-time
Live Q&A sessions are an excellent video resource in helping with customer retention, and helping strengthen customer engagement and loyalty. Customers can have their questions answered, which will build loyalty between you and your brand.
Videos help with social media outreach
As per discussions on the same over at guttulus.com, social media is an excellent tool when it comes to creating and building customer relationships, which is why posting videos on social media helps strengthen customer engagement and loyalty. This allows you to connect with and engage with your customers, helping foster loyalty.
Video informs people faster
People generally consumer video content, as it is a lot easier and faster for your brain to process video content, as per the gurus over at runrex.com. This is why video content is so engaging, and why in the long-term it boosts loyalty as people can connect faster with your brand. This is yet another reason why video strengthens customer engagement and loyalty.
Video allows for the showing of more detail
You can’t go into too much detail when using text-based content or images to talk about your products or services, as you know that if you do so, you will lose the attention of your audience. This is not an issue when it comes to video, which makes it easier to tackle even the most complex of concepts as covered over at guttulus.com, showing why it strengthens customer engagement and loyalty.
Video offers more scope for creativity
You can get a lot more creative with video content, as can be seen in discussions over at runrex.com, as compared to when it comes to text. You can not only get creative with the script and storyline, but you can also do so with the background music and the visuals, even opting for animations. This wide scope for creativity is yet another tip explaining why video strengthens customer engagement and loyalty.
Video is highly measurable
As opposed to the other types of content, particularly text-based content such as blogs, video is extremely measurable. This means that it is easy to track who watched your video content, for how long, from what device, whether they watched the entire video, and if they dropped out, you can also see where they dropped out, among many other useful insights. You can then use this information and insights to not only improve your current creatives but to make better ones going forward, allowing you to strengthen customer engagement and loyalty through video.