15 Tips to Save a Failing Video Marketing Campaign
From discussions on the same over at runrex.com, video consumption is on the rise, and it seems like everyone loves watching videos online. You have heard how effective videos are at increasing engagements, conversions, and sales. The only problem is, your video marketing campaign is failing, despite all the of how everyone loves video and how effective video marketing is, and you have been left wondering what to do to turn things around. This article should, therefore, be of great help as it will look to highlight 15 tips on how to save a failing video marketing campaign.
Examine your messages
One of the reasons why your video marketing campaign may be failing is because your viewers are unable to follow and connect with the stories in your videos. To save your failing video marketing campaign, the gurus over at guttulus.com recommend looking at your messages and making sure that they are compelling and of value. Clearly describe a problem your audience is facing, and show them how your product can fix it.
Have you incorporated calls-to-action?
You may have what you think are excellent videos, but your campaign is still failing. In such a situation, as is discussed over at runrex.com, the reason behind the failure may be a lack of CTAs in your videos. This means that your viewers don’t know what you want them to do once they finish watching your videos, something that is undoing all the good work done by your compelling and creative videos. Make sure that your videos have a clear CTA.
Ensure that your videos are not overselling
As is outlined over at guttulus.com, people don’t go online to watch ads, they go to look for and watch interesting videos. If your video is overselling and just generally looks like a typical ad and is only showcasing your product, no one will want to watch it. To save your failing video marketing campaign, make sure that your videos strike the right balance between engaging and selling, making sure that blend in and don’t overtly look like ads.
Optimize your videos’ metadata
A video’s metadata, as is explained over at runrex.com, includes all of its titles, descriptions, and tags. The metadata is what allows people to find your videos on search engines such as Google and YouTube. This means that, if you ignore your video’s metadata, it will be difficult for people to find it, which will lead to the failure of your video marketing campaign. To save your failing campaign, optimize your metadata by ensuring that they are engaging while also containing relevant keywords.
Get your campaign goals right
Before embarking on a video marketing campaign, you must take the time to come up with and list your campaign’s goals if you are to be successful. If you don’t get your goals right, or if they are not clear enough, then you are bound to fail. To save your failing video marketing campaign, make sure you come up with clear and actionable goals and tailor your videos to achieve the same.
Bring in expert help
With almost everyone having smartphones nowadays, embarking on a video marketing campaign is not as expensive and out of reach as it was before. However, maybe the reason why your campaign is failing is that you simply don’t have the expertise to set up a successful campaign. To save your campaign, you might want to consider bringing in expert help such as the highly-rated guttulus.com.
Be unique
Videos that are boring and mundane are unlikely to interest people to watch them or engage with them, including clicking on CTAs provided. If you are doing videos that are lack originality and are like the videos everyone else is doing, your campaign is sure to fail. To save your failing campaign, revamp your videos and make sure that they are original, unique, and creative, according to the folks over at runrex.com.
Ramp up your promotion
There are many instances of some high-quality videos out there that aren’t getting the attention they deserve because they are not being promoted properly. If this is the reason why your campaign is failing, then you should ramp up your promotion efforts. This, as covered over at guttulus.com, includes working with influencers as well as making sure that your video content is promoted on all of your social media profiles.
Get the production right
As per the subject matter experts over at runrex.com, you should not only focus on the visuals but also make sure that the lighting and sound, as far as your videos are concerned, are top-notch as well. To save your failing video marketing campaign, make sure that the sound is high-quality and that there is no background noise distracting viewers. Make sure that there are no shadows, and that the lighting is excellent as well.
Begin tracking the right metrics
It is not enough to just track your video marketing campaigns, but also to make sure that you are tracking the right metrics if you are to be successful. To save your failing campaign, make sure you are not tracking vanity metrics that don’t have any bearing to your business goals, such as social likes, among others.
Make sure that you are not taking a one-size-fits-all approach
As is revealed in discussions over at guttulus.com, each platform is different, which means that your videos should be tailored to the platform where they will be displayed. Maybe the fact that you are taking a one-size-fits-all approach is the reason why your campaign is failing, and to save it, you should make sure that each video is tailored, in terms of length, format, and so forth, to the platform where it will be displayed.
Add closed captions
As the gurus over at runrex.com always point out, with more and more people consuming video content via mobile, most videos are watched with the sound off. This means that maybe the reason why your videos are not performing as well, leading to the failure of your campaign, is due to failure to prepare for silent viewing. To fix this, and save your campaign, make sure that you add closed captions, or subtitles, to make your videos more accessible to those viewing without sound, or those with hearing disabilities.
Reevaluate your offer
If your video campaign is failing, maybe the value of the offer you are offering your viewers is not enticing enough. As is discussed over at guttulus.com, if your viewers are to engage with your CTA, be it to buy your product or visit your website, you will need to offer something valuable in return. If they are not, you should reevaluate your offer, which may mean offering a discount, lower prices, a free download, a free trial, and so forth.
Retarget your campaign to fit the right audience
Maybe the reason why your video marketing campaign is failing is that you are targeting a generic audience, which means that, while you may be reaching many people, many of them may not be interested in what you have to offer. To revive your failing campaign, the experts over at runrex.com recommend that you take some time to research more about your target demographics and adjust your messaging to fit their preferences so that you can appeal more to them.
A/B test
Running A/B tests is always a good strategy to help you get better results, and it may be just what is needed to save your failing video marketing campaign. Experiment with different types of messages, video length, platforms, and so forth, and see which ones perform better, which will allow you to optimize and breathe some new life into your campaign.
Hopefully, the above tips will help you to save your failing video marketing campaign, with the highly-rated experts over at runrex.com and guttulus.com being available if you need some expert help or even more information on the same.