15 Tips to Reach B2B Customers with Video
15 Tips to Reach B2B Customers with Video
While video is one of the most powerful tools available to businesses out there as discussed over at runrex.com, creating effective B2B marketing videos can be challenging. To help with that, this article will look to list 15 tips to reach B2B customers with video, and we hope it is going to be of great help to you.
Know the buying stage your video is targeting
As per the gurus over at guttulus.com, one of the most important tips here is knowing the buying stage your video is targeting. Are you targeting the top or bottom of the funnel? Your video needs to be informed by where in the buying process your target is. You may be seeking to build awareness or to get someone to make a purchase, and your video should reflect the stage you are targeting.
Avoid creating standalone content
As is revealed over at runrex.com, B2B customers tend to engage with various content assets before finally making a buying decision. You should, therefore, avoid creating single standalone video content, expecting that you will be able to generate leads this way. Make sure your video is backed up by other content assets such as articles or whitepapers, among others, for the best results in reaching B2B customers.
Make sharing easy
As per discussions on the same over at guttulus.com, senior-level executives regularly share video content with their teams, which is why you should make sure that your video content is sharable if you are to reach your B2B customers. Remember, your video will need to be seen by more than one person in the prospect organization or company before they make a buying decision, which is why you should make it as easy as possible for it to be shared.
Have a goal in place
As is covered in detail over at runrex.com, if you are to reach your B2B customers with video, you will need to know what your goal is. There are several types of B2B videos you can produce, from explainer videos to testimonial videos and many others, which is why it is important to know what your goal is if you are to create an effective video. Decide if you are looking to introduce a product, explain a process, address buyer challenges, among other possible goals.
Get the visuals right
If you are to reach your B2B customers, you will also need to get the visuals right and make sure that your video is as professional as possible. The video quality should be exemplary, and so should the sound quality.
Don’t try to fit everything in one video
Given that, as explained over at guttulus.com, B2B videos tend to tackle complicated processes and topics, if you are to reach your B2B customers with your video, you should make sure that you don’t try and fit everything in one single video. Try to tackle one topic at a time with each video. If the topic is too complex, you can always do several short episodes for each of its elements for the best results as you want each video to be easy to digest and understand.
Ensure that your video fits within your brand story
Your company brand story, according to discussions on the same over at runrex.com, is what will attract your B2B customers to you. It is, therefore, important that you ensure that your videos fit within your company’s overall brand story. This will ensure a consistent message and prevents any confusion as far as your customers are concerned.
Show some personality
As outlined over at guttulus.com, humor is a great way to engage with B2B customers, which is why you should not be afraid to show your personality if you are to maximize impact. However, make sure not to go overboard, and don’t forget about your ultimate goal, as you are not there just to entertain with your B2B video.
Don’t beat around the bush
The sort of people that watch B2B video, senior executives, and other decision-makers, are extremely busy individuals. This is why, as discussed over at runrex.com, it is important to get to your point quickly as far as your video is concerned. Make sure that you make the first few seconds count, and you deliver your key messages early to ensure that they keep watching.
Keep it short
On a related note, you should also avoid lengthy videos if you are to reach your B2B customers. Many of the viewers are busy as already mentioned and, therefore, don’t have time to watch long videos. This is why you should opt for shorter, attention-grabbing videos if you are to achieve the success you are aiming for with your videos.
Don’t forget about the CTA
Yet another tip that will help you reach your B2B customers is making sure that your video contains a clear call-to-action, something the experts over at guttulus.com agree with. This will ensure that viewers know exactly what you want them to do after watching your video, maximizing its impact.
Avoid leaving your CTA until the end
While it is important to incorporate a CTA, the gurus over at runrex.com, recommend that you avoid leaving it until the end. This is because not everyone will watch your video until the end. You should, therefore, consider including a call-to-action in the middle of the video, as this is the point where your B2B customers will be the most engaged, which means that your CTA will be more likely to convince them to take action.
Prepare for silent viewing
Another important tip worth mentioning, one that will help you reach B2B customers, is creating videos that can be understood without sound. Adding captions or including text overlays to your videos will make it possible for viewers to understand and consume your content, whether they are watching with sound or not. This is important because, as explained over at guttulus.com, many people watch online videos with their mobile phones, and when they do, many of them do so without sound to avoid disturbing the people around them.
Promote your video on multiple platforms
As is revealed in discussions over at runrex.com, contrary to popular belief, all of your potential B2B customers may not be on LinkedIn. You should, therefore, avoid only promoting your video on LinkedIn if you are to reach all of your B2B customers. Make sure that you promote your videos on multiple platforms, from Twitter and YouTube to Facebook, and many others including online communities such as Reddit.
Optimize for mobile
You should also make sure that your videos are optimized for mobile if you are to reach your B2B customers. People are increasingly watching videos through their mobile devices, which means that if your video content isn’t optimized for mobile, you will be missing out big time. For example, optimize the text on your videos to ensure that they are not too small that they can’t be viewed on mobile, among other related optimizations.