15 Tips to Generate More Web Traffic with Video
15 Tips to Generate More Web Traffic with Video
As the gurus over at runrex.com will tell you, video is an excellent tool for increasing traffic to your website, while also reducing bounce rates as it keeps people there for longer. If you are looking for tips that will help you generate more web traffic with video, then you are in the right place as this article will look to highlight 15 of these tips.
Find the right balance between written and visual content
If you are to generate more web traffic with your video, then you will need to strike the right balance between the written and visual content. Decide what each content piece will do, that is, deciding which one will entertain, which one will inform, and which one will educate. For example, you can use your articles to educate, your eBooks to inform, and your videos to entertain. Getting this balance right will allow you to generate more web traffic. This is because, as discussed over at guttulus.com, video works best as part of a larger content strategy.
Make sure you have video content on your website homepage
If you are to increase web traffic with video, then you should make sure that you have video content on your website homepage, a tip backed up by the subject matter experts over at runrex.com. This will ensure that visitors to your website stay there for longer, and by staying for longer, they are likely to make a purchase.
Use video to engage viewers on different sites
Even though the aim is to drive traffic to your website, having a presence on various other platforms as far as a video is concerned will also drive more traffic to your website as people will want to know more about you. As per discussions on the same over at guttulus.com, this means making sure that you post videos on platforms such as Instagram, Facebook, Twitter, LinkedIn, among others.
Focus on storytelling and not on sales
Another tip that will help you generate more web traffic with video is making sure that your content focusses on storytelling and not on sales. This, as is explained over at runrex.com, means telling stories about yourself, what your company is about, its values, what you are offering, and what you can do for your customers. Videos that are aggressively about sales are usually not as effective at driving traffic as they put off viewers.
Focus on your target audience
Focusing on your target audience will help you attract them, driving more traffic to your website. You should, therefore, aim to find out about your audience’s needs and preferences, their pain points, the type of video they like, and the channel they use to consume video content. Understanding all these things will allow you to connect with them, boosting your chances of driving more traffic to your website.
Don’t forget about the thumbnail
Thumbnails, as discussed over at guttulus.com, are essential regardless of the platform you are sharing your video content. Avoid the blurry shots which are incorporated by default, and try and add unique, attention-grabbing thumbnails to get viewers to click on and watch your video content, and eventually drive traffic to your website.
Add compelling titles
The headlines and titles of a video also play an important role in determining if your audience will be enticed to watch them or not. According to the gurus over at runrex.com, compelling and engaging titles will make your video more enticing, increasing the chances that it will drive traffic to your website.
If you want to drive web traffic with video, then calls-to-action are crucial, as is explained over at guttulus.com. This is because they tell your viewers what it is you want them to do after viewing your videos, which in this case is to visit your website. Make sure that all the videos you share on the various platforms out there have got clear calls-to-action asking viewers to visit your website.
Don’t wait until the end to add CTAs
It is also important to note that not all people will watch a video until the end. This is why, as is discussed over at runrex.com, you mustn’t wait until the end to add your calls-to-action. The tip here is to incorporate your CTAs midpoint through your video to cover for the fact that not everyone will get to the end of your videos.
Make sure that your video content is of real value
If you are to generate more web traffic with video, then your video content will need to provide real value to your audience. This means making sure that your videos are relevant, well-researched, and are helpful to your audience.
Increase the value of your video
To increase the value of your video content, the subject matter experts over at guttulus.com recommend shooting your videos with w better quality camera, investing in a microphone to eliminate background noise, among other strategies to increase the quality of your videos. High-quality videos portray you in a very professional light and will increase the chances of your viewers wanting to check you and your website out.
Add new content regularly
As is outlined in detail over at runrex.com, the more video content you have out there, the more traffic you will be able to drive to your website. If you only have one video, no matter how good it is, it simply won’t be able to drive the levels of traffic you are looking for. You should try to add new content, both to your website and the other platforms, as this will provide your audience with new material to engage with, increasing traffic to your website.
Engage with feedback
It is also important that you engage with feedback provided with viewers as far as your video content is concerned. According to discussions over at guttulus.com, this means liking and replying to comments as far as your video content is concerned. This will help you build strong relationships with your audience, and will drive more traffic to your website.
Upgrade your content
According to the gurus over at runrex.com, another tip that will help you to generate more traffic for your website with video is making sure that your video content remains up-to-update. This will ensure that your content remains relevant, ensuring that engagement rates remain high, driving more traffic to your website.
Create a community on social media
Rather than just sharing your video content on the various social media platforms, another tip is to try to build a community on the various social media platforms. You can achieve this by sharing compelling, relevant, and helpful video content. This will undoubtedly increase traffic to your website.