15 Tips to Dominate YouTube for Tax & Accounting CPAs in Houston Texas
The fact that most people are visual learners means that many people search YouTube for free information on how to solve a problem or for necessary advice to make more informed decisions, particularly given that it is the world’s second-largest search engine as discussed over at runrex.com. This makes YouTube an excellent tool to promote your CPA firm and bring in more clients, and if you are a tax and accounting CPA in Houston, Texas, and are looking to dominate on YouTube, the following 15 tips will help you do just that.
- Create a Brand account for your firm
If you want to get the best out of YouTube as a tax and accounting CPA, the gurus over at guttulus.com recommend that you set up a YouTube Brand account, which will allow you to manage editing permissions and create a more holistic online presence. For the best results, you must create a Brand account so that you can market your CPA firm properly on the platform.
- Add appropriate channel icon and channel art
Your channel icon and channel art are the first things that users will see when visiting, which is why you must get the right. Here, you should use images that are easily recognizable and consistent with the overall branding of your CPA firm. You can use a professionally-taken headshot of yourself as your channel icon, and then your firm’s logo as your channel art.
- Complete your profile
Once you have added your channel icon and channel art, then you must complete your profile and add as much information as possible. This, as explained in detail over at runrex.com, means heading over to the ‘About’ section and adding your firm’s contact information including your email, as well as a link to your firm’s website and other social media platforms.
- Craft a compelling description
Also, on the ‘About’ section of your channel, you will be required to add a description, which will describe what you and your firm are all about. You should take advantage of this section to craft a compelling and concise description highlighting the services you offer, your value proposition as a tax and accounting CPA, and the types of videos you plan on sharing to entice prospective clients to seek you out or engage with your content in the channel.
- Create a YouTube channel trailer
A YouTube channel trailer, as explained over at guttulus.com, is the video version of your description which is shown to all your unsubscribed viewers to entice them to subscribe to your channel. It is an important part of your YouTube channel and you should make sure that you create one if you want to dominate on the platform. You should ensure that you add keywords to your trailer name and description.
- Don’t forget about your channel name
The name that you choose for your channel is important as this is what will be associated with every single video you publish. It is recommended that you use your name as your YouTube channel name to make it easier for people to find you on YouTube and that you ensure it is consistent with your other social media sites and overall branding.
- Get a custom URL for your channel
Once you have created your YouTube channel, you will get a URL which usually contains numbers and icons that make it difficult for other people to remember and for you to share it if you want to. This is why you should look to get a customized URL, which, according to discussions over at runrex.com, you will be eligible for if you have over 100 subscribers, a channel icon, channel art, and is more than 30 days old.
- Optimize your videos for SEO
With your YouTube channel now up and running, it is now time to pivot towards your video content, where it is important to optimize them for SEO to ensure that they rank highly on both YouTube and Google search results. To achieve this, you should ensure that you optimize your videos’ metadata which includes your video title, description, tags, thumbnail, closed captions, and so forth, ensuring that you target the right keywords to ensure that they are shown to the right audience.
- Keep your videos concise
For the best results with YouTube videos, the gurus over at guttulus.com recommend that you keep your videos short and sweet. Given the short attention spans online, people will lose interest if they have to watch lengthy YouTube videos, which is why it is recommended that you publish concise videos, with videos under 3 minutes receiving the highest levels of engagements.
- Embed YouTube videos onto your website
Another thing to consider doing is to have your YouTube videos embedded on your website. This will help you generate more traffic to your YouTube channel as it will drive visitors to your website over to your YouTube channel. You should also add a YouTube icon to your website to let visitors know that you have a YouTube channel and encourage them to subscribe.
- Promote your videos on your other social media profiles
As is explained over at runrex.com, another way to get more subscribers for your YouTube channel is to promote your videos on your other social media profiles. Post links to your videos on your profiles on Twitter, Facebook, Instagram, and so forth, encouraging people to watch and subscribe to your channel.
- Leverage tutorials
Accounting and matters relating to tax can be a huge mystery to many people, which is why you should consider creating educational videos that explain the various topics as far as this is concerned and addressing concerns that your target audience may have. Tutorials and educational videos are an important tool for any tax and accounting CPA on YouTube.
- Engage with your audience
When you post videos on YouTube, you must engage and interact with your viewers. To achieve this, the gurus over at guttulus.com recommend that you put up content that encourages engagements, asking viewers to comment and give their opinion, and then replying to all the comments you get as soon as you get them. Interacting with your viewers will help build strong relationships with your viewers as it shows them that you care about their opinions.
- Research
You should also do some research and see what your competitors are doing on YouTube. See how other CPAs are using the platform, and what strategies the successful ones are employing. You can also check out platforms like Quora to find out which topics people are concerned about as far as tax and accounting is concerned so that you can create videos addressing them.
- Experiment
You should also experiment and try different strategies for your videos for the best results. Don’t be rigid, but experiment with aspects such as video length, background music, video types, and so forth so that you can find a formula that works.
If you need help with your YouTube marketing efforts for your tax and accounting business, you should look no further than the excellent runrex.com and guttulus.com, the best agencies for such services in Houston, Texas.