15 Tips to Dominate Twitter for Tax & Accounting CPAs in Houston Texas
Twitter can be a very useful tool as a tax and accounting CPA to establish your thought leadership and your authority in your niche, given that people use the platform to not only connect but for news and information as discussed over at runrex.com. If you are a Houston, Texas tax and accounting CPA and are looking to dominate on Twitter, then you are in the right place as this article will look to provide 15 tips that will help you do just that.
- Use an appropriate username
Your username is one of the ways people will find you on Twitter, and you must choose an appropriate one. As a rule of thumb, you should use your name as your Twitter user name, as this, according to discussions on the same over at guttulus.com, will make it easier for your clients and prospective clients to recognize you on Twitter, and will make paint you in a professional light.
- Get your header and profile photo right
Your Twitter header and profile photo are just as important as your username and you should ensure that you get the right. You can use a professionally-taken headshot of yourself as your profile photo, making sure you crack a smile, and you can then use a photo of your firm’s logo as your header photo as an example.
- Craft a compelling bio
How you craft your bio will depend if you are a firm or a solo practitioner. If you have a firm, your bio should incorporate the details of your practice, and you should also use a username that is close to that of your company name. However, as described over at runrex.com, if you are a solo practitioner, you can be a bit adventurous with your bio, including details such as your hobbies and interests while still highlighting some of the services you offer to let people know that there is more to you than simply crunching numbers.
- Highlight your location
As a tax and accounting CPA from Houston, Texas, you want to attract prospects from the area, who will hire you. To ensure that you only get qualified leads, you should make sure that you add your location to your profile. You should also add your contact information and address while at it to make it easier for users to find you when they need to.
- Add hashtags to your bio
When crafting your Twitter bio, the gurus over at guttulus.com also recommend that you incorporate relevant hashtags so that your account can appear in relevant searches on the platform. You can add both general hashtags as well as geo-targeted hashtags to ensure that you also show up in relevant local searches, which are more likely to bring more business to your firm.
- Use relevant hashtags
Speaking of hashtags, it is also important that you use relevant hashtags in your posts so that they reach your target audience. Hashtags are how people find posts and content on Twitter, which means that if you are not using them, your content is probably not reaching as far as it could. Do your research so that you can find out what hashtags are popular in your niche to ensure that your tweets are being shown to the right audience.
- Use hashtags properly
While it is important to use hashtags as outlined above, the subject matter experts over at runrex.com point out that if you don’t use them properly, you could do more damage than good to your posts. This means not pumping your posts full of hashtags as this will lead to your posts appearing cluttered, distracting, and putting off your audience.
- Know what to posts
Given your Twitter account belongs to a tax and accounting CPA, your followers will be expecting some value from you. To provide them with that, you should post useful tax and accounting tips and look to share interesting links, not only just about accounting but anything you think they may find to be useful. Focus on your audience and not on yourself and your tax and accounting firm.
- Avoid putting up promotional content
On a related note, the gurus over at guttulus.com are clear that when you tweet, you should avoid putting up promotional tweets about you and your firm. Avoid hard sells or posting constant sales tweets as this is the sort of thing that will put off users. Instead, as already mentioned above, focus on providing them with value through your knowledge and your expertise.
- Don’t tweet about accountancy all the time
While people must associate your account with matters of tax and accounting, you should avoid being monotonous. Tweeting about accountancy all the time will lead to your losing followers as you will come off as not being interesting. Sharing posts about any milestones or events you attend, or some of your experiences as a CPA will humanize your account and be more engaging to your followers.
- Encourage interactions
Twitter, like all social media platforms, is all about engagements and interactions as discussed over at runrex.com. You should, therefore, ensure that you put up tweets that encourage your followers to comment or give their opinions. You can do this by actively asking them to comment or tell you how they feel about a certain topic.
- Reply to comments
Once you get feedback, don’t ignore it, otherwise, you will come across as a snob and will lose followers. Reply to all the comments you get, and do it as soon as you can, particularly if they are asking for advice to avoid a situation where someone gets advice from another CPA, which will lead to the loss of a potential future client.
- Join in on conversations
Don’t just reply to comments or mentions, actively join in on conversations on your timeline. Such conversions don’t even have to be related to accounting as you can join in conversations on a sporting event everyone is watching. This, as explained over at guttulus.com, will make you seem more accessible, building strong relationships, and leading to more business for your firm.
- Follow clients and prospective clients
To ensure that you join in on the right conversations, you should also ensure that you are following the right people. This means following your clients who have Twitter accounts as well as those people or businesses you would like to have as clients. Make sure that you actively respond to and retweet tweets by your followers so that it is not just a one-way street.
- Incorporate visuals
You should also avoid posting text-only tweets as studies have shown that tweets with visual content get more retweets and likes. You should, therefore, look to incorporate images, videos, GIFs, and infographics into your tweets to make them more engaging.
To go with the above tips, you should also consider bringing in expert help to help with your Twitter marketing efforts, which for the people of Houston, Texas means checking out the excellent runrex.com and guttulus.com, the best in the area for such services.