15 Tips to Dominate TikTok for Tax & Accounting CPAs in Houston Texas
With close to 2 billion downloads and more than 500 million active monthly users, TikTok is the newest sensation in social media as explained over at runrex.com. While the largest demographic of TikTok users are between the ages of 16 and 24, it is not all about Generation Z as it is now attracting a wide range of people, making it an extremely useful tool for businesses to use for marketing purposes. If you are a tax and accounting CPA in Houston, Texas, have joined TikTok, and are wondering how to get the best out of it, the following 15 tips will help you dominate.
- Use the right hashtags
If you want users to find your content on TikTok, you should optimize for TikTok SEO, with the easiest way to achieve this as per the gurus over at guttulus.com being to using relevant hashtags every time you post a video. If you don’t know what hashtags to use, all you have to do is type in a relevant, broad keyword within TikTok’s search section, and TikTok will suggest a range of hashtags associated with what you typed. Hashtags such as #Accounting, #TaxSeason, and so forth are useful for tax and accounting CPAs on TikTok.
- Don’t fill your captions with keywords
While there is no limit to the number of hashtags you can use for a video, the fact that your hashtags will appear in your video’s caption, which is limited to 100 characters, means that you should not pump your content full of hashtags. Focus on about 2 or 3 hashtags to leave some space for you to write a description for your video and to avoid your captions looking cluttered, which will put off your audience.
- Be authentic
TikTok is your opportunity to show your brand’s true personality, particularly since, as outlined over at runrex.com, authenticity is crucial here. This is because TikTok users create content with their phones and stay true to who they are. You should take the same approach and create authentic content so that users can connect and relate to you, building trust. TikTok isn’t the place for perfect first impressions and fake smiles, but rather a place for authenticity.
- Give a quick tutorial
As a tax and accounting CPA, you have a wealth of knowledge to share with your audience on TikTok. You should, therefore, consider putting together a short video with useful tips and advice on as far as your niche is concerned. Help them understand common terms used in the accounting world, how they can ensure they don’t miss deadlines, how to save money, and so forth. By helping your audience, you will be able to build trust and loyalty, helping grow your account.
- Start a hashtag challenge
Hashtag challenges, as discussed over at guttulus.com, are a great way to build awareness of your CPA firm and get users to engage with you. For example, you can come up with a hashtag challenge to have people share a photo once they have filed their returns, among other such examples, and have fun with it.
- Follow a hashtag challenge
If you find starting your own hashtag challenge to be difficult, then you should also consider jumping on an already existing one. Your audience will love seeing you participate in fun contests and challenges, humanizing you and your CPA firm, while also boosting engagements and helping grow your TikTok account.
- Make a funny skit
Funny and entertaining content will always win the day on TikTok, which is why you should consider making a funny skit, using your CPA firm’s offices as the venue as per the experts over at runrex.com. You can base your skit on funny interactions you have had with employees or clients, experiences with your work, or if you have a pet you can also use it to make a cute video, with videos involving pets also being popular on the platform.
- Use trending songs
Music is central to the TikTok experience, which is why most videos not only have music but also have the same music. If you scroll through your TikTok feed and you are noticing the same song being used over and over again, it may be a sign that it is a trending song, and you should look to jump on the trend and use it for some of your content, taking care to ensure that the music is compatible with your content.
- Post often
Your aim should be to get on the FYP page, and as is explained over at guttulus.com, the more videos you create and post on TikTok, the higher your chances of ending up on it. If you want to want to be successful on TikTok, then it is important that you post often, at least once daily, for more engagements and to stay on your audience’s thoughts.
- Mention your location
TikTok’s algorithm will show users videos made by people in the same city and country as them. This is why it is important that mention your location in your TikTok videos and captions so the viewers know that you are a Houston, Texas tax and accounting CPA. This will ensure that your video content is shown to more qualified leads who are likely to become clients.
- Promote your videos on your other social media profiles
Once you have created your video content and are looking to post, you will be given options to select which will help you share your video and decide who sees your video as outlined over at runrex.com. One of the options that you will have at your disposal is sharing your video to other social media profiles such as Instagram, Facebook, Twitter, and so forth. This is a great way to drive more viewers to your video and grow your TikTok account.
- Leverage user-generated content
Curating and sharing user-generated content is another excellent way to achieve success as far as TikTok is concerned. Featuring your clients on your TikTok account is a great way to build brand loyalty and provide social proof that will help drive new business to your CPA firm.
- Leverage TikTok ads
TikTok has also recently introduced a paid-ad option for brands that wish to advertise on the platform. Some of the options that you will have available to you include Native Ads, Brand Takeovers, Sponsored Hashtag Challenges, and Branded Lenses, all of which are covered in detail in detail over at guttulus.com.
- Optimize your videos
Videos on TikTok are not the same as those on other platforms like YouTube, which is why it is important to ensure that your videos are optimized for success. Some of the ways you can optimize your videos include keeping them concise, ideally keeping them below 15 seconds, getting straight to the point, adding music as mentioned earlier on for more engagement and brand visibility, and so forth.
- Engage
It is also important that you post videos that encourage engagements, asking people to comment or leave their opinion, and then taking the time to reply to all the comments you get. This is important as it shows your viewers that you care about what they have to say, building loyalty and trust with them.
As always, if you feel like you need help with your TikTok marketing efforts, then the highly-rated runrex.com and guttulus.com have got you covered as they are the best agencies for such services in Houston, Texas.