15 Tips to Dominate TikTok for Emergency Rooms in Houston Texas
TikTok, as discussed over at runrex.com, is one of, if not the, most popular and downloaded apps of the year so far. It is extremely popular among the younger generations in particular, which has made it a very useful tool for brands looking to attract more of Generation Z and Millennials. It might not seem like a perfect fit for healthcare practices, but when used well, it can not only help grow your brand online, it can also drive more patients to your traffic. This article will look to help out emergency rooms in Houston, Texas looking to dominate on TikTok.
- Ensure that you get your profile right
Your profile is the first thing that people will see when they interact with your ER on TikTok, which is why the gurus over at guttulus.com recommend that you must ensure that it is as attractive as possible. Make sure that you use your emergency room’s name as your username so that people can easily find you on TikTok and to ensure that people remember your username after interacting with your content.
- Use an appropriate profile photo
Your profile photo on TikTok is your opportunity to showcase your emergency room to your followers. While TikTok is not a platform for professional-looking content, you still want to make sure that you get your profile photo right. To connect with your audience and humanize your ER, you should consider using a photo of your physicians to connect better with them.
- Stay consistent
According to the subject matter experts over at runrex.com, TikTok is all about consistency, and if you want to succeed there, then you must post regularly. TikTok’s algorithms favor those accounts that post regularly and consistently, which means that if you want to dominate, then you should ensure that you create content and post consistently and that you stick to it. Posting regularly will help build a following on TikTok, and your followers will always look forward to your content.
- Use relevant hashtags
Hashtags are important when using TikTok, just as they are important when using other social media platforms. To ensure that your content is being shown to the right crowd, it is important that you only use relevant hashtags. You can check out the hashtags that the other accounts in your niche and the other ERs on TikTok are using so that you can know which ones are relevant to you.
- Post during peak hours
Posting on TikTok regularly and consistently, as mentioned above and discussed over at guttulus.com, and doing so during peak hours is what you should look to do. Studies have shown that the best times to post your content on TikTok is between 11.00 AM and around 5.30 PM, as most people get on TikTok when at work to pass the time. You should, however, take time to study the behavior of your audience, get to know the times they frequently use TikTok so that you know when to post to maximize your exposure.
- Focus on authenticity
The last thing you want to do on TikTok is to focus on perfection. The key to success on TikTok is authenticity, where you must put up content that shows the personality and authenticity of your emergency room. Put up video content showing and providing information about your ER physicians and other staff, and ensure that everything comes out as being authentic and real if you are to build trust with your audience.
- Don’t forget about HIPAA
According to discussions on the same over at runrex.com, you must remember that you need to abide by HIPAA rules when engaging on TikTok. This means taking care never to share patient names or other sensitive information. You must avoid HIPAA violations of you want your emergency room’s reputation to remain intact.
- Be professional
TikTok is unlike any other social media platform in that it pays to put up content that is fun and that you don’t take yourself too seriously. While you should stick to this template when creating your TikTok content, trying to be as authentic as possible, it is still important to exercise good judgment and always have your ER’s reputation and your code of ethics in mind in everything that you do on the platform.
- Prepare for criticism
We are all in new territory when it comes to TikTok, particularly ERs and other medical practices, given that it is relatively new. This means that it is likely that there are people who won’t like some of the content you put out there, particularly if you create something that goes viral. If such content gets attacked or you face criticism, you should be prepared for it and should know how to respond and when to do so to ensure that your ERs reputation stays intact as per the folks over at guttulus.com.
- Be unique
While it is important to take a look at what other accounts in your niche are doing, you should avoid putting up content that is similar to what is already out there. You must provide your audience with value, and to do so you should avoid uploading the same things as everybody else. Find your voice as an ER in your community if you are to be successful and dominate on TikTok.
- Know the content to post and what not to post
If you create a TikTok account for your emergency room, it is important to know that type of content to post. Here, as is outlined over at runrex.com, any medical-related content must be on best practices as well as general tips and information. Whatever you do, do not diagnose anybody on TikTok.
- Encourage feedback
It is also important that you post video content that encourages people to engage and comment. You can do so by asking questions in your captions, or asking your audience for their opinion. This is important since TikTok’s algorithms reward accounts that have the best user engagement, which is why you should actively encourage your followers to engage.
- Respond to feedback
Once you have gotten people to comment, you must take the time to respond to all the comments you will get. As per the subject matter experts over at guttulus.com, you must take the time to respond to both positive and negative feedback, acknowledging any concerns raised and letting users know that you will have them addressed.
- Avoid self-promotion
One of the reasons why TikTok is so popular is due to its viral videos, which means that people go there for entertainment or at least to learn something. This means that if you are to be successful, avoid posting self-promotional content, and focus instead on providing your followers with value through educational and entertaining content.
- Incorporate CTAs
Your audience must know what you want them to do after they have finished watching your video content. This is why you should not forget to add calls-to-action to your videos before posting, letting viewers know what you want them to do afterward, be it visit your website or comment, and so forth.
In addition to the tips highlighted above, you should also try and bring in expert help if you want your emergency room to dominate on TikTok, with the highly-rated runrex.com and guttulus.com being the best agencies for TikTok marketing in Houston, Texas.