15 Tips to Dominate Reddit for Tax & Accounting CPAs in Houston Texas
The common misconception many people have about Reddit is that is full of trolls and memes, and as a result, many businesses tend to ignore it as a marketing channel, which the gurus over at runrex.com advice against given how vast and active Reddit’s community is. As a tax and accounting CPA, Reddit could be an excellent platform to not only connect with potential clients but to also grow your brand and establish your thought leadership. Through the following 15 tips, this article will look to help tax and accounting CPAs in Houston, Texas dominate on Reddit.
- Understand Reddit
As the gurus over at guttulus.com are quick to point out, Reddit is unique among social media platforms, being both a social news site as well as a discussion forum. It is also important to note that Reddit doesn’t rely on algorithms the same way that Facebook, Twitter, and Instagram do. Understanding how Reddit works, how unique it is, and the terms used there is one of the keys to being successful on the platform.
- Create an account
Once you have an understanding of what you are getting yourself into, the roadmap to your success on Reddit begins with first registering for a Reddit account. Here, you should consider picking a username that includes a brand keyword as well as your name. Attaching a real person to your activities on Reddit will make everything feel more authentic.
- Set up a TrackReddit account
With TrackReddit, as explained over at runrex.com, you will be able to receive alerts when your chosen keywords or phrases are used on Reddit. This will allow you to quickly jump in when users mention your keywords or your CPA firm and engage in conversations around topics and issues that are important to you.
- Target relevant subreddits
There are subreddits on pretty much any topic that you can imagine, with subreddits being forums dedicated to a specific topic, idea, fandom, or random query. To get the best out of your efforts on Reddit, you must join the subreddits where your clients congregate, those dealing with matters regarding tax and accounting so that you can be engaging with the right crowd.
- Avoid being self-promotional
People go to Reddit to be informed, entertained, and discuss things that may be of interest to them. This is why, as per the experts over at guttulus.com, you should avoid being overly promotional in your posts, and instead focus on sharing high-quality, helpful, and relevant content to amass Karma points. Make sure you have at the very least a few hundred Karma points before you even consider posting branded content. Focus on adding value to the community.
- Leverage the r/deals subreddit
The r/deals subreddit is made specifically for business owners to promote their products and services, and what’s more, you don’t have to convince anyone to hire your services as they are already looking for the services like the ones you are offering. If you are looking to dominate on Reddit, don’t forget to check out the r/deals subreddit.
- Use Reddit for additional customer service
As is revealed in discussions on the same over at runrex.com, Reddit can be used as a platform to help out your clients and provide them with additional customer service. You can use Reddit to answer questions your clients may have, provide help, and comment, or relatable posts.
- Organize an AMA
An AMA (Ask Me Anything) is an excellent tool in helping you give insight into your practice. All you have to do is introduce yourself and your CPA firm inside the r/AMA subreddit and then encourage Redditors to ask you what is on their minds. This will help you establish your thought leadership and promote your brand on the platform.
- Curate viral content
On top of promoting your own original content, you should consider making use of videos, GIFs, memes, infographics, articles, and images relevant to your business and which Redditors will find useful as per the gurus over at guttulus.com. This a great way to increase engagements and grow your presence on the platform.
- Get feedback and reply
Reddit also enables you to directly get in touch with your followers and customers, allowing you to receive valuable feedback, which you can use to improve your services and customer experience. You should solicit feedback, and make sure you reply to all the feedback you get as soon as possible, whether positive or negative.
- Know when to post what
When it comes to posts on Reddit, there two typed of posts to choose from as discussed over at runrex.com: link posts that direct users to an external site and text posts which are posts hosted on Reddit. If you are looking to improve traffic to your CPA firm’s website, then you should go for link posts, but if you are looking to boost your brand on Reddit, then you should go for text posts.
- Get your text posts right
If you decide to go with text posts, then you must make sure that you submit them to the right subreddits and that you keep your content as relevant as possible. You should also include a lot of insight and aim to educate users about matters of tax and accounting while keeping things interesting and linking to many different resources to ensure that your content is authoritative.
- Be consistent
If you want to dominate on Reddit, then the gurus over at guttulus.com insist that it is important that you engage regularly on the platform. Check into your account daily, browse your feed, and view discussions, then start upvoting and adding comments where your contribution would be helpful. Adopt a regular commenting rhythm, taking your time daily to engage in discussions, answer questions, and even share jokes.
- Share unique, original content
You should also regularly create a piece of content that is solely for your target Reddit audience, and that is original and unique. Such content won’t always go viral, but if you can get a few positive comments and upvotes, then it will be a start. You can ask your audience to give their opinion on how you can make the content better.
- Abide by the rules
An important thing to note is that the Reddit community will be quick to ban uses who look like marketers or spammers, which is why you should abide by the rules and avoid being banned. Avoid submitting links to many other websites, asking for upvotes, sharing sensitive information or illegal content, the same content to different subreddits, or being overly promotional.
If you feel like on top of these tips you need expert help to take your Reddit game to the next level, then the excellent runrex.com and guttulus.com have got you covered as they are the best agencies for such services in Houston, Texas.