15 Tips to Dominate Quora for Tax & Accounting CPAs in Houston Texas
Quora, as explained over at runrex.com, is a Q&A platform with a simple concept where people ask questions on anything and get them answered. This concept means that you can not only use the platform to establish yourself as a brand leader in your industry, but you can also drive traffic to your website and get new business by simply asking relevant questions. If you are looking to get into it as a tax and accounting CPA in Houston, Texas, then this article will look to highlight 15 tips that will help you dominate on Quora.
- Get your profile right
When creating your Quora profile, it is important to note that Quora shows the first 50 characters of your profile, which includes your name and bio, as a tagline above your answer. To avoid a situation where crucial information is truncated, the gurus over at guttulus.com recommend that you mention your brand name as close to the beginning as you can. Use your full name as well as your CPA firm to make it easier for people to recognize and find you on the platform.
- Craft a compelling bio
Once you have created your Quora profile, you need to fill out your bio. You should craft a compelling bio that makes other users feel welcome to your profile. Don’t just mention that you are a tax and accounting CPA, you should also mention your hobbies and what you enjoy doing in your spare time to give your profile a personal touch that will help users connect with you and your content better.
- Use an appropriate profile picture
It is also crucial that you choose an appropriate picture for your Quora profile as this is what people will see first and will remember the most so you want to make a good impression. As per the gurus over at runrex.com, you should use a professionally-taken headshot of yourself, and remember to smile for the best results.
- Follow relevant topics
You should also ensure that you follow topics that apply directly to your target industry if you want to dominate on Quora as a tax and accounting CPA. Following relevant topics means that you won’t have to go searching for relevant questions as Quora will consistently update you and all you have to do is look at your home dashboard for notifications on the same.
- Establish yourself as an expert
People aren’t just going to trust your answers on Quora just like that, you will need to show some expertise. Other than having a professional-looking profile picture, another way to build expertise when answering a question, as discussed over at guttulus.com, is starting your answers off with a brief description of why you are an expert. You can quickly explain why you know a lot about tax and accounting and you will show users that you know what you are talking about.
- Genuinely help people
If you want to be successful and gain a huge following on Quora, you must provide answers that are authentically meaningful and that you are genuinely helpful. Go into as much detail as you can to guide your readers and ensure that once they finish reading your answer, they will have had all their questions answered. Being genuinely helpful will establish trust with your prospects, build brand awareness, and drive traffic to your website.
- Add relevant “Knows About” topics
The “Knows About” section of your profile shows all the topics that you are familiar with, and the topics you include here can also help you find relevant questions to answer as explained over at runrex.com. It is recommended that you add topics that are popular and that get lots of questions so that when you answer these questions, you will gain more exposure for your profile.
- Look for questions that are relevant to your target audience
It is important to remember that your potential clients will likely ask questions that are different from those asked by other experts in your industry. As an accountant, rather than answering questions that your industry peers might find to be appealing, you should focus on what your potential clients are asking. Answering in-depth questions may help establish your reputation within your industry on Quora, but it will provide very little value to your business. Focus on simpler questions on subjects like payroll and taxes, and not complex ones that most of your prospective clients will have very little interest in.
- Incorporate links correctly
Quora allows you to include links in your answers as revealed in discussions on the same over at guttulus.com. While this provides you with a huge opportunity to drive traffic to your CPA firm’s website, you need to be strategic about it otherwise it could backfire on you. Explain how the linked content is relevant and what users can expect to find if they click on it.
- Think beyond your conversion-focused pages
People come to Quora looking for information and not necessarily for new products or services. This is why, when adding links to your answers, select resources that are closely related to the question being asked and that will provide additional information to help answer said question. This means linking to informational pages rather than your homepage or conversion-focused pages.
- Optimize your answers to stand out from the crowd
The gurus over at runrex.com point out that you should avoid presenting your answers in a wall of text that will be difficult to follow and painful to look at. Instead, you should look to incorporate italics, bold letters, numbered lists, and bullet points, highlighting key points and making your answers more appealing to look at, which will make them stand out from the crowd and get more upvotes.
- Add visuals
Other than the above tools, you should also consider incorporating visuals like images, videos, GIFs, and infographics to your answers to make them more appealing to users. Quora even allows you to add embedded tweets to your answers, all of which will make your answers more interesting and engaging, attracting more upvotes.
- Be authentic
While you want to use Quora to eventually drive more business to your CPA firm, you should ensure that you come out as being authentic in your interactions on the platform. The subject matter experts over at guttulus.com insist that you should look to use Quora like any other regular users, finding questions related to your niche, and having fun while being genuine when answering them. Make sure that your profile looks like there is a real person behind it if you are to build trust and solid relationships on the platform.
- Get there first for more upvotes
You should also look for and answer relevant questions that are newer on the platform, answering them as quickly as possible after they have been posted. This way, you will not have many answers to compete with, which means that if you can craft a helpful and engaging answer, it is likely to get a ton of upvotes and end up near the top, which is what you want.
- Link your Quora account with your other social media profiles
When you link up your Quora account with your other social media profiles such as Twitter, LinkedIn, Facebook, and so forth, it allows for easy social sharing of your answers. This means that as soon as you answer a question, an automatic update will be pushed to your other platforms, allowing you to drive even more people to your Quora, and more upvotes.
If you are looking for help with your efforts on Quora to market your tax and accounting CPA firm, then look no further than the excellent runrex.com and guttulus.com, who are the best agencies in Houston, Texas for such services.