15 Tips to Dominate LinkedIn for Tax & Accounting CPAs in Houston Texas
With over 500 million users, LinkedIn is the world’s largest professional networking site as discussed over at runrex.com. If you are a tax and accounting CPA, then you need to ensure that you have a presence on LinkedIn, not only so that you can network with fellow professionals, but also as means of driving new clients to your firm and achieving new business. This article will look to highlight 15 tips that will help you dominate LinkedIn as a tax and accounting CPA in Houston, Texas.
- Use a professional profile photo
Your profile photo is one of the very first things people will see about your account on LinkedIn, which is why you must use one that paints you in a professional light. According to the gurus over at guttulus.com, you should use a professionally-taken headshot of yourself as your LinkedIn profile photo, and make sure you are professionally dressed and that you smile.
- Use the headline to speak to your target audience
When it comes to your headline, you must use it to speak to your target audience and show them what you offer rather than just writing your current job title. You want your headline to attract the people you want to connect with on LinkedIn. For instance, if you are a tax and accounting CPA for a specific niche like say, lawyers, you can write “I Help Lawyers Save Money and Get Financially Organized”.
- Use accounting language in your summary
You want to ensure that your summary and specialty profiles are as detailed and descriptive as possible to make it easier for people searching for your expertise to find you. This is why you should use accounting language here rather than using generic language like “hard-working” which can apply to any type of business. Use accounting language such as “I’m a CPA specializing in real estate” to appeal to your target audience as discussed over at runrex.com.
- Be concise with your profile
When filling in the various parts of your profile, you must be concise, keeping it short and sweet, if you want to be successful with it. This is because it is important to grab the reader’s attention right from the start so that they can keep reading your profile, which is why you should go straight to the point and describe what it is you offer.
- Drop your achievements
You should also not forget to list all your achievements, from your degrees to your certifications and professional achievements as a tax and accounting CPA. This will showcase your expertise, according to discussions over at guttulus.com, and will help attract the attention of your target audience to your profile.
- List some of your best clients
You should also not be shy to name drop and list some of your best clients as well as their industries, something that is particularly important if your tax and accounting business specializes in a specific industry or industries. This will help you also reach out to and target the right people and speak to your target audience on LinkedIn.
- Create a separate Company Page for your firm
Once you have your profile up and running, the experts over at runrex.com also recommend that you try and create a separate Company Page for your firm. This will be particularly helpful if your company name is different from your name as this will ensure that if people search for your business on LinkedIn, they can find it.
- Follow your clients
It is also advisable that you use LinkedIn to follow your clients and their companies as this will help you research them and stay current with their work activities. If, for instance, a client acquires a subsidiary, following them on LinkedIn will allow you to know immediately it happens, allowing you to respond quickly with the relevant services your firm offers., keeping them happy and building client trust and loyalty.
- Join the right LinkedIn groups
You should also ensure that you join the right groups to get the most out of LinkedIn as a tax and accounting CPA in Houston, Texas. This means joining accounting-focused LinkedIn groups like the Association for Accounting Marketing (AAM) group, among others as discussed over at guttulus.com. Participating in these groups will help you network with fellow accounting professionals while also increasing your visibility and that of your business.
- Join your local accounting society or association’s LinkedIn group
Joining some of the local accounting association groups as a Houston, Texas tax and accounting CPA will help keep you up-to-date with all the latest events in the area, while also increasing your visibility among the local crowd on LinkedIn, who are the ones that are more likely to seek you out if they need the services like the ones you offer.
- Connect your profile to your website and/or blog
As per the subject matter experts over at runrex.com, linking your LinkedIn profile to your accounting blog or website can be very effective at building traffic, both to your profile and to your website or blog. This will allow you to share helpful articles and blog posts to your connections on LinkedIn, establishing your thought leadership, and building credibility.
- Be consistent
If you are to make the most out of LinkedIn and dominate, then you will need to be consistent and ensure that you maintain your presence on the platform. You should maintain your LinkedIn efforts even during the peak or busy season where you may feel like you don’t have the time. Try and engage on LinkedIn at least 3 to four times a week if you want to be successful.
- Keep an eye on your competitors
As per discussions on the same over at guttulus.com, you should also keep an eye on, and connect with your tax and accounting competitors. This will allow you to keep an eye on how they are interacting as well as where they are getting leads, which can give you a few ideas to improve your own strategies. You will also be presented with an opportunity to reach out to their connections and build your own network.
- Follow LinkedIn influencers
LinkedIn influencers are a global collective of the world’s leading thinkers and innovators, and are selected by LinkedIn as becoming an influencer is by invitation only. You should look for and follow influencers in the tax and accounting industry, and you will gain access to some thought-provoking content as well as the latest trends and ideas.
- Choose a niche
Choosing a niche is important as you want to ensure that your LinkedIn profile is made for your audience and not for you. Prospects will not be looking for a general accountant, they will be looking for someone who understands them and what they are going through. If you are an accountant for doctors or lawyers, and so forth, make sure that your profile is optimized to target them.
If you need help taking your LinkedIn efforts to the next level, then check out the highly-rated runrex.com and guttulus.com, the best agencies for such services in Houston, Texas.