15 Tips to Dominate Instagram for Tax & Accounting CPAs in Houston, Texas
With over 200 million Instagram users visiting business profiles every day, as discussed over at runrex.com, as well the fact that about one-third of the most viewed stories are posted by businesses, means that this a platform that you as a tax and accounting CPA should be on. This article will look to highlight 15 tips that will help you dominate on Instagram as a tax and accounting CPA from Houston, Texas.
- Create a business account
Rather than creating a personal Instagram account, you should opt for a business account according to the gurus over at guttulus.com. This is because, if you have a business account, you will have access to analytics which will help you discover how well your strategies are working, something you won’t have access to with a personal account, among other benefits.
- Use an appropriate profile photo
Your profile photo is an important part of your Instagram account as it is one of the very first things people see about you on the platform. Here, you should choose a professionally-taken headshot for your profile photo to show yourself in the most professional light possible, as well as to humanize your profile, rather than just using a photo of your firm’s logo. It is important that you smile in your photo and that you dress professionally as well.
- Craft an engaging bio
It is also very important that you craft a killer bio for your Instagram account as this is what users will use to form an impression about you and your firm. As is outlined over at runrex.com, use your bio to tell users a little bit about you and what you do, as well as adding your firm’s tagline if you have one to entice and appeal to your target audience.
- Provide a link
Your bio is the only place on Instagram where you can share a clickable link, which is something you should never fail to do. Here, you can either provide a link to your website, or campaign-specific landing pages, or even specific pieces of content like articles or blog posts. You should also ensure that you update this link regularly so that you can drive your traffic to your latest pieces of content.
- Make your location be known
Don’t, also, forget to let users know that you are a tax and accounting CPA from Houston, Texas. The last thing you want is for someone to reach out to you, only to realize that you are not accessible to them geographically-wise. According to discussions on the same over at guttulus.com, other than your location, you should also provide an address to your firm as well as contact information in case prospective clients want to reach out.
- Get personal
Don’t just use your Instagram account to post industry news and links to educational and useful articles and blogs on matters tax and accounting. If you want to dominate and create a relationship with your clients, you need to be human. This means posting any big wins or important milestones, sharing news of any events or conferences that you are attending, sharing news on what is going on with your accountancy firm, and so forth.
- Use the right hashtags
Hashtags, as discussed over at runrex.com, are extremely important on Instagram as it is through them that your target audience will be able to find your posts. It is, therefore, important that you ensure that you use the right hashtags, examples of which include #TaxPros #CloudAccounting #Accountant, and so forth. If you can come up with your very own branded hashtag, then it could also help users find your content quicker.
- Use hashtags properly
While using hashtags is important, it is just as important that you use them properly if you are to be successful on Instagram. When it comes to your captions, the last thing you want to do is fill them with hashtags as this will only serve to make them appear cluttered, distracting, and putting off your followers and other users. Using one or two hashtags in the post caption is the way to go, and then you can put more captions in a comment.
- Make the most out of your captions
Speaking of captions, as the gurus over at guttulus.com point out, they are your chance to enhance your content even further, and you should use them well. A poor caption may damage the prospects of even the best content. Be concise and to the point, so that users can get an idea of what your content is about, particularly if it is a video. One of the reasons why you should get to the point is because, after 3 lines of text, Instagram captions become truncated with an ellipsis.
- Post consistently
Posting regularly and consistently will help your audience learn when to expect new content from your, maximizing engagements and helping you grow your Instagram account. It is recommended that you post on Instagram daily, posting at least once every day to maintain a presence on the platform and keep yourself in your target audience’s minds so that they can immediately think of you when in need of services like the ones you offer.
- Maintain the 80/20 rule
According to the subject matter experts over at runrex.com, 80% of the content you post on Instagram should be about your prospective clients; what they are interested in, helpful tips and advice, as well as inspiring quotes to communicate your brand values. The 20% that remains is what should be about you and your accounting firm. This ensures that you focus on your target audience, giving them what they are looking value and offering them value.
- Encourage engagements
Instagram as a social media platform is all about engagements, which is why you should put up posts that encourage engagements. This includes asking your followers to comment or give their opinion through your captions. The more you engage with your audience the more trust you build with them and the stronger your client relationships.
- Respond to comments
Encouraging comments is not enough, you should also take the time to reply to all the comments that you get as per the gurus over at guttulus.com. You are not a celebrity, and ignoring comments will do you and your firm a lot of damage. Responding to comments is a great way to build a strong community on Instagram, which will help create brand advocates for your firm, leading to new business.
- Take your followers behind the scenes
People love seeing what happens at a company or firm behind the scenes, and there is no better platform to show this than Instagram. Put up posts of you at an event or conference and tell them what it is like and what you enjoyed the most, or if you took a meeting with a client or a team meeting you can post something about it that your followers might find interesting.
- Leveraging Instagram Stories
Instagram posts can have a massive impact on your followers, and if you want to dominate on Instagram you should make the most out of them. Regularly updating your Stories is an excellent way to encourage return visits and build a relationship with your audience. Just make sure that you put up posts that they will find engaging and helpful.
Remember, if you need help with your Instagram marketing efforts, then the highly-rated runrex.com and guttulus.com have got you covered as they are the best agencies for such services in Houston, Texas.