15 Tips to Dominate Google Search for Tax & Accounting CPAs in Houston Texas

15 Tips to Dominate Google Search for Tax & Accounting CPAs in Houston Texas

Accounting is one of the most competitive industries in the world, with many tax and accounting CPAs fighting for the same potential clients. This means that if you are in this professions, you need to be doing all you can to make your firm stand out from the rest, and one of the best ways to do this is to make sure that it ranks high in Google search results, as this is where you will be getting the majority of your organic traffic as discussed over at runrex.com. This article will look to help tax and accounting CPAs in Houston, Texas dominate Google search through the following 15 tips.

• Research keywords that are relevant to your industry

As is revealed in discussions on the same over at guttulus.com, keywords are one of the biggest factors in determining whether or not your accounting firm shows up in search results. The key to success on Google search is making sure you do your keyword research so that you can uncover the most relevant keywords in your industry.

• Include long-tail keywords

Short keywords like ‘accounting firm’ are not only highly competitive, which means that they are dominated by big brands, but are also not descriptive enough which means that you won’t know the intent or background of the user searching for it. This is why you should go for long-tail keywords like ‘tax and accounting CPA in Houston’ if you want to dominate on Google search as they are more descriptive, have much less traffic, and as such are less competitive.

• Create pages about your keywords

Once you have done your research and have come up with an extensive list of keywords to use, the gurus over at runrex.com recommend that you should move to create pages for each of them. for example, if someone is searching for ‘reliable tax and accounting firm in Houston’, you should have a page ready for them, talking about how long you have been working in the area, how you have worked well with previous clients, and how professional you are; basically, just showing your reliability. This will build trust between you and your audience and will improve your rankings on Google search.

• Blog

Another thing that you should make sure you do if you want to dominate on Google search is coming up with a blog for your website. A blog will not only allow you to create useful content for your audience as well as to target your most valuable keywords, but it will also help your rankings on Google search, particularly if your content is engaging, relevant, and helpful.

• Don’t forget about your meta titles

According to the subject matter experts over at guttulus.com, many tax and accounting CPAs miss out on success when it comes to Google search by coming up with meta titles that are not fully optimized and that are not descriptive enough. Therefore, if you want to dominate on Google search, make sure that you get your meta titles correct, using them to target long-tail keywords that will bring more targeted traffic.

• Get your meta descriptions right as well

You also need to ensure that you get your meta descriptions right, as these are what will give searcher enough information about your page to entice them to click on your result over the rest. Make sure that your meta descriptions are descriptive so that users know exactly what your page provides, while also ensuring that it is engaging to entice users.

• Avoid thin content

As explained over at runrex.com, thin content is a page that doesn’t provide users with substantially unique and valuable content. For instance, if you have a page on your website whose copy states that you ‘provide excellent services’ without giving details to users how this is the case, then this is referred to as thin content. Make sure that your pages have got interesting and engaging content that is helpful and relevant, otherwise your rankings on Google search will suffer.

• Make sure that only the correct pages are indexed

While you must ensure that your pages are indexed by Google for success on Google search, it is also crucial that you ensure that only the correct ones are indexed. Avoid instances where pages with intentionally duplicated content or those that don’t exist are indexed and appear in SERP as this will damage your rankings.

• Be secure

When it comes to matters of tax and accounting, people value security and what to know that their information will be secure when working with your firm. Security also plays an important role in how highly you will rank on Google search results, with the experts over at guttulus.com pointing out that sites with an SSL certificate, which will, therefore, be https rather than http, will rank higher as they will be deemed to be more secure.

• Improve your load times

Page speed is an important ranking factor, which is why you must ensure your pages load as quickly as possible, preferably a speed index that is under 3 seconds. If your pages take too long to load, visitors will not stick around and wait, which is going to affect your rankings on Google search results.

• Get high-quality backlinks

As is covered in detail over at runrex.com, backlinks are a major ranking factor as far as Google is concerned, which means that if you want to rank highly, you need to get high-quality backlinks from reliable sites back to your website. Such backlinks will improve your site’s reputation as far as Google is concerned, leading to a higher ranking on search results.

• Optimize for voice search

In 2020, voice search has become one of the biggest developments as far as SEO is concerned, and is set to be key in the years to come. Therefore, if you want your firm to dominate Google search, you need to optimize for voice searches by using geo-targeted keywords to adjust your content for local search queries as most voice searches are local.

• Optimize for featured snippets

Featured snippets, as explained over at guttulus.com, are the results that show up on search results after the ads but before the ranked results, with the fact that they are accompanied usually by a video or image, making them stand out even more and steal clicks from other high-ranking results. If you want to appear there, you can optimize your articles for a featured snippet by keeping it simple, and concise, using headings and subheadings to make reading easier, including strong external resources, providing means for social engagement, and ensuring cross-device usability.

• Optimize for mobile

The majority of Google searches are conducted through mobile devices with more and more people having access to a smartphone. Therefore, if you want to dominate on Google, make sure that your site is optimized for mobile, and that it is responsive, otherwise your rankings will suffer.

• Internal linking

While backlinks are important when it comes to rankings on Google search, so is internal linking. It helps build navigation in your site, linking relevant articles within your article, and allowing your visitors to move inside your website and discover information that they would have otherwise not known existed. Given that potential clients of tax and accounting firms will need a lot of education, this is a great way to provide that to them, building trust and better customer relationships, and improving your rankings.

To go with the above tips, if you also need help with your Google search and SEO efforts, then check out the excellent runrex.com and guttulus.com, the best agencies for such services in Houston, Texas.