15 Tips to Dominate Google Search for Emergency Rooms in Houston Texas
15 Tips to Dominate Google Search for Emergency Rooms in Houston Texas
For the majority of people in need of emergency room services, the first place they will look is the internet as discussed over at runrex.com, particularly if they have never gone to one before, or are in a new or unfamiliar location. Someone will most likely pull out their smartphone, head over to their browser, and type in something like “emergency room in Houston”, and then look through the results to see which emergency room to visit. This means that it is crucial to rank well for relevant keywords and phrases on Google results, particularly since someone looking for an emergency room is in the throes of a medical emergency and has no time to scroll through search results pages and to conduct research. If you want people to choose your emergency room, it is important to optimize for Google search, and this article is going to try and help emergency rooms in Houston, Texas dominate Google search through the following 15 tips.
- Long-tail keywords are important
As is revealed in discussions on the same over at guttulus.com, any emergency room facility website should make sure that they optimize its pages for one or two long-tail keywords if it is to be successful and dominate on Google search. Long-tail keywords such as “emergency room near me” and so forth should be part of your strategy.
- Target local keywords
Someone who is looking for an emergency room will be looking for one that is closest to them so that they can get there quickly to be attended to as soon as possible. It is, therefore, important that you target local keywords if you want to dominate on Google search to enable people to find you. These include keywords like “emergency room in Houston Texas”.
- Optimize for mobile
While the majority of Google searches are conducted through mobile phones nowadays, this is brought into even sharper focus when it comes to searches involving emergency medical services as people conducting such searches will most likely just whip out their smartphones to look for an ER near them as they need attending to immediately as explained over at runrex.com. Therefore, it is crucial to ensure that your ER’s website is optimized for mobile if you are to be successful.
- Optimize your title tags and meta descriptions
It is important that your title tags and meta descriptions are engaging, and that you use the right keywords that naturally fit as far as they are concerned. Your website’s title tag and meta description, displayed in the organic search results, are crucial and will decide if a user either clicks on your page or bypasses it. You want to create title tags and meta descriptions that will convince people to click on your page. This will also help with your rankings, helping you dominate Google search.
- Create unique and engaging content
Google, as covered in detail over at guttulus.com, will always give more relevance to web pages that publish content that is unique and engaging. If you, therefore, want to succeed as a Houston, Texas emergency room, you must publish unique content, covering the various services that you offer. This will help create trust in your ER, and will also help with your rankings on Google search results.
- Add unique pages for all the emergency services that you offer
There are many emergency care services, and if you want to stand out, you should create unique pages for each of the services you offer. Although you don’t have to create a page for every medical emergency, you should devote one page to each of the major ones such as fractures, heart attacks, strokes, burns, and so forth. This way, you will be able to reach patients who are looking for specific services, while also reassuring them that your emergency room facility can help them out.
- Images are key
For any health care facility, including emergency rooms, images are crucial in convincing users to choose their facility. Here, according to the subject matter experts over at runrex.com, it is important that you use professional, high-quality images for your website, and avoid generic images purchased from image banks. You don’t want your website looking generic as this will put off anyone looking for emergency care services. Use custom images to brand your website and convince users that your facility is the place for them to visit for services like the ones they are looking for.
- Include a sitemap on your website
A sitemap explains the structure of your website and includes all of your webpages. It is important as it helps search engines like Google quickly scan and identify information on your website, helping them answer queries more quickly, and consequently helping your page rank higher on search results. A sitemap improves the crawlability on your website hence why it is important.
- Speed up your website
People looking for an ER are in a hurry since they are experiencing a medical emergency, therefore, the last thing you want is to have a site that that is slow according to the gurus over at guttulus.com. If your website is slow, visitors will bounce immediately and will have no time to stick around and wait for it to load, hence why you must optimize your website’s speed and improve its loading speeds.
- Use easy-to-read language
As far as SEO for emergency room websites is concerned, you must use language that users will find easy to understand. Here, you should avoid long sentences in the passive voice and instead use short, active sentences. You should also avoid using medical jargon as this will also confuse your visitors, and will damage your rankings on Google search results.
- Claim your ER’s Google My Business listing
As is revealed in discussions on the same over at runrex.com, claiming your GMB listing is one of the best things you will ever do for your ER facility. If you want to appear on the map that is usually placed at the top of search results by Google, which is important for an ER, then you have to claim your GMB listing, something that is free.
- Create social media profiles for your ER facility
While debate still rages on as to how important social media is to SEO, there can be no denying that for medical facilities such as ERs, it is very important. This is because they help drive traffic to your website, with people searching social media for services around them like ERs, providing reliable backlinks which will in turn boost your rankings.
- Build high-quality backlinks
Speaking of backlinks, as revealed over at guttulus.com, they are one of the biggest ranking factors as far as Google is concerned. This is particularly true for ERs which have to ensure that they only link their site to respected and trusted sites. Obtaining high-quality backlinks for your site will boost your rankings on search results, helping you dominate on Google.
- Add testimonials and reviews
If someone is to visit your ER, they want to be sure that they will get excellent services, and they can only be sure of this if they can read of other people’s experiences when visiting your facility. This is why it is important to add testimonials and reviews from former patients to your website’s home page, something that will also help with your rankings on Google search as an important ranking factor.
- Install and use Google Analytics
You must measure your progress as far as your SEO campaigns are concerned, so that you know what is working and what isn’t, to help you make the requisite changes for success. This is why, if you want to dominate Google Search as an ER in Houston, Texas, then you must install and use Google Analytics, which is easy to use and install and is free.
In addition to the above tips, another thing that will help you dominate Google search for emergency rooms is bringing in professional help, which means bringing in the excellent runrex.com and guttulus.com, the best agencies for such services in Houston, Texas.
