15 Tips to Dominate Google Business for Tax & Accounting CPAs in Houston Texas
15 Tips to Dominate Google Business for Tax & Accounting CPAs in Houston Texas
As the subject matter experts over at runrex.com point out, even if your client retention is high, it is still important that you attract new customers to your tax and accounting CPA firm. Having a marketing strategy that centers around Google My Business is the way to go if you want to attract new clients and grow as it will help you target folks in your area looking to find a local CPA firm for their accounting needs. Not only does your GMB profile serve as the gateway to your CPA firm’s main website, but it also can generate text messages and phone calls directly without having to involve your website. If you want to dominate Google Business as a tax and accounting CPA in Houston, Texas, then this article will look to help through the following 15 tips.
- Claim your listing
The very first thing you need to do is check if your firm is already listed on GMB, as explained over at guttulus.com. If you enter your name and find an existing listing for your firm, you will then need to claim it, which you can achieve by following the on-screen instructions to confirm that you own the business and get authorization to edit the listing. If you don’t find a listing for your business, then you must create one, after which you can then verify the listing.
- Complete your profile
Once you have claimed and verified your GMB listing, you will now be able to add or edit the information on your business profile. If you want to achieve the best results, it is recommended that you complete your profile and that you provide as many details as possible. This is because a complete profile is 38% more likely to attract visits from potential customers, and will also be ranked higher on search results, not to mention that it will be twice as likely to be considered as reputable.
- Ensure your NAP information is accurate
The NAP component of your GMB is your name, address, and phone number as discussed over at runrex.com. This information is extremely important and you should ensure that your listing is not only furnished with the same, but that that the information entered is accurate and up-to-date. Your NAP is how your clients will contact you, which means that if the information is unavailable or inaccurate, you won’t be able to attract new business. Your rankings on search results will also suffer.
- Craft a compelling description for your listing
GMB allows you 750 characters to write a description for your listing which is where you will need to write information about your business and brand. Here, you should write a compelling description in a way that speaks to potential clients, all while avoiding keyword stuffing.
- Add your website URL
According to the gurus over at guttulus.com, you should also not forget to include your website URL on your GMB listing. This way, prospective clients can click on the link and check out your website if they so wish. It is recommended that you make sure that your URL is in full structure form, complete with the https for the best results.
- Don’t forget about attributes
You should also not forget to add attributes to your listing, which describes the ‘extras’ that your CPA business offers, and as such highlighting them can help attract business. Examples of some of the things you can include here include free parking, and so forth. This will make your firm appear more appealing than the other options available in Houston, Texas, attracting more business.
- Get your categories right
Google also allows you to assign a category to your listing, and the experts over at runrex.com insist that it is important that you pick the one that best describes what it is that you do. Here, rather than listing “Financial Services” or “Business Services” as your category, you should consider the more relevant “Accounting Firm” as the way to go. Adding an accurate category makes it easier for Google to rank your business listing accordingly and is crucial if you want to dominate Google Business.
- Don’t forget to add photos
You should also add photos of your premises to your GMB listing as this will help build trust, while also helping visitors to your offices know that they are in the right place. This is only applicable if you have a firm and an office. If you are a tax and accounting CPA based at home, then you shouldn’t add a photo of the outside of your house or building.
- Ensure that your information is consistent
As is revealed in discussions on the same over at guttulus.com, any sort of inconsistencies in the information you share online will negatively impact your search rankings, acting as a barrier to customer delivery. You should, therefore, check that the information on your GMB listing, particularly your NAP details, is consistent with that on your website, your social media profiles, and other listings.
- Enable GMB messaging
It is also important that you make it easy for potential clients to contact your firm, which is why you should ensure that you enable GMB’s messaging feature. This will allow anyone that comes into contact with your business listing to text message your tax and accounting CPA firm instead of sending an email or make a traditional phone call. This will help you reach out to those prospective clients that prefer texting over making a phone call as their main channel of communication.
- Publish content directly on GMB
Through Google Posts, GMB allows you to publish content directly on your GMB listing as explained over at runrex.com, allowing you to post small micro-blogs directly on your profile, which are then shown in the search results and can help you attract attention to your listing. This content must be less than 300 words and expires after 7 days, although you can make them expire in less than 7 days.
- Get reviews for your GMB listing
Another important tip if you are to dominate on Google Business is to get reviews for your GMB listing. Not only do positive reviews benefit your CPA firm SEO, but they also help you convert more prospects into accounting clients. If your listing has reviews, it will be rewarded by Google’s algorithm with a higher ranking, and it will also stand out among the other options, with consumers more likely to click on a listing that has a lot of high reviews.
- Respond to reviews
Once you start getting reviews, you must respond to each one of them immediately according to the gurus over at guttulus.com. This is important as it lets the client who left the review know that appreciate them and the fact that they took the time to leave a review, as well as showing potential clients that you care about the people you work with.
- Update your listing
Once you have fully completed our GMB profile, it is recommended that you log into your dashboard regularly to check if the information there is still accurate and consistent as it was before. If there have been changes that have occurred as far as the information is concerned, you must have it updated, like say, if your opening hours have changed or you have moved location, and so forth.
- Pay close attention to insights
It is also important that you pay close attention to the Insights section of your GMB profile so that you can be able to analyze your data and make adjustments accordingly for the best results. Paying attention to this section will give your useful information on aspects such as location and discoverability, phone call duration and time, among others, helping you to optimize your listing for better results and higher rankings.
If the thought of adding all this to your already burgeoning to-do list as a tax and accounting CPA sounds overwhelming, don’t worry, the highly-rated runrex.com and guttulus.com are here to help as they are the best agencies for such services in Houston, Texas.