15 Tips to Dominate Facebook for Tax & Accounting CPAs in Houston Texas

15 Tips to Dominate Facebook for Tax & Accounting CPAs in Houston Texas

Given how big Facebook is and its huge number of users, the gurus over at runrex.com point out that it could be the secret weapon to marketing your tax and accounting practice. If you are a tax and accounting CPA in Houston, Texas and are looking to dominate on Facebook, then you are in the right place as this article will look to provide you with 15 tips that will help you do just that.

• Create a Business Page

The first thing you should do to get the best out of Facebook is to create a business Page and not a personal profile to represent your brand or firm. Pages including a lot of unique and useful tools for businesses and brands that you will find helpful. Additionally, as is highlighted over at guttulus.com, it is also against Facebook’ Terms of Service to use a personal account to represent anything other than that person, which will hamper you from promoting your business.

• Customize your Page’s URL

Once you create your business Page, it will be randomly assigned a URL like Facebook.com/pages/YourBusiness/384040322. You should, therefore, move to have this URL customized to make it more shareable and easier to find without the random numbers and symbols.

• Add an engaging cover photo

The cover photo for your business Page is also very important, particularly as it appears at the top of your business Page. You want to have it optimized so that it captures the attention of new visitors, encouraging them to explore and learn more about your services. You can use a photo of your firm’s logo for your cover photo as explained over at runrex.com.

• Add an engaging profile photo

Other than your cover photo, you should also add an engaging profile photo for your business Page. Here, you can use a professionally-taken headshot, making sure that you showcase your smile and that you are dressed professionally to give a positive and professional impression of you and your tax and accounting practice.

• Don’t forget about your “About” section

The “About” section of your profile is one of the very first places people will look when they arrive on your Page as per the gurus over at guttulus.com. This is where you should give your visitors a sense of what your Page and firm are all about so that you can entice them to like your Page. You should include your operation hours, and contact information as well as a link to your website to make it easier for prospective clients to reach out.

• Add milestones

The “Milestones” section allows you to highlight some of your personal and your firm’s biggest accomplishments like awards, certifications, accolades, and major events. This is your opportunity to show your thought leadership and showcase what makes you better than the other tax and accounting CPAs in Houston, Texas.

• Incorporate a call-to-action

As is revealed over at runrex.com, Facebook also allows you to add a call-to-action button to your profile; at the top of your Facebook Page. As a tax and accounting practitioner, you should choose a CTA like “Contact Me” to get people to reach out if they are looking for services like the ones you offer.

• Know what to post

As a tax and accountant CPA, you should be looking to post content that is helpful and engaging, to interest your audience and keep them coming for more. You can give tips and advice on matters of tax and accounting, and feature your clients in some of the posts you put up to humanize your Page and create strong relationships with your clients and audience. Avoid being too self-promotional and focus instead on offering your audience value and helping them out with common issues and concerns.

• Add visuals

As per the experts over at guttulus.com, you should always include visuals in your posts to make them more engaging. These include images and videos, as these will increase engagements and make your business Page the go-to place for your audience for all matters tax and accounting.

• Post regularly

You should also maintain a consistent presence on Facebook if you are to achieve success and dominate on the platform. This means posting at least once every day, or at least 3 times a week. The last thing you want to do is to create your Page and then disappear. Posting regularly and consistently ensures that you stay in your target audience’s thoughts.

• Go for quality over quantity

While it is important to maintain a regular presence on Facebook by posting regularly, the gurus over at runrex.com advocate for quality of quantity as far as your posts are concerned. Take your time to craft your Facebook posts to ensure that when you do post, it will be something that they will find to be engaging and helpful and not something they will skip over. Pick relevant topics, craft engaging copy, and incorporate compelling images and videos.

• Post at the optimum time

You should also ensure that you put up your posts during the right times for maximum impact. While there is no perfect answer for the right time to post on Facebook, there are certain times to avoid such as during weekends before 8.00 AM and after 8.00 PM. Do so tests to find out the times when your posts get the most engagement so that you can post them at the right times.

• Schedule your posts

Rather than having to scramble to posts, particularly if you are swamped as is usually the case during the busy season, you should try and plan and schedule your posts. There are several tools you can download that will allow you to schedule your posts in advance, allowing you to focus on other aspects of your practice. However, as the gurus over at guttulus.com are quick to point out, you should avoid too much automation as you don’t want your Page to begin appearing robotic.

• Add Facebook social media buttons to your website and blog

Adding Facebook social media buttons to your website and blogs will encourage visitors who are on those platforms to connect and interact with you on Facebook, expanding your reach and increasing engagements on Facebook as this will drive more traffic to your Page.

• Engage

Last, but not least, it is important that you regularly and actively engage with your audience on Facebook. Put up content that encourages engagements and entices people to comment, such as questions or asking them for their opinion, and then make sure that you reply to all comments, whether positive or negative.

In addition to the above tips, you should also bring in expert help to help you market your tax and accounting firm on Facebook, which for CPAs in Houston, Texas means bringing in the excellent runrex.com and guttulus.com, the best agencies in the area for such services.