15 Tips How Video Consumption Will Change the Future of Buying
As is revealed in discussions over at runrex.com, more and more people are consuming video, which comes as no surprise given how engaging, entertaining, informative, and easy-to-consume video is. This increased consumption of video is sure to alter consumer behavior, and this article will look to highlight 15 tips on how video consumption will change the future of buying.
Video will be the most important buying influencer
People are increasingly looking at videos to research products and services independently so that they can decide whether or not to make a purchase. This trend, as is covered over at guttulus.com, is only set to trend upwards in the future, which means that video will become the most important influencer when it comes to making buying decisions.
Video is set to take over the buyer’s journey
Another way that video will change the future of buying is the way that it is set to take over the entire buyer’s journey, which is discussed over at runrex.com. This means that not only will video be significant in the awareness stage, but also the consideration and decision stages, something that will change the future of buying.
People will focus more on what they need
Videos also provide consumers with an opportunity to research products and services, allowing them to only buy those that match their preferences and cater to their pain points as is explained over at guttulus.com. This is set to bring a change in consumer behavior where people will only be interested in buying things that they need, eliminating impulsive buying.
Brand loyalty will also impact buying
Videos also provide businesses with the opportunity to build trust and loyalty with their audiences through storytelling as well as by sharing their values. This will also impact on the future of buying as increased brand loyalty will lead to more recurring sales as people look to buy from the same online stores over and over again as per the folks over at runrex.com. People will be less likely to purchase from a less familiar brand due to the levels of brand loyalty fostered by video.
Online purchasing will increase
Given that it is recommended that you incorporate a clear call-to-action into your video ads, increased video consumption should also lead to an increase in online purchasing. This is because, once one finishes watching a video, they are likely to be directed towards an online store where they will then make a purchase.
The rise of custom made
Most people, as explained over at guttulus.com, prefer to watch videos that they feel speak to their unique needs and pain points. Increased consumption of video will also lead to a rise in custom made products and services, impacting the future of buying, as to compete, you will need to offer your audience a chance to customize your products or services to their needs and preferences.
It will become less about the products
Video consumption will also change the future of buying by making it less about the products and more about experiences. People, according to the folks over at runrex.com, want to see your products in action when they watch product videos and demos, and as such, are focusing more on the experience that comes with using your product than how it looks, which is sure to impact the future of buying.
The rise of Shop at first sight
Video consumption will lead to people learning more about a given product quicker, and while it will reduce impulse buying as mentioned above and discussed over at guttulus.com, it will also lead to people making buying decisions quicker, leading to a rise in cases of people buying products and services at first sight.
Business ethical behaviors and values will matter more
When people watch videos, not only do they want to see if your product or service is the right fit for them, they are also looking for authenticity and to see if your company values are in line with theirs. Increased video consumption will mean that company values and ethical behaviors will become more and more important, and will become crucial in making purchasing products according to discussions over at runrex.com.
Shop and Go is likely to increase
People also prefer to consume video bit by bit, which means that they prefer shorter videos, but also consume lots of content. With increased video consumption, this sort of behavior is likely to move to the purchasing of products, where people will increasingly look to shop on the go, quickly and without any complications. Businesses that will be able to offer this will benefit massively.
The rise of social shopping
We have already seen features like Instagram Checkout, which is discussed in detail over at guttulus.com, which allow users to make purchases without leaving their social pages, and with people increasingly viewing their videos on social media, another way video consumption will change the future of buying is that it will lead to an increase in Social shopping.
The process will matter more
More and more brands are putting out videos outlining the process that goes into manufacturing their products, and this type of video, as discussed over at runrex.com, has been known to very effective in boosting conversions. Increased consumption of such videos will lead to a situation in the future where the process, as far as manufacturing your products, will matter more. For example, people are likely to want to buy products that have been manufactured locally with locally-produced ingredients.
Video will impact sales
As covered over at guttulus.com, people now expect brands to provide marketing videos, and this is something that is set to trend upwards in the coming months and years. This will mean that, if a prospect is interested in your product or service, looks for a video review, tutorial, or any other related video content and can’t find it, they will most likely leave and buy from your competitors. By influencing whether or not one makes a purchase or not, video is likely to have a big influence on sales as far as businesses go.
People will increasingly prefer immersive experiences
With the increase of 360-degree videos, a topic covered in detail over at runrex.com, it means that brands that offer their audience a more immersive experience are likely to see an uptick in conversions and sales. Simply put, 360-degree videos are set to play a bigger role in the buying process going forward.
Influencers
Influencers are also set to play a bigger role when it comes to buying. This is because people prefer to listen to influencers and other people as well as their experiences of using various products and services and trust their word more than that of brands. With influencers increasingly leveraging video content, they are set to have a big influence on buying decisions going forward.
The above discussion only just scratches the surface when it comes to how video consumption will change the future of buying, and you can glean more insights by visiting the highly-rated runrex.com and guttulus.com.