15 Tips – How to Write Your Highest Performing Text Ads
15 tips how to write your highest performing text Ads
When structuring text Ads, the key is to always ensure you are instrumental when it comes to optimizations that will ensure the Ads are high performing. There are varied strategies that when followed can deliver on successful text Ads. Here are 15 tips that will aid you write highest performing text Ads.
1. Desist from Dynamic keyword insertion
Utilizing dynamic keyword insertion has been massively touted as a way of making Ads relevant but a closer look reveals that Ads not using Dynamic Keyword Insertion outperform Ads using the same when the CTR is considered.
2. Capitalize on Title case
A unique way to write a high performing text Ad is to capitalize the Title Case. Capitalizing the first letter of every word gives the Ad a standout element. The CTR of Ads with title case outperformed sentence titles which is enough evidence of the power of capitalization.
3. Structure questions
One of the best strategies in writing high performing text Ads is to structure questions. Reciprocating a question that the user is likely asking themselves is the key. For instance, a user looking for a hotel will most likely click on an Ad beginning with “Need a Hotel Fast? Save 15% on Houston Hotels”.
4. Make them relevant
A text Ad has to be relevant if it is to be high performing. Relevance to the search term is critical and this is where you have to ensure terms the user would use are captured so that they resonate with what your Ad is all about.
5. Apply conversion funnel logic
One of the standout elements when trying to write highest performing text Ads is applying conversion funnel logic. You can effectively improve Ad copy using conversion funnel logic where you provide motivation for clicking as well as ensuring that the clarity of value proposition is achieved with the incentive captured perfectly.
6. Target the core keywords
Keywords the user is bound to use must be captured in the Ad copy if it is to achieve the purpose. Targeting the core keywords ensures you are able to capture what the target audience is looking for.
7. Segment mobile Ads at campaign stage
Segmenting them gives you the chance to add bid modifiers for mobile and desktop platforms. You can also include the mobile friendly setting like “Call now” which should be the shift from the highly utilized and generic “Enquire now” or “Buy now”.
8. Target worthy calls-to-action
For a text Ad to be high performing, you have to target worthy calls-to-action that will ensure the target audience takes note and takes the bait. A strong call-to-action increases click through rate as well as conversion rates which is what all online marketers target.
9. Lead with benefits
The major mistake most marketers do with the text Ads is leading with the product instead of the benefit. The idea is to avoid placing the product or service features first and instead lead with the benefits. This stands as the best way to generate conversions and achieve high performance with the text Ads. Features only appeal to people making comparisons and these are clearly not the target market with the text Ads.
10. Place crucial information in Headline 1
Google has been characterized as truncating headline 2 when it comes to text Ads. In line with this and to avoid your core message being omitted from the headline, the most important info and keywords should be included on headline 1 to give the user a better idea about the Ad and what they are in for when they make the click.
11. Localize your Ads
Local targeting is critical when it comes to ensuring text Ads become high performing. Localized Ads by city or location guarantee that the Ads work effectively. Localized Ads by location are most productive with service providers who focus on the target market within a select locale.
12. Pre-Qualify your target audience
The best strategy to write highest performing text Ads is to pre-qualify your target audience. This is most useful especially with high-end products. Aspects like placing the price to avoid people being shocked at the price while on the landing page is an effective way to ensure the text Ads only appeals to people ready to go through the conversion process.
13. Set countdown timers
Countdown timers create urgency and also drive sales. Conversion rates massively increase with the use of countdown timers since they ensure your offer has a limited status which majority of the target audience love to take advantage of.
14. Use Ad extensions
Incorporating the varied Ad extensions available is key as it is a factor that increases CTR and conversion rates as well as instilling trust. Be it review, price, call, message, location or sitelink extensions; using them is a unique way to better your chances of writing a high performing text Ad.
15. Target emotional triggers
Emotional triggers are the best when it comes to text Ads. They increase Click Through Rates and ensure the target audience is hooked. Whether it is amusement, curiosity, empathy or Awe; emotions drive engagement which is what marketers should target.