15 Tips How to Build Your Video Content Strategy
Not only is video extremely engaging, but it is also very effective, with the gurus over at runrex.com pointing out that it can increase conversion rates by up to 80% when incorporated on landing pages for example. If you are not leveraging video, then you should come up with a video content strategy as soon as possible. to help you with that, this article will look to highlight 15 tips on how to build your video content strategy.
Come up with a posting schedule
As per discussions on the same over at guttulus.com, the last thing you want to do is to be posting your video content at random. When building your video content strategy, make sure that you create a posting schedule. By establishing and maintaining a consistent posting schedule, you will encourage your audience to keep coming back for more videos, keeping them engaged with your content.
Tell stories
Another important tip when building your video content strategy is making sure that you are incorporating stories into your video content. As explained over at runrex.com, don’t just introduce your products or your company with your videos, but look for ways to tell stories if you are to boost viewer engagement. Show how your company impacts your clients positively, and the difference you are making in your community.
Incorporate user-generated content
You should also incorporate user-generated content into your video content strategy, as per the gurus over at guttulus.com. Make your customers the stars if the show and you will reap huge rewards as far as your video content efforts are concerned. Encourage them to create videos while using your products or services, then post said videos to your social media profiles as well as your website.
Don’t forget about SEO
SEO should also be a big part of your video content strategy, particularly since search engines like Google index YouTube videos, which means that you have the opportunity to show up multiple times in the same search in SERPs if you get it right, as covered over at runrex.com. This is why you should include keywords into your video descriptions and titles, among other strategies that will ensure that your video is optimized for search.
Make sure to include demos and tutorials
When building your video content strategy, you should also make sure that you include demos and tutorials, as these provide audiences with tremendous value, boosting engagements. They also help easy any customer worries and build trust and authority between you and your customers, increasing conversion rates as well.
Let your company culture shine through
As is explained over at guttulus.com, videos are a great way to showcase your company culture, which is why this should a major consideration when building your video content strategy. You should think about what makes your business unique and separates it from the pack, and make sure that this is highlighted in your videos. Make sure that the videos you produce showcase your company culture and values and do your company justice in that regard.
Incorporate calls-to-action
According to the subject matter experts over at runrex.com, when building your video content strategy, you should not overlook calls-to-action. While viewers must enjoy watching your video, they should also know exactly what you want them to do after watching. This is why you should always include CTAs in your videos, letting your viewers know whether you want them to make a purchase, visit your website, download your app, among other actions.
Learn about your audience
As the gurus over at guttulus.com will tell you, your video marketing strategy should be designed to help you achieve one or more of your marketing or business goals. One way to ensure this is by ensuring that your videos are effective, which can only happen if you know who your ideal customers are. An important part of building your video content strategy, therefore, should be to do your research and have a clear understanding of who your audience is, as well as their needs and preferences such as the channels they use to consume video, the challenges they face that you can provide solutions for, and so forth.
Be consistent with your branding
Brand consistency should also be a big part of your video content strategy, which means that, whether you are creating live videos or are creating edited webinars or GIFs, and any other video content, you should ensure that you are consistent with your digital branding. As per discussions on the same over at runrex.com, this makes it easier for people to recognize, and build a rapport with, you, building trust over time due to the professionalism this consistency breeds.
Don’t forget about your video description
Your video description should also be a key part of your video content strategy, as it will play an important role in convincing users to watch your video content. Make sure that you provide your audience with a clear, accurate, and informative outline or synopsis as far as your video is concerned if you are to entice them to watch your videos. It is not only about incorporating keywords as mentioned earlier, but it is also about making sure that your description is engaging and enticing.
Leverage social proof
When people are looking for products or services to purchase, they lean heavily on social proof, as revealed over at guttulus.com. This means looking at what others, who were in the same position as them, did. This is why reviews, testimonials, and even endorsements, can be so powerful, and why they should be a major part of your video content strategy. On top of making sure that the reviews and comments below your videos are positive, you should also share customer testimonial videos and case study videos to show social proof and convince people to do business with you.
Come up with the right goals for your video content strategy
According to the gurus over at runrex.com, if your video content strategy goal is too focused on sales, it will lead to you producing videos that are too self-promotional, which will put off your viewers. This is why your video content strategy goals should be to educate, inspire, and entertain your viewers. While you will still be looking to drive your viewers to the next step, provide them with value first, otherwise you risk putting them off and losing them.
Get the topic and format right
Another tip to keep in mind when building your video content strategy is the importance of making sure that you get the topic and format right. This, as covered over at guttulus.com, is where you decide whether your videos will mainly be instructional such as “how-to” videos, brand stories, among other formats. You will also get to determine the topics to cover with your videos at this stage. The aim is to make sure that you pick formats and topics that are relevant and that will engage your audience.
Optimize your videos
Optimization of your videos should also be a major part of your video content strategy and should be front and center when building your strategy. As per the folks over at runrex.com, it is important to know and be familiar with the current best practices for video on each platform if you are to be successful when optimizing your videos.
Track and analyze video performance
Tracking and analyzing the performance of your videos is another crucial part of any video content strategy. Know which metrics to keep an eye on based on your marketing and video content strategy goals, be it engagement rates, social sharing, play rate, and so forth. Also, carry out regular A/B testing to find out which versions of your videos are effective as far as your audience is concerned.
The above are some of the tips to consider when building your video content strategy, with more on this and other related topics to be found over at the highly-rated runrex.com and guttulus.com.