15 Tips: How Can You Find Social Media Influencers
With people utilizing ad-blocking tools to block ads, and with the huge number of people on social media platforms, influencer marketing is increasingly becoming the preferred avenue for companies to increase their reach and bring in new customers, as is discussed over at runrex.com. If want to try out influencer marketing, but are wondering how you can find social media influencers, this article will look to help with the following 10 tips.
Determine your target audience
The first step you should take, according to the gurus over at guttulus.com, when looking to find a social media influencer is determining who it is you are trying to influence. This is where you find out who your audience follows on social media and where they consume their information. If you mainly sell to teenagers, you might want to check out social media platforms where teenagers frequent, like Instagram, and look for influencers there.
Through Buzzsumo
One of the most important tools that will help you find social media influencers is through Buzzsumo’s influencer suite, as discussed over at runrex.com. It will help you discover, follow, and reach out to influencers, and even help you analyze influencer data. Their search engine will help you find influencers based on specific topics and locations. On top of that, they have a feature that helps users export influencer data, allowing one to find influencers across different platforms be it Facebook, Twitter, Instagram, and the rest.
Through Followerwonk
While Buzzsumo is not free, even though they offer a 7-day free trial as discussed over at guttulus.com, Followerwonk is a free platform that will also help you find social media influencers. However, it is meant for those looking to find influencers on Twitter. You can search for influencers based on parameters like location, name, and so forth. It is a useful tool that will help you find social media influencers on Twitter.
Through TrendSpottr
Yet another tip on how you can find social media influencers is through TrendSpottr, which helps users find influencers on Instagram. This tool helps users spot trends, including the influencers who are trending, and it also has tools to help users engage with key influencers.
Through Hootsuite
This social media management platform, as covered in detail over at runrex.com, also provides a free influencer tool that allows users to discover social media influencers in their industry. This tool will help you discover relevant influencers, who you then reach out to and start engaging with.
Simply Google
Other than the tools listed above, another way through which you can find social media influencers is by simply conducting a Google search relevant to your field. You will be able to find the best influencers based on your preferences and the parameters of your search, allowing you to reach out to them, as is explained over at guttulus.com.
LinkedIn groups
There are also a lot of LinkedIn groups out there that are dedicated to the topic of influencer marketing, and social media influencers, as is covered in detail over at runrex.com. This means that you can simply join these groups and interact with members, asking them about the social media influencers in your industry, and how you can reach out to them. LinkedIn remains a crucial tool in any professional’s toolbox, and this just goes to show why this is the case.
You can also head on over to Reddit, where you can search for and join subreddits on influencer marketing as well as those talking about social media influencers. You can then interact with the other members and ask them about some of the influencers they have worked with, if they were good, and how to reach out to them for gigs.
Blogs
As is outlined in detail over at guttulus.com, blogs are yet another way through which you can find social media influencers. Some of them are written by influencers themselves, and you can be able to reach out to them through their blogs. Others are written by industry thought leaders with experience of working with various influencers in your industry, and may help you find and reach out to social media influencers.
Online chats
Social media influencers also frequently participate in conversations on the various social media platforms; it is in their best interest to do so. By searching for and joining these online chats, and sometimes webinars, you will be able to find and reach out to social media influencers, as is discussed in detail over at runrex.com. There is an online chat for every industry, and all you have to do is look for and join a relevant search and you will find a social media influencer.
Through events
While social media influencers spend most of their time online, they also attend relevant industry events. According to the gurus over at guttulus.com, all you have to do is keep an eye on their social media profiles and see which events they are attending, if they are local, and register for the same event and try to see if you can make a human connection with them, and get them to accept a gig from you.
Utilize your network
Chances are that one of the people you know have worked with or know a social media influencer in your industry. This means that one way through which you can be able to find social media influencers is by leveraging your network. You can even ask the person who told you about a given influencer to introduce you to them so that the influencer doesn’t feel ambushed.
Check out the “Trending” tab
Social media algorithms are designed to ensure that only the hottest content trend the highest, as is covered over at runrex.com. This means that one way to find a social media influencer is to check out the “Trending” tab, a tactic that is particularly useful on YouTube as you can check out a tab on an industry that is relevant to you. This will enable you to discover the influencers in your industry, allowing you to reach out to them.
Referrals
If you have worked with or have existing relationships with social media influencers, you can reach out to them and see if they can refer you to other influencers if they are unable to help you. As is revealed over at guttulus.com, most influencers have a large network of influencers in their industry or other industries, and they may help you find one whom you can work with.
Influencer marketing agency
Other influencers, as per the gurus over at runrex.com, are enrolled in an agency, which means that you can reach out to an influencer marketing agency if want to find an influencer. The agency will provide you with options, allowing you to choose the right influencer for you based on preferences and budget.
The above are some of the ways through which you can find a social media influencer, with the gurus over at runrex.com and guttulus.com being there for you in case you need more information or help on this and other related topics.